Nandini Dias, CEO of Lodestar UM India, talks about crafting genuine strategy to enable brands to win in the marketplace, the ‘Better Science, Better Art and Better Outcomes’ philosophy, and focus areas to keep pace with the changing mediascape
Mahindra Two Wheelers recently entered the premium two-wheeler market with Mahindra Mojo. Naveen Malhotra, Senior General Manager, Marketing & Product Planning, Mahindra Two Wheelers Limited, talks about the new campaign and giving customers a never-before experience
Saurabh Varma, CEO, Leo Burnett, South Asia, is judging the Creative Effectiveness Lions at Cannes this year. He talks about the tough job of figuring out a campaign’s real impact, India’s prospects, and the need to match up to global standards
Prof. Stuart Cunningham of the Queensland University of Technology and Prof. David Craig of the University of Southern California explain the freshly minted term ‘Communitainment’ as they look to map the new screen ecology of social media entertainment
As part of our special series of interviews with media marketers, this week we profile Sathya Sriram, Head of Marketing & Strategy of The Hindu Group, who tells us why it is critical for all marketers to incorporate data analytics into their day-to-day activities
Subrata Pal of the Welspun Group compares his childhood, when the only special days used to be an anniversary, a birthday and festivals, with the present, and the plethora of ‘days’ celebrated. Brands rush to cash in on the consumer engagement, the latest in line being Mother’s Day.
In the heartland of coffee, the locals have come to believe that the best quality, i.e. freshest coffee is only available at coffee shops.
A year since the Broadcast Audience Research Council of India released its first set of data measuring television audiences in the country, we take a close look at how the new system has fared so far
Arjun Purkayastha, Marketing Director – Dettol, Developing Markets, Reckitt Benckiser, talks to us about reaching out to an estimated 5 crore pilgrims at the Simhasth Kumbh as part of the ‘Banega Swachh India’ campaign
Nick, Sonic, Nick Jr/Teen Nick and Nick HD – channels that make up the Kids Cluster of Viacom18 - have seen ad sales revenue grow by 40% in the last year. An interview with Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18
Probal Ghoshal, Director, Amar Ujala Publications Ltd., talks about upping marketing spends to Rs 12-15 crore, plans to raise Rs 1000 crore through its forthcoming IPO this year and taking on an aggressive sales stance
A chat with Josy Paul, Chairman & Chief Creative Officer, BBDO India, who is judging the Glass Lions category at Cannes, in which his agency bagged the Grand Prix and a Gold Lion last year