The year 2013 comes with the promise of positive pace in the Indian market. Expansion, growth and consolidation are expected in all segments of the domain
Karan Kumar, Marketing Manager, Education & Stationery Products Business (ESPB), ITC Limited, talks about the brand’s upcoming art stationery and more
The media has given a grudging thumbs-up to Rahul Gandhi, the new Congress VP. Speculations are also rife about the Gandhi-Narendra Modi face-off in 2014
While heated confrontations between India and Pakistan have come to be routine over the past few decades, in between the full-fledged wars that they fought, the media has played a critical role in the latest stand-off.
Allied Media Network Pvt. Ltd. Is the media planning, evaluation and buying arm of Percept Limited. It is the youngest Media AOR in India, formed in December, 2007, and is one of the fastest growing too.
Practical benefits of jugaad notwithstanding, it carries the danger of encouraging shortcuts, and forces our eyes off the pursuit of excellence, says LK Gupta
The FMCG giant’s newest campaign film focuses on the little things one does daily and portrays a cross section of parents and children in routine domestic situations.
RJ Neha writes about the Sunday Music Company – a weekly dose of jam sessions - that promises to chase away the pre-Monday blues
There has been a steady rise in the level of engagement of brands in the digital space, but why is the percentage of a marketer’s total budget going to digital still in single digits?
MV Natarajan, Managing Director, Chocolate Business, Mars International India, talks about evaluating the space to introduce other brands in India, choosing Television as the main medium of communication and the latest Snickers commercial featuring the legendary Rekha
In the recent executive report released by MSL Group India on the 2013 outlook for the country’s Public Relations (PR) industry, nearly 51% or the majority of respondents said the industry would grow more than 20% over the next 12 months.
India’s media, which performs admirably when standing up for the underdogs in many areas of society, may need to take a second look at some aspects where excellence is required. It must not confuse the parochial for the international.