March 2016

SHE WALKS THE TALK
Mon, 03/28/2016 - 13:04,

Lindsay Pattison, CEO, Maxus Worldwide, is a strong advocate of gender equality, and has grown the WPP-owned agency’s profit by sevenfold in just over four years in the UK

RISING TO THE HIMALAYAN CHALLENGE
Mon, 03/28/2016 - 12:37,

India has a growing market for leisure riding, which is dominated by Royal Enfield in the mid-sized motorcycle segment of 250-750cc

WHY THE VODAFONE PUG CHEEKA IS BACK
Mon, 03/28/2016 - 12:20,

Soon after Vodafone launched its 4G network across the country, it decided to bring back its iconic pug to make yet another key announcement: arrival of the Vodafone SuperNet 4G

BATTLING BABA RAMDEV
Mon, 03/21/2016 - 16:04,

As Patanjali products storm the market, what are FMCG giants doing to meet the onslaught?

DISNEY’S BIG BET
Mon, 03/21/2016 - 13:56,

The move to distribute its eight channels internally has given big dividends to Disney India, as it has led to carriage expenses going down by 30-35%, while subscription revenue has grown by 14-15%. Nikhil Gandhi, VP and Head - Revenue, Media Networks, 

SUPERHEROES GO SWEET!
Mon, 03/21/2016 - 13:46,

Prashant Peres, Director, Marketing (Chocolates), Mondelez India talks about limited edition Batman and Superman Cadbury Dairy Milk 

Driving value for the viewer
Mon, 03/21/2016 - 13:12,

In our ongoing series on media marketers, this week we feature Vaishali Sharma, Senior VP, Marketing & Communications

GETTING MEN TO TAKE CARE
Mon, 03/21/2016 - 13:02,

Nivea’s latest #BanBodyOdor campaign for its body deodorizers is a welcome change from the usual ads that the segment has to offer.

The Case For Indian Food & Fmcg Companies
Mon, 03/14/2016 - 13:22,

Top brass of Indian FMCG majors speak out on competing with and staying ahead of foreign multinationals at a Future Group-organized forum in Mumbai

A super-connected consumer journey is all set to begin...
Mon, 03/14/2016 - 12:59,

Craig Greenfield, COO of Performics Worldwide, talks of opportunity around e-commerce, especially on mobile

Can Chauhan Recreate The Cola Magic?
Mon, 03/14/2016 - 12:49,

He rose like a Phoenix despite selling his well-entrenched range of carbonated beverages in India to Coca-Cola in 1993

Tackling The ‘Tax Monster’
Mon, 03/14/2016 - 12:28,

It is that time of the year when insurance companies suddenly become the point of focus for every tax-payer

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