March 2017

TIMES NETWORK: TIME FOR ACTION
Mon, 03/20/2017 - 14:28,

Taking a high profile exit, rapid expansion in the English Cluster as well as demonetization in his stride, MK Anand, MD & CEO, Times Network now aims to conquer the Digital front and take the company to over Rs 1,000 crore

100 YEARS OF REINVENTING BATH SPACES
Mon, 03/20/2017 - 13:57,

In the centenary year of the Spain-based Roca Group, K E Ranganathan, MD, Roca Bathroom Products tells us how the brand managed to solidify its position in India and its latest ad campaign, ‘My Bathroom’

GO OUT THERE AND TELL YOUR STORIES…
Mon, 03/20/2017 - 13:40,

Namita Roy Ghose, Director, White Light Moving Picture Company, talks about how stories formed an important part of her life and also about her newly released book, The Wrong Turn

TAKING IT FURTHER
Wed, 03/15/2017 - 11:32,

Declan Moore, CEO, National Geographic Partners, decodes the extensive re-brand carried out across media platforms to position Nat Geo as a leader in premium content and embrace a global tagline – ‘Further’, and how it is going to play out in India

FOR JEWELLERY WITH ATTITUDE
Wed, 03/15/2017 - 11:22,

Pushkar Jain, Chief Marketing Officer, BlueStone talks about building the brand into the preferred platform for 20-something fashion-forward women; and developing it organically by creating consumer traction rather than buying transactions through digital media

HYPER-POPS!
Wed, 03/15/2017 - 11:17,

KV Sridhar’s .hypercollective is a platform for bringing together agencies working in the realm of data science, analytics and technology to create highly impactful work. With 21 collaborators already on board, Sridhar talks about the idea behind the venture and how he sees it moving forward

TALKING POINT INDUSTRY TRACKER
Wed, 03/15/2017 - 11:11,

Gaurav Banerjee of Star India talks about the launch of Star Plus Dopahar which marks the re-introduction of the afternoon time-band. Sathya Sriram of The Hindu Group talks about the publication’s new contemporary design, sharper packaging and reinvigorated content

FOR THE LOVE OF ADVERTISING
Wed, 03/15/2017 - 10:55,

Priyanka Chatterjee, Senior VP, Law & Kenneth Saatchi & Saatchi talks point at the various factors that have prevented her from falling out of love with advertising

OMD @10 FUTURE-READY
Mon, 03/06/2017 - 17:58,

Jasmin Sohrabji, Chief Executive Officer, OMG India & South East Asia and Harish Shriyan, COO, OMG India look forward to nurturing the entrepreneurial, start-up culture of ‘millennial agency’ OMD to deliver the strongest results on clients’ business

TRENDSETTERS IN THEIR OWN RIGHT
Mon, 03/06/2017 - 17:10,

Jitin Paul, CMO, Bharti AXA Life Insurance explains how innovation is the key to success in the insurance segment, why private players are lagging behind the insurance giant LIC and why booking insurance online has still not taken off in a big way in India

THE GENESIS OF ‘KARMA’
Mon, 03/06/2017 - 16:59,

DDB Mudra West launches its new agency brand Karma which will focus on start-ups and SMEs

CREATING A NEW WAVE WITH POWER-BOATING
Mon, 03/06/2017 - 16:38,

Procam International has just embarked on turning Power-boating into a household name in India with Nexa P1 Powerboat, Indian Grand Prix of the Seas, and has a strong plan in place to soon turn the property into a major global event

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