As KPMG-CII report values the sports sponsorship business at Rs 5,190 crore, we find out whether marketers are doing enough to leverage sports properties and how best they can build their brand through sports
Godrej Appliances has recently entered the premium market with the launch of its brand NXW. Swati Rathi, Head, Marketing, Godrej Appliances says efforts are on towards premiumization of other segments in the portfolio too
Tarun Katial, CEO, Reliance Broadcast Network Limited (RBNL), talks about 10 years of 92.7 Big FM, younger audiences enjoying retro, how Mumbai and Delhi have distinctly different tastes in music, and the network’s consumer-centric strategy
Zindagi, the premium entertainment channel from Zee Entertainment Enterprises Ltd (ZEEL) has unveiled its new positioning. Sunil Buch, Chief Business Officer, ZEEL talks about the launch of a new primetime line-up from October 3, 2016
Shavon Barua, Managing Partner, PHD India, talks about bringing two decades of creative agency experience to a media agency, and the Volkswagen win validating the fact that PHD is not just about digital, but a full-service media agency
Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans
Be it HUL’s Six Pack Band, TVF’s Pitchers or Bindass’ Girl in the City, content marketing and branded content have won over audiences in a jiffy. But are marketers likely to treat it at par with traditional advertising?
Four years after snapping ties with Reckitt Benckiser and losing distribution rights for condom brands like Kohinoor and Durex, TTK Group has raced ahead of these brands with Skore Condoms. Vishal Vyas, Head of Marketing, Skore Condoms, talks about the brand’s journey so far.
S Ravi Kant of The Titan Company talks about the brand's expectation from associating with ‘The Music Run’. Nina Elavia Jaipuria of Viacom18 talks about their maiden 3D animation theatrical, Motu Patlu King of Kings.
Ananya Birla, Founder & CEO, CuroCarte, talks to Impact about her new venture, business, life and challenges
In this week’s Backbeat, Charulata Ravi Kumar, CEO, Razorfish, talks about her experience of meeting Mother Teresa in 1986 and how it impacted her.
Geo-tagging, sensors, gesture recognition and more innovations have swept Out-Of-Home advertising in the West. What will it take for ours to get a makeover?