Lindsay Pattison, CEO, Maxus Worldwide, is a strong advocate of gender equality, and has grown the WPP-owned agency’s profit by sevenfold in just over four years in the UK
India has a growing market for leisure riding, which is dominated by Royal Enfield in the mid-sized motorcycle segment of 250-750cc
Soon after Vodafone launched its 4G network across the country, it decided to bring back its iconic pug to make yet another key announcement: arrival of the Vodafone SuperNet 4G
As Patanjali products storm the market, what are FMCG giants doing to meet the onslaught?
The move to distribute its eight channels internally has given big dividends to Disney India, as it has led to carriage expenses going down by 30-35%, while subscription revenue has grown by 14-15%. Nikhil Gandhi, VP and Head - Revenue, Media Networks,
Prashant Peres, Director, Marketing (Chocolates), Mondelez India talks about limited edition Batman and Superman Cadbury Dairy Milk
In our ongoing series on media marketers, this week we feature Vaishali Sharma, Senior VP, Marketing & Communications
Nivea’s latest #BanBodyOdor campaign for its body deodorizers is a welcome change from the usual ads that the segment has to offer.
Top brass of Indian FMCG majors speak out on competing with and staying ahead of foreign multinationals at a Future Group-organized forum in Mumbai
Craig Greenfield, COO of Performics Worldwide, talks of opportunity around e-commerce, especially on mobile
He rose like a Phoenix despite selling his well-entrenched range of carbonated beverages in India to Coca-Cola in 1993