March 2013

This IPL brand buzz scores a six
Sun, 03/31/2013 - 17:58,

IPL 6 has a new title sponsor, a rebranded team and loads of activations waiting to burst on the brand-scape this season

All that glitters is gold
Sun, 03/31/2013 - 17:53,

TS  Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, talks about roping in Amitabh Bachchan and Aishwarya Rai Bachchan as brand ambassadors, and the company’s USP of less profit and more turnover.

Why niche and special interest journalism count
Sun, 03/31/2013 - 17:49,

Niche journalism, as it has come to be known, is all about provisioning journalistically structured pieces or informative content catering to a specific group of people who want information on a specific subject. 

Democracy is the killer of great advertising
Sun, 03/31/2013 - 17:36,

Democracy by nature functions by taking all constituents into account and more often than not works through creating compromises. 

Winners take it all!
Sun, 03/31/2013 - 17:31,

DDB Mudra Max won both the ‘OOH Media and Creative Agency of the Year’. It is the third time in a row that the agency has bagged this flagship award at the exchange4media OOH Awards platform.

Battle over 12-minute ad cap on TV hots up
Sun, 03/31/2013 - 17:25,

Broadcasters at loggerheads with TRAI over regulation; feel it will be the death knell for many channels

TVC: Various
Sun, 03/31/2013 - 17:22,

In the latest spot of Sony Max’s ‘Sirf Dekhneka Nahi’ campaign, hosts of its IPL show Extraaa Innings are shown in studio settings and virtual backgrounds, dancing to the its theme song.

Competitiveness, the Buddha way
Sun, 03/31/2013 - 17:17,

In a world of competition, it is impossible to survive without being competitive. To be competitive also means to be different from others and a tremendous will to excel and to do better.

‘India is a net exporter of talent’
Sun, 03/24/2013 - 18:05,

Dominic Proctor, President of GroupM Global, banks on leadership, scale and growth in India, expects market developments to be led from this region in the near future.

Staying ‘fresh and juicy’
Sun, 03/24/2013 - 18:00,

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro has aggressive growth targets and is steering the company’s growth to a food & beverage major.

Perils of Indian journalism
Sun, 03/24/2013 - 17:56,

It was sometime post the Kargil War. The Indian Army was busy with a mop-up operation. I happened to meet this journalist who had just returned from Jammu & Kashmir. He had this interesting tale to narrate.

Creativeland Asia
Sun, 03/24/2013 - 17:51,

Creativeland Asia was founded by Sajan RaJ Kurup with four people and four Macs at his dining table. Today, it is a belief shared by 90 people across two full-fledged offices in India and nine strategic offices in Asia.