Mainardo de Nardis, CEO of OMD Worldwide, pegs finding and retaining the right people as the core target to help the agency achieve its 2020 ambition
Hyundai just rolled out its seven millionth car from a plant in India, close to two decades after entering the India market. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, takes us through the brand’s journey
Anand Halve, often called the pioneer of account planning in Indian advertising met his Maker after a prolonged battle with lung disease. Vikram Sakhuja, Group CEO, Media & OOH, Madison World, pays his tribute to the veteran adman
Rajiv Singh, COO, ZMCL talks about how adding radio to its portfolio will accelerate growth of ZMCL’s current business. Mark Thompson, International Managing Editor, CNNMoney, talks about the launch of its very first country section on India.
Anoop Karumathil Melethil, Associate VP - Marketing, Maveric Systems sheds light on the various lessons that corporate marketing can learn from the marketing gurus of Bollywood.
If competing brands praise one another, does it send the right signal to consumers, or are they better off dissing the rival in their ads? Here’s our shot at finding out whether considerate or competitive advertising works better for a brand
Marrying consumer insights with innovative products is at the core of Crompton’s marketing strategy. Biswa Chakrabarti, Vice President, Brand and Channel Management, Crompton tells us more about it and also talks of the importance of reinvention to stay relevant
DNA refreshed its content and donned a new masthead as it launched an edition in New Delhi on Dussehra day. Shreyasi Goenka, Content Advisor - DNA, talks to about the challenge of keeping the Print medium relevant to a young audience
Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 talks about the all-new refreshed avatar of VH1. Swati Mohan, Business Head, Fox Networks Group and National Geographic India talks about the channel’s extensive global rebrand across the company’s media platforms
Avlesh Singh, CEO and Co-founder, WebEngage talked about all the distractions that came his way last year and his efforts at skilfully tackling them.
How telecom players worldwide look to buy media companies to control both the pipe and content for future revenues
Puma’s latest ‘Do You’ campaign is all about the grit and determination of women. Debosmita Majumder, Senior Manager, Marketing, Puma India talks about the idea that earned the brand a Guinness World record and the importance of impressing consumers with each new offering