April 2013

For digitization, thank this man
Sun, 04/28/2013 - 11:59,

Uday K Varma, Secretary, Ministry for Information & Broadcasting, has been the quiet enabler of the shift from analogue to digital era in television.

Of a jingle & jingalala
Sun, 04/28/2013 - 11:52,

Customer focus, value-added services and new technology together make up Tata Sky’s mantra, says Vikram Mehra, CMO, Tata Sky. He also explains why the company is not just a DTH platform, but an entertainment provider and how it attracts new customers, even those who don’t have time to watch TV.

Digital threat can actually be harbinger of greener pastures
Sun, 04/28/2013 - 11:42,

Tomorrow’s newspaper may not look like something that is flung to our front doors or onto our balconies or something that our dog brings to us from our porch; rather, it could look more like the world famous American web newspaper, the Huffington Post.

TVC: Dainik Bhaskar – Zidd Karo
Sun, 04/28/2013 - 11:39,

The Madhya Pradesh-based Hindi newspaper’s new spot has several Indians in various attires saying ‘na’ to form the familiar tune of Saare jahaan se accha. ‘Zidd karo, buraiyon ko na kaho. Naya jahan banao,’ the copy appears, before the newspaper’s masthead.

Social media: Not just a replacement for the suggestion box
Sun, 04/28/2013 - 11:36,

Samar Singh Sheikhawat, Senior VP, Marketing of United Breweries tells us how Social Media has made the life of new age marketers both exciting and challenging.

The fine print
Sun, 04/21/2013 - 15:49,

Is Print advertising facing up to the challenges thrown up by other media - the combined onslaught of TV, OOH, Radio, Digital and Social?

Lovin’ the Indian taste
Sun, 04/21/2013 - 15:45,

Rameet Arora, Senior Director, Marketing & Menu Management, Hardcastle Restaurants Pvt Ltd, tells us what makes McDonald’s Indian and yet global and how its focus remains on affordable pricing and convenience.

Marketing is product first, marketing second
Sun, 04/21/2013 - 15:43,

Breakthrough products are fewer than breakthrough advertising ideas. The challenge for many marketers, therefore, is how to communicate the product, its benefits and its relevance to the target consumer better and more memorably.

Quality blogs can be really powerful
Sun, 04/21/2013 - 15:41,

In today’s busy world, attention spans are getting shorter and shorter, and many people don’t have time to read a full news story in a newspaper. They just go on the Internet and skim the headlines, which can often be misleading.

Godrej’s trade up
Sun, 04/21/2013 - 15:38,

Girish Shah, VP, Marketing & Sales, Godrej Properties talks about the company’s strategies and how marketing for realty varies from market to market.

TVC: Dove – Real Beauty Sketches
Sun, 04/21/2013 - 15:36,

Dove’s new campaign on ‘real beauty’ has an FBI-trained forensics artist sketching women based on a description from the subject concerned and a third party. The results were astounding to say the least with the film focusing on about being comfortable in one’s own skin.

A passionate flavour!
Sun, 04/21/2013 - 15:33,

 I’ve always enjoyed sprucing up a scrumptious meal for the kids. I developed a penchant for cooking, thanks to my mum, someone with a ‘unique’ sense of ingredients. It’s cool, fun and kind of inventive, be it grilling on the barbecue or doing an Indian/Italian treat.