Marketers are already on Twitter, trying to cash in on the popularity of Pokemon Go. While brands may or may not be allowed into the actual gaming experience, Pokemon Go brings focus back on Augmented Reality and its great potential
Vivek Zhang, Chief Marketing Officer, Vivo India talks about the brand’s association with IPL, its journey so far and how it made its presence felt in the Indian market
With the re-launch of dittoTV in a new avatar, Archana Anand, Business Head, dittoTV says that at a price point of Rs 20, the platform will democratize television
Nisha Narayanan, COO, Red FM talks of the newly launched channel Redtro 106.Chaar – Phir Bajao; Vishnu Shankar, Business Head, Zing talks about the new brand campaign ‘That’s My Thing’ and Lluis Ruiz Ribot, CMO, KFC India talks about making friends with McDonald’s
In the Backbeat column, Pranal Modani, Business Head, C9 talks about trends in the fashion industry, the use of cutting-edge technologies and need for the industry to evolve further in today’s consumer-driven economy
Virtual Reality is grabbing a lot of attention from brands across the world, thanks to its highly immersive nature. Can the technology be as effective for the Indian marketer?
Volkswagen plans to boost its market-share in India by launching cars such as Passat, Tiguan and Polo GTI in the next 18 months. Kamal Basu, Head, Marketing and PR, Volkswagen Passenger Cars, talks about Volkswagen’s strategy for the Indian market.
Featuring Pratap Bose, Founding Partner & Chairman, The Social Street, K. Ramakrishnan, Country Head, Kantar World Panel, India and Archana Anand, Business Head, dittoTV on what’s happening in their organizations.
A new web film by Nike India featuring actor Deepika Padukone and 10 women athletes shows the girls waking up in cities and towns across India and working out. The ad has been shared and discussed widely across the world.
In the Backbeat column, Manuj Goyal, Co-Founder, Gemporia India, talks about the challenges of introducing a British jewellery brand to the unstructured Indian jewellery market and disrupting the mindsets of individuals who have always looked at jewellery as luxury.
Why have advertisers literally jumped on to the ‘brandwagon’ of Salman Khan’s Eid release, Sultan? Is it a safer proposition for brands to associate short-term with a Salman movie than have him as their brand ambassador in the long run?
Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profi tability in a scenario where magazines have shown de-growth overall