December 2012

The Toppers of 2012
Mon, 12/31/2012 - 11:30,

With the dawn of 2013, we take a step back and look at the creative work that dominated this year. Some of the leading creative leaders give us their pick of the best ads of 2012.

Consumers on board
Mon, 12/31/2012 - 11:10,

“The readymade furniture industry is poised for unprecedented growth,” says Abhra Rajib Banerjee, Executive Business Head, Century Plyboards. 

Did Walmart bribe its way into India?
Mon, 12/31/2012 - 11:05,

In the lexicon of Indian politics, words, defying logic, take flight over a cuckoo’s nest of schizophrenic confusion that would make Jack Nicholson envious.

TVC: Cadbury Gems– Doctor Panda
Mon, 12/31/2012 - 11:00,

An elderly man is seen negotiating at a middle-aged man’s home about a ‘Doctor Panda.’ 

The old girl
Mon, 12/31/2012 - 10:57,

Back in 1995, when I arrived fresh out of the London School of Economics and was straight off the boat, it was an instinctive, immediate reaction to go out and buy an already venerable, somewhat rusted 350cc Enfield. 

Why online spends won’t grow fast enough & how to make them grow
Mon, 12/31/2012 - 00:00,

Total spending on search, video, social and other ways to build brand connections with consumers on digital media may already be in the 7-8% zone, but when will we hit 10-15%?

The game changer
Sun, 12/23/2012 - 21:19,

MP and former I&B Minister Ambika Soni is IMPACT Person of the Year 2012 for being the chief catalyst of digitization of television in India

The gum gameplan
Sun, 12/23/2012 - 21:10,

Puesh Kumar, Director, DS Group, talks about the group’s foray into the Confectionery market, media strategy used to differentiate the varied brands from competition, challenges faced by the brand and more

The Jacintha Saldanha case: Media needs to introspect
Sun, 12/23/2012 - 21:04,

The nurse, who committed suicide after becoming the victim of a prank call made by Australian radio DJs, was buried with her face concealed as per her last wish at her husband’s hometown in Shirva near Mangalore, in accordance with Christian tradition last Monday afternoon.

JWT India
Sun, 12/23/2012 - 21:00,

JWT India is a leading integrated communications company, headquartered in Mumbai since 1929. It specializes in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications.

TVC: Clearway Minnesota – Roller Coaster
Sun, 12/23/2012 - 20:54,

In the latest spot from the independent American non-profit agency, two teens are seen entering an amusement park, buying tickets for a rollercoaster ride. It’s a dark, spooky environment, with attendants smoking and offering everyone cigarettes, apart from giving sinister smiles.

Bigg learnings
Sun, 12/23/2012 - 20:49,

When I get back from work in the evening, I like to kick back my shoes and relax. I put on the TV, catch up with the day’s events and switch to something entertaining.