December 2016

BLOCKBUSTERS OF 2016
Mon, 12/26/2016 - 13:56,

It has been the year of long format videos, sports-related campaigns, socially relevant messaging and content marketing in the advertising & media industry. IMPACT takes a look at the ads that made a lasting impression in 2016

HELPING ‘BHARAT’ GO CASHLESS
Mon, 12/26/2016 - 13:04,

Mobikwik’s office has been in a frenzy ever since the Government’s announcement of demonetization. The brand is making big changes, both to its organizational structure and its offerings. Akash Gupta, Vice-President, Marketing, Mobikwik gives us an overview of all that is happening at Mobikwik

IN PURSUIT OF HAPPY(FIT)NESS…
Mon, 12/26/2016 - 12:56,

Jitendra Joshi, Co-Founder and Director, SportzConsult has found out a great way of working out while enjoying the process, with the help of sports. He writes about how playing different sports has helped him become healthier and fitter

VICTORY IN HIS NAME & VICTORY IN HIS GAME
Mon, 12/19/2016 - 17:09,

Vijay Shekhar Sharma, Founder & CEO, Paytm is IMPACT Person of the Year 2016 for being a disruptor and innovator in India’s digital ecosystem, a pioneer in financial technology and visionary entrepreneur

BREAKING STEREOTYPES
Mon, 12/19/2016 - 16:28,

With the wedding season here, Manyavar has roped in cricketer Virat Kohli as its new face. Ajay Modi, Director, Manyavar talks us about the brand’s marketing strategy and expansion plans

TALKING POINT: INDUSTRY TRACKER
Mon, 12/19/2016 - 16:20,

Uday Sodhi, Executive Vice President & Head –Digital, Sony Pictures Networks talks about the re-launch of Sony LIV. Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India talks about Sony Le Plex HD, Sony PIX and AXN showing its support for World AIDS Day

TEN THINGS I LEARNT FROM THE FASTEST GROWING START-UPS
Mon, 12/19/2016 - 16:12,

Anoushka Adya, Founder & Partner, Di-Mentions Studio shares some of the key insights she gained from a research on some of the fastest growing start-ups in the country and the world

WHO WILL BE IMPACT PERSON OF THE YEAR 2016?
Mon, 12/12/2016 - 15:15,

As 2016 draws to a close, we take a look at the news-makers and game-changers in the Indian Media, Marketing & Advertising industry - the IMPACT Person of the Year 2016 nominees. Who among them will win the title this year?

WITH AN EYE ON INNOVATION
Mon, 12/12/2016 - 14:58,

Titan Eyeplus is on a new journey - that of making the brand more innovative. Vandana Bhalla, Marketing Head & Design, Eyewear Division, Titan Company Ltd, throws light on its strategies to move closer to its aim

BIG B TURNS BIG A
Mon, 12/12/2016 - 14:16,

Amitabh Bachchan models animated mythical superhero ‘Astra the Immortal’ after himself for new series ‘Astra Force’ created by Graphic India for Disney Channel

DEMONETIZATION: A REMARKABLE STEP BY THE PM
Mon, 12/12/2016 - 13:35,
By Sadhguru, Founder, Isha Foundation
DIGITAL, DIVERSE & DRIVEN
Mon, 12/05/2016 - 17:44,

On her first visit to India as Worldwide CEO of J. Walter Thompson Company, Tamara Ingram talks about the company’s recovery from the recent scandal, transition from a traditional creative shop to a digitally led one, high growth goals as well as expectations from India

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