April 2016

GIVING CONSUMERS A LITTLE EXTRA
Mon, 04/25/2016 - 18:13,

Anupam Vasudev, Chief Marketing Officer, Aircel talks to us about the brand’s mass appeal, marketing strategies and what gives it an edge over competition

OF NEWS & A NEW AVATAR
Mon, 04/25/2016 - 13:37,

After establishing the ABP News Network (ANN) brand in the competitive news genre post the 2012 re-branding exercise, Ashok Venkatramani, CEO, ANN, is determined to strengthen the digital offering and 

HOW YOUTUBE PLAYS MATCH-MAKER FOR BRANDS
Mon, 04/25/2016 - 13:10,

Satya Raghavan, Head of Entertainment Content at YouTube India, talks to Samarpita Banerjee about the importance of providing a platform to young content creators, linking them up with brands

RESURRECTING ZIDD
Wed, 04/13/2016 - 13:04,

Girish Agarwal, Director, Dainik Bhaskar Group, talks about the Group’s unique philosophy and tying it to the business agenda as it drives social change

IS PEPSI’S MIX FOR SUMMER RIGHT?
Wed, 04/13/2016 - 12:51,

The onslaught of summer has begun, and so has the marketing blitzkrieg of one of the biggest cola makers in India—PepsiCo. Vipul Prakash, VP - Beverage Category, PepsiCo India...

THE SCREEN QUEEN
Mon, 04/04/2016 - 15:38,

Ekta Kapoor, Joint Managing Director and Creative Director, Balaji Telefilms, tops IMPACT’s 50 Most Influential Women List in Media, Marketing and Advertising 2016 

A salute to woman power
Mon, 04/04/2016 - 13:32,

Some images from the gala event celebrating IMPACT’s 50 Most Influential Women for 2016 at Mumbai on March 30, 2016

 

 
ROLL OF HONOUR
Mon, 04/04/2016 - 12:56,

MPACT’s 50 Most Influential Women in Media, Marketing and Advertising list is a specific exercise with an aim to focus on women whose power

MAKING EVERY DAY AN EXCITING JOURNEY
Mon, 04/04/2016 - 12:30,

A suitcase or bag is no more a five yearly purchase item for families, today these products have turned into fashion statements, a reflection of not just individual needs but personalities