February 2017

ADEX TO GROW BY 13.5% IN 2017: PMAR 2017
Mon, 02/20/2017 - 16:09,

Post the tsunami of demonetization, the Pitch Madison Advertising Report 2017 has predicted that the Indian Adex is set to grow by 13.5% and cross Rs 56,152 crore mark in 2017

LIVING YOUNG AND FREE
Mon, 02/20/2017 - 15:07,

Mahindra & Mahindra is back with a sequel to its popular 2013 campaign ‘Live Young, Live Free’. Vivek Nayer, CMO, Automotive Division, Mahindra & Mahindra Ltd, says the campaign stands true to the brand’s core values and explains how the brand is evolving with changing market demands

THE ART OF STORY-TELLING, RE-IMAGINED!
Mon, 02/20/2017 - 14:58,

Karan Gupta, CEO, AndBeyond.Media talks about the importance of story-telling and how the art needs to evolve with time to stay relevant.

BBDO INDIA A CLASS ACT
Mon, 02/13/2017 - 14:31,

BBDO India’s Chairman & CCO Josy Paul and CEO Ajai Jhala talk of the ‘Acts, not Ads’ philosophy that transcends their work, draws big brands as clients, and makes them the most awarded creative agency in the country

SAY CHEESE!
Mon, 02/13/2017 - 13:41,

Parag Milk Food is leaving no stone unturned to come up with innovative products to grab the consumer’s attention. Akshali Shah, VP, Strategy Planning-Sales & Marketing, Parag Milk Foods Limited shares some insights into some of the group’s efforts and strategies

DISCOVERY’S BIG SPORTING BET
Mon, 02/13/2017 - 13:29,

Discovery Communications launched a premium sports channel DSPORT on March 6, 2017. Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific, says that meeting the under-served needs of the consumer will be the network’s strategy, going forward, across its portfolio

TALKING POINT: INDUSTRY TRACKER
Mon, 02/13/2017 - 13:22,

Vijay Subramaniam of Disney India talks about why advertisers are betting big on branded content. Saurabh Doshi of Facebook talks about Facebook Bandstand and how artistes can use it to engage with fans while also making it good for advertising in the future

LET REALITY FUEL YOUR DREAMS…
Mon, 02/13/2017 - 13:14,

Keegan Pinto, Creative Head (West) & NCD - Branded Content, FCB Ulka talks about the importance of dreaming big but also the importance that reality plays in fortifying those dreams because, ‘Dreams are best fuelled by reality.’

INDIA TODAY RE-IMAGINED
Mon, 02/06/2017 - 14:36,

At a time when Print houses are busy right-sizing their operations, India Today Group revamps the flagship India Today magazine with fresh talent and a new format aimed to clear the clutter and provide insights, knowledge and perspectives of contemporary issues for the ‘Thinking India’

SAMSUNG MAKES AN EMOTIONAL PLEA
Mon, 02/06/2017 - 14:11,

#SamsungCares, an emotionally driven campaign for Samsung recently went viral on YouTube within a week of its launch. Ranjivjit Singh, CMO, Samsung India tells us how the brand hopes to build a lasting relationship with its consumers

‘AT WATCONSULT, WE HAVE ALWAYS PURSUED OUR DREAMS’
Mon, 02/06/2017 - 13:59,

As WATConsult turns 10, its Founder & CEO Rajiv Dingra talks about his agency’s expeditious growth, experience with DAN and shares a perspective on what stops India from bringing home Cannes Lions for Digital advertising

TALKING POINT: INDUSTRY TRACKER
Mon, 02/06/2017 - 13:50,

Rajan Bhalla, Group CMO, HT Media Limited talks about the decision of awarding its creative duties to Dentsu Impact. Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, Viacom18 talks about VH1 Supersonic and all that is new at the festival

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