February 2017

CHALLENGING THE STATUS QUO
Mon, 02/27/2017 - 17:16,

Prasanth Kumar, CEO of Mindshare India and S Asia, says the agency is all set to become the melting pot where Data, Content, Digital and Technology blend, and further scale its growth momentum

BATTING FOR NATIONAL PRIDE
Mon, 02/27/2017 - 17:03,

Anil Ramachandran, Head – Marketing & Communication, and Head - Retail Unsecured Assets, IndusInd Bank talks about how the brand is strengthening its own image along with attempting to give differently-abled sportsmen their due in this country

WAKING UP TO PRE-ACTION
Mon, 02/27/2017 - 16:55,

Tata Global Beverages’ new Jaago Re campaign, ‘Alarm Bajne se Pehle Jaago Re’ encourages people to raise a voice against social wrongs before tragedy strikes. Sushant Dash, Regional President, India, Tata Global Beverages and Amer Jaleel, Chairman & CCO, Mullen Lintas talk about the evolution of the concept of Jaago Re over the years

INVOKING THE ‘GODS OF ADVERTISING’
Mon, 02/27/2017 - 16:31,

With the 12th edition of Goafest just round the corner, The Ad Club and AAAI have come out with a new campaign, ‘Gods of Advertising’, which calls upon the advertising fraternity to turn up in full force and witness the many Gods of advertising in action

FINDING THE PERFECT BALANCE
Mon, 02/27/2017 - 16:25,

In our Backbeat column, Deepika Singh, Director, Corporate Communications, Gionee India, talks about striking a balance between the extremes of too much and too little in life

ADEX TO GROW BY 13.5% IN 2017: PMAR 2017
Mon, 02/20/2017 - 16:09,

Post the tsunami of demonetization, the Pitch Madison Advertising Report 2017 has predicted that the Indian Adex is set to grow by 13.5% and cross Rs 56,152 crore mark in 2017

LIVING YOUNG AND FREE
Mon, 02/20/2017 - 15:07,

Mahindra & Mahindra is back with a sequel to its popular 2013 campaign ‘Live Young, Live Free’. Vivek Nayer, CMO, Automotive Division, Mahindra & Mahindra Ltd, says the campaign stands true to the brand’s core values and explains how the brand is evolving with changing market demands

THE ART OF STORY-TELLING, RE-IMAGINED!
Mon, 02/20/2017 - 14:58,

Karan Gupta, CEO, AndBeyond.Media talks about the importance of story-telling and how the art needs to evolve with time to stay relevant.

BBDO INDIA A CLASS ACT
Mon, 02/13/2017 - 14:31,

BBDO India’s Chairman & CCO Josy Paul and CEO Ajai Jhala talk of the ‘Acts, not Ads’ philosophy that transcends their work, draws big brands as clients, and makes them the most awarded creative agency in the country

SAY CHEESE!
Mon, 02/13/2017 - 13:41,

Parag Milk Food is leaving no stone unturned to come up with innovative products to grab the consumer’s attention. Akshali Shah, VP, Strategy Planning-Sales & Marketing, Parag Milk Foods Limited shares some insights into some of the group’s efforts and strategies

DISCOVERY’S BIG SPORTING BET
Mon, 02/13/2017 - 13:29,

Discovery Communications launched a premium sports channel DSPORT on March 6, 2017. Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific, says that meeting the under-served needs of the consumer will be the network’s strategy, going forward, across its portfolio

TALKING POINT: INDUSTRY TRACKER
Mon, 02/13/2017 - 13:22,

Vijay Subramaniam of Disney India talks about why advertisers are betting big on branded content. Saurabh Doshi of Facebook talks about Facebook Bandstand and how artistes can use it to engage with fans while also making it good for advertising in the future

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