November 2016

TALENT, TALENT & TALENT...
Mon, 11/28/2016 - 13:41,

Mainardo de Nardis, CEO of OMD Worldwide, pegs finding and retaining the right people as the core target to help the agency achieve its 2020 ambition

SETTING NEW BENCHMARKS
Mon, 11/28/2016 - 13:31,

Hyundai just rolled out its seven millionth car from a plant in India, close to two decades after entering the India market. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, takes us through the brand’s journey

ANAND HALVE: A REFINED MIND AND SOUL
Mon, 11/28/2016 - 13:25,

Anand Halve, often called the pioneer of account planning in Indian advertising met his Maker after a prolonged battle with lung disease. Vikram Sakhuja, Group CEO, Media & OOH, Madison World, pays his tribute to the veteran adman

TALKING POINT: INDUSTRY TRACKER
Mon, 11/28/2016 - 13:14,

Rajiv Singh, COO, ZMCL talks about how adding radio to its portfolio will accelerate growth of ZMCL’s current business. Mark Thompson, International Managing Editor, CNNMoney, talks about the launch of its very first country section on India.

BUSINESS MANTRAS FROM THE KHANS…
Mon, 11/28/2016 - 13:06,

Anoop Karumathil Melethil, Associate VP - Marketing, Maveric Systems sheds light on the various lessons that corporate marketing can learn from the marketing gurus of Bollywood.

FRENEMIES AMONG BRANDS
Mon, 11/21/2016 - 16:08,

If competing brands praise one another, does it send the right signal to consumers, or are they better off dissing the rival in their ads? Here’s our shot at finding out whether considerate or competitive advertising works better for a brand

CROMPTON MAKES HANGING OUT AT HOME COOL AGAIN…
Mon, 11/21/2016 - 13:47,

Marrying consumer insights with innovative products is at the core of Crompton’s marketing strategy. Biswa Chakrabarti, Vice President, Brand and Channel Management, Crompton tells us more about it and also talks of the importance of reinvention to stay relevant

THEME-BASED PAGES ARE THE USP OF DNA: SHREYASI GOENKA
Mon, 11/21/2016 - 13:35,

DNA refreshed its content and donned a new masthead as it launched an edition in New Delhi on Dussehra day. Shreyasi Goenka, Content Advisor - DNA, talks to about the challenge of keeping the Print medium relevant to a young audience

TALKING POINT: INDUSTRY TRACKER
Mon, 11/21/2016 - 12:55,

Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 talks about the all-new refreshed avatar of VH1. Swati Mohan, Business Head, Fox Networks Group and National Geographic India talks about the channel’s extensive global rebrand across the company’s media platforms

TACKLING DISTRACTIONS
Mon, 11/21/2016 - 12:48,

Avlesh Singh, CEO and Co-founder, WebEngage talked about all the distractions that came his way last year and his efforts at skilfully tackling them.

TRUMP CARD
Mon, 11/14/2016 - 13:29,

How telecom players worldwide look to buy media companies to control both the pipe and content for future revenues

A STORY OF GRIT AND STRENGTH
Mon, 11/14/2016 - 13:15,

Puma’s latest ‘Do You’ campaign is all about the grit and determination of women. Debosmita Majumder, Senior Manager, Marketing, Puma India talks about the idea that earned the brand a Guinness World record and the importance of impressing consumers with each new offering

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