August 2016

THE A-B-C OF CIRCULATION
Mon, 08/29/2016 - 16:49,

In absence of readership data, publications rely on Audit Bureau of Circulation (ABC) numbers. Even as issues such as status of variants and alleged manipulation of print runs lead to conflict, will the ‘new, improved’ Indian Readership Survey (IRS) due next year bring solace?

UNLOCKING ‘OPPO’RTUNITIES
Mon, 08/29/2016 - 14:31,

Sky Li, Global VP, Oppo & MD of International Mobile Business & President of Oppo India talks about Oppo’s impressive growth story in India and why India is a key market for the brand

TALKING POINT: INDUSTRY TRACKER
Mon, 08/29/2016 - 14:21,

Sunil Kataria of GCPL talks about the launch of the BBLUNT Salon Secret High Shine Creme Hair Color; Saurabh Yagnik of Sony Pictures Networks talks about the launch of Sony Le Plex HD and Atul Jain of LeEco India talks about the launch of its Super TV range in India

THE START-UP SPECIALISTS
Mon, 08/29/2016 - 14:13,

Value360 Communications has grown with the start-up boom. Kunal Kishore, Founder-Director, Value360 Communications, tells us how it became the go-to PR agency for start-ups

DB.COM: TARGET UTTAR PRADESH
Mon, 08/29/2016 - 13:59,

Gyan Gupta, CEO, Dainik Bhaskar Digital talks about dainikbhaskar.com strengthening its virtual presence and focus on the biggest Hindi-speaking market in the largest State in India, Uttar Pradesh

THE NEED IS TO CHANGE & GROW
Mon, 08/29/2016 - 13:55,

In the Backbeat column, Ashish Shah, CEO & Founder, Vertoz Media talks about the need to keep evolving and changing constantly as it is difficult to predict the future of the online advertising industry

WHAT DOES SHOCKVERTISING DO FOR A BRAND?
Mon, 08/22/2016 - 16:35,

Masturbation, menstrual blood, gay sex, bald head for hair oil... as more and more such shockers appear in the storyboard of ads, IMPACT deciphers the trend to see what’s in it for brands

CHARTING SPICEJET’S COME-BACK ROUTE
Mon, 08/22/2016 - 16:15,

With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014

TALKING POINT: INDUSTRY TRACKER
Mon, 08/22/2016 - 16:07,

Aditya Bhat, Head, Aur Dikhao talks about the Swachh Bharat Abhiyaan film starring Kangana Ranaut and Amitabh Bachchan that went viral. Preeti Vyas, Chairwoman and CCO at VGC talks about redesigning Aditya Birla Group’s logo. Colvyn Harris talks about Harris-Mint, his latest venture

PROVIDING A PLATFORM FOR INDIE FILMS
Mon, 08/22/2016 - 15:58,

In this week’s Backbeat column, Ravi Bhushan, Chief Operating Officer, Spuul, talks about all that draws him to independent cinema and why there is a need to provide exposure to this breed

TAKE A BOW, BALKI
Tue, 08/16/2016 - 14:17,

Genius, non-conformist, forthright, enigmatic ... we salute the qualities that set adman R Balki apart from the rest as he quits advertising to devote his time to film-making

HOW MERU HOLDS ITS OWN IN A TOUGH RACE
Tue, 08/16/2016 - 14:00,

Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today

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