Even as lack of measurement metrics impacts events & experiential industry, experts call for focus on Return on Engagement (RoE) more than Return on Investment (RoI) to attract brands and gain an advantage over traditional media
In the overall biscuit market, Britannia’s Good Day enjoys 70% share in the premium cookies category. Ali Harris Shere, VP, Marketing, Britannia talks about how the brand is striving to spread joy by encouraging people to smile more through their ‘Pay by Smiles’ campaign
Raj Nayak of Viacom18 talks about sensitizing people to how hard all women work at home and office and on all days with #SundayIsHerHoliday. Suresh Balakrishna of Kinetic, talks about how the soon-to-be-launched Aureus could be one of the most sophisticated planning tools for OOH.
Rajesh Patwardhan, Chief Marketing Officer, LIC Mutual Funds talks about the resistance that any kind of change to an existing system faces. He also throws light on the importance of breaking out of one’s comfort zone to excel in life.
Post its rebranding and demerger, SABGroup has listed two new entities and is betting big on its digital play. Vice-Chairman and MD Markand Adhikari is upbeat as the company gears up to launch a new GEC, Happii and consolidate its regional TV and film business
Droom, an online marketplace to buy and sell used cars, bikes, yachts and even private jets is today a Rs 1,200 crore company. Sandeep Aggarwal, Founder & CEO, Droom, talks about the strategies that went into achieving this
Nikhil Shahane, Vice President, Mobility & International Business, Indigo Consulting talks about his love for video games and the different lessons that marketers and advertisers can learn from them
What transpires when a brand replaces 007’s stylish Walther P99 pistol with a pan masala box…
On-demand mobility solutions provider Uber has recently come out with its first TVC for India. Ashwin Dias, General Manager - Marketing, Uber India, talks about the company’s plans and how it strives to ensure the best for both riders and drivers
Here are the movers and shakers, the super-achievers of the Advertising, Media & Marketing domain this year... A shortlist of 11 that will be brought down to a list of six nominees for the IMPACT Person of the Year 2016 award by November. Who will wear the crown on December 7?
Nestle’s Maggi is back to the No. 1 position in the instant noodles category a year after resuming sales post an unfortunate controversy. Suresh Narayanan, Chairman and MD, Nestle India Ltd tells us how the brand bounced back.
As Epica extends entry deadline to October 14 to celebrate excellence in advertising, marketing and media, its Editorial Director Mark Tungate talks about the upcoming awards and India’s role in it