March 2017

#tothemoon!
Mon, 03/27/2017 - 15:37,

Malini Agarwal, the brain behind MissMalini Entertainment is fond of saying #tothemoon as that is where she believes it can reach. Topper of IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising List 2017, Malini talks to us about her journey, her upcoming book and much more

WITH EDUCATION AS THE HIGHLIGHT
Mon, 03/27/2017 - 15:09,

Since its India entry 20 years back, L’Oréal Professionnel has been doing its bit to transform the salon industry, in terms of R&D, innovation and educating salon professionals. Sussan Verghese, GM, L’Oréal Professionnel India talks about the way forward

MADHUKAR KAMATH: A CAPTAIN’S INNINGS
Mon, 03/27/2017 - 14:59,

As Madhukar Kamath, Group CEO & MD, DDB Mudra Group prepares to hang up his boots, he talks about his four-decade long career and expectations from his two young successors, Vineet Gupta and Aditya Kanthy

RUNNING AGAINST A TICKING CLOCK
Mon, 03/27/2017 - 14:53,

Pratik Seal, Group CMO, AGS Transact Technology Ltd talks about looking at the ever-evolving Digital world as an opportunity rather than a challenge and acknowledging that technology will continue to reshape businesses, and that the digital revolution is here to stay

TIMES NETWORK: TIME FOR ACTION
Mon, 03/20/2017 - 14:28,

Taking a high profile exit, rapid expansion in the English Cluster as well as demonetization in his stride, MK Anand, MD & CEO, Times Network now aims to conquer the Digital front and take the company to over Rs 1,000 crore

100 YEARS OF REINVENTING BATH SPACES
Mon, 03/20/2017 - 13:57,

In the centenary year of the Spain-based Roca Group, K E Ranganathan, MD, Roca Bathroom Products tells us how the brand managed to solidify its position in India and its latest ad campaign, ‘My Bathroom’

GO OUT THERE AND TELL YOUR STORIES…
Mon, 03/20/2017 - 13:40,

Namita Roy Ghose, Director, White Light Moving Picture Company, talks about how stories formed an important part of her life and also about her newly released book, The Wrong Turn

TAKING IT FURTHER
Wed, 03/15/2017 - 11:32,

Declan Moore, CEO, National Geographic Partners, decodes the extensive re-brand carried out across media platforms to position Nat Geo as a leader in premium content and embrace a global tagline – ‘Further’, and how it is going to play out in India

FOR JEWELLERY WITH ATTITUDE
Wed, 03/15/2017 - 11:22,

Pushkar Jain, Chief Marketing Officer, BlueStone talks about building the brand into the preferred platform for 20-something fashion-forward women; and developing it organically by creating consumer traction rather than buying transactions through digital media

HYPER-POPS!
Wed, 03/15/2017 - 11:17,

KV Sridhar’s .hypercollective is a platform for bringing together agencies working in the realm of data science, analytics and technology to create highly impactful work. With 21 collaborators already on board, Sridhar talks about the idea behind the venture and how he sees it moving forward

TALKING POINT INDUSTRY TRACKER
Wed, 03/15/2017 - 11:11,

Gaurav Banerjee of Star India talks about the launch of Star Plus Dopahar which marks the re-introduction of the afternoon time-band. Sathya Sriram of The Hindu Group talks about the publication’s new contemporary design, sharper packaging and reinvigorated content

FOR THE LOVE OF ADVERTISING
Wed, 03/15/2017 - 10:55,

Priyanka Chatterjee, Senior VP, Law & Kenneth Saatchi & Saatchi talks point at the various factors that have prevented her from falling out of love with advertising

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