January 2017

AIRBNB HITS A HOME RUN IN INDIA
Mon, 01/30/2017 - 15:34,

Amanpreet Bajaj, Country-Manager, India, Airbnb, has seen phenomenal growth in the adoption of the platform in India and expects the growth story to continue. Here are excerpts from his conversation with IMPACT

‘OUR FOCUS IS ON QUALITY CONTENT’
Mon, 01/30/2017 - 14:34,

Tata Sky began the year on a positive note, announcing that it now has the maximum number of channels and services across the DTH industry. Malay Dikshit, Chief Communications Officer of Tata Sky, shares the strategies that define the brand and help it remain ahead of the curve

TAPZO: WHERE APPS ASSEMBLE
Mon, 01/30/2017 - 14:30,

Ankur Singla, CEO and Founder of Tapzo, an integrated platform of more than 35 apps cutting across categories such as cab booking, food delivery, news, etc, talks to IMPACT about its value proposition and advertising potential

OUTLOOK FOR 2017
Mon, 01/30/2017 - 14:00,

Industry leaders write about their expectations from 2017 and factors that will affect various sectors

TALKING POINT: INDUSTRY TRACKER
Mon, 01/30/2017 - 13:28,

Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 talks about the launch of Colors’ Rising Star, India’s first live talent show, supported real-time by a mobile app to give 130 crore of the Indian population 79% control to judge a talent show.

BIG SCREEN’S BIGGER INFLUENCE
Mon, 01/30/2017 - 13:23,

Siddharth Bhardwaj, Chief Marketing Officer, Head of Enterprise Sales, UFO Moviez talks about how cinema impacts lives in India and how it has grown over the years

HERE COME THE YOUNG STARS
Mon, 01/23/2017 - 15:39,

The fourth edition of IMPACT’s ‘Top 30 Under 30’ list of the 30 most talented individuals under the age of 30 in Indian Media, Creative and Media agencies unveiled recently had as many as seven aged 25 or below.

FLOATING A NEW IDEA
Mon, 01/23/2017 - 14:00,

Oats, until recently considered just a breakfast cereal, is getting a new identity, thanks to Future Consumer Limited. Rahul Kansal, CMO, talks about Kosh, which offers four varieties of oats, and promotes it as one of the most important grains in Indian cooking

TALKING POINT: INDUSTRY TRACKER
Mon, 01/23/2017 - 13:53,

Neeraj Vyas of Sony Pictures Networks India (SPN) talks about the launch its second music channel, Sony ROX HD. Deepak Rajadhyaksha of Zee TV talks about the channel’s first show launch of 2017, 'Woh Apna Sa' and more

OF A WOMAN ENTREPRENEUR IN THE TECH SPACE
Mon, 01/23/2017 - 13:24,

Bhawna Agarwal, CEO, Gadgets 360 talks about how being a woman entrepreneur in the male-dominated tech space is not as tough as it sounds and in fact gives one an unfair advantage

HOW STRESSED IS INDIA’S AD INDUSTRY?
Mon, 01/16/2017 - 15:47,

While tough deadlines, demanding clients and high pressure are all a part of life at ad and media agencies, there’s respite in the form of flexi-timings and fun. And yes, hopefully, no one would need to do a Tadashi Ishii

A BREATH OF FRESH AIR
Mon, 01/16/2017 - 14:13,

FMCG major Emami’s HE brand of deodorants has made waves each time it launched a new ad campaign in the past few months. Talking about the need for a differentiated image, Harsha V. Agarwal, Director, Emami Limited, elaborates on the way forward

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