63rd Cannes Lions International Festival of Creativity turns into platform for affirmative action as adland’s ‘Big Six’ holding company CEOs come together to pledge support for UN’s Sustainable Development Goals; tech subverts reality & collaboration touches new levels in a rapidly transforming world.
It is their third product launch in three years and marks Datsun’s foray into the entry level segment of cars in India. Guillaume Sicard, President – Nissan India Operations talks about the new Datsun redi-GO and why he feels it will resonate in the Indian market.
In the Backbeat column, SapientNitro‘s Indranil Mukherjee talks about the importance of creating a culture that is tolerant of failure as without that there’s little chance of being able to disrupt things.
To announce its entry into a new category - fans, Finolex, the leading manufacturer of pipes and cables, has launched a new ad film campaign
Behind every good ad film is an even better ad film-maker whose unique story-telling is evident in the brilliance we see on screen. IMPACT meets 10 of the country’s top ad film-makers to explore the power of each one’s magic touch
Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, of Honda Motorcycle & Scooter India Pvt. Ltd. talks about the various initiatives the brand has undertaken to multiply sales and increase customer engagement
Sideways’ new solution for Imagica scores with real-time animatronic reply activity, a novel way to engage people on social media, and ‘vanishing e-mail’ - an email that vanishes from the inbox as well as the server - using software developed in-house
Judging Direct Marketing- a category which he claims is still not perfectly understood by most agencies in India, Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies should have considered before sending their entries to Cannes.
Drawing inspiration from Bob the Builder helped Aseem Khare, Founder & CEO, Taskbob not just build his company but also successfully achieve the motive of spreading smiles, just like Bob
This week, we pit two small car commercials against each other, one of the revamped Maruti Suzuki Alto 800 and another of Nissan Motors’ Datsun Redi-go.
High level of creativity. Low conversion rate of entries to wins. Missed jury slots... What’s right, what’s wrong and why adlanders should sit up and take notice before the Cannes Lions International Festival of Creativity 2016 begins
Rakesh Khanna, CEO, Orient Electric talks about the company’s strategy in the fan business, elaborating on how the aggressive foray into LED lighting category has worked for the brand