February 2013

As channels go glocal…
Sun, 02/24/2013 - 16:38,

Indian television networks are increasingly looking to monetize their offerings in international markets. But what are the risks and challenges that come with their success?

How coke generated 112 million impressions in a single day
Sun, 02/24/2013 - 16:32,

Coke’s new innovative campaign used a vending machine with a red and white message saying ‘Hug Me’. Squeezing the sides of the dispenser led to a free Coke coming out. This simple idea helped engage audiences and garner 121 million impressions in one day.

Paid news: Do something ASAP
Sun, 02/24/2013 - 16:28,

The Information & Broadcasting Ministry plans a review of the Press and Registration of Books (PRB) Act to make ‘paid news’ in the media a punitive offence, which is likely to attract monetary fine or, in serious cases, even cancellation of the publication’s registration.

The two most enduring marketing platforms of the future
Sun, 02/24/2013 - 16:24,

The internet explosion and the subsequent rise in use of social media has provided today’s marketer with a wide array of platforms from where to target his core audience. But which platform is the best one for today’s marketer?


The pursuit of happiness, Bhutan’s way and a pointer to India
Sun, 02/24/2013 - 16:21,

A visit to Bhutan teaches shows how the pursuit of happiness must start from the top, with our leaders, and then it will surely percolate down to all.

Convergence, ROI and research are hot topics on day 2 of IMC
Sun, 02/24/2013 - 16:15,

A round up of the final day of the 7th Indian Magazine Congress which saw the big guns of the print and media fraternity take center-stage to discuss the way forward for the Indian print industry.

Web film: Lifebouy – Help a Child Reach 5
Sun, 02/24/2013 - 16:11,

A child in a South Indian village realises his father’s missing, and spots him ‘walking’ on his hands, upside down. Onlookers and fellow villagers begin leaving their chores and following him, cheering and some dancing, while a woman precedes him, spraying water.

Pack technology for a stress free vacation!
Sun, 02/24/2013 - 16:08,

It takes a little "work while vacation" attitude to enjoy the time off. With technology (and wi-fi) and a smart phone you can “manage” and “plan” your work routine so that you don’t have to put in those extra hours once you are back at your desk.

What does In-Cinema advertising do for a brand?
Mon, 02/18/2013 - 12:28,

Advertising at movie theatres is just 0.5% of the total advertising pie, but it is growing at 35-40%. We decode the numbers and what it means for advertisers and cinema-owners.

The Time-Keeper
Mon, 02/18/2013 - 12:23,

Matthias Breschan, Brand President & CEO, Rado talks about brand loyalty for the luxury watch in India, growth of retail outlets, getting new products for younger clients without losing focus on the existing clientele and why Rado watches can’t be bought online in our country

MediaCom India
Mon, 02/18/2013 - 12:21,

MediaCom India was launched five years ago (quite uniquely) as a joint venture between GroupM and Madison. Today it is one of the fastest growing agencies in the country. We look at what is ‘The Essence’ that makes up this agency.

TV News in India is all about talking heads, not visuals
Mon, 02/18/2013 - 12:18,

A frequent complaint of people visiting India from other parts of the world is the wordiness of our TV  news channel anchors. The anchors seem to forget or ignore or are ignorant of the fact that television is primarily a visual medium.