April 2017

CNN-NEWS18: A WHOLE NEW FACET OF TV NEWS DEBATES
Wed, 04/26/2017 - 15:14,

CNN-News18 has launched two new primetime shows – ‘FaceOff At 9’ at 9.00 pm and Viewpoint at 10.00 pm anchored by Deputy Executive Editor Zakka Jacob and Executive Editor Bhupendra Chaubey respectively. Radhakrishnan Nair, Managing Editor, CNN-News18 talks to us about the move.

STAR PLUS: BUILDING ON THE ‘NAYI SOCH’ PROPOSITION
Wed, 04/26/2017 - 15:12,

The latest Star Plus campaign on ‘Victim Shaming’ urges society for a shift in attitude towards how victims of sexual assault are treated. In a public service awareness initiative by Star Plus, actor Amitabh Bachchan questions culprits of character assassination with one pertinent question: “Whose fault is it?” Narayan Sundararaman, General Manager-Star Plus, tells us more

THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN
Mon, 04/24/2017 - 16:23,

Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia decodes the network’s acquisition gameplan; latest addition of SVG Media strengthens DAN’s hold on digital business even as it spreads its footprint across PR, OOH, Social Media and Events

LUFTHANSA: WHEN SKY IS REALLY THE LIMIT
Mon, 04/24/2017 - 15:56,

Lufthansa has been in India for more than half a century, and has successfully ridden on its ‘More Indian than you Think’ image in the last couple of years. Wolfgang Will, Senior Director- South Asia and Sangeeta Sharma, Senior Manager, Marketing and Product, India of the Lufthansa Group Airlines, tell us how important a market India is for them

HOW PAWAN AGARWAL FORESEES THE DAINIK BHASKAR EMPIRE’S FUTURE
Mon, 04/24/2017 - 15:49,

Pawan Agarwal, Deputy Managing Director of the Dainik Bhaskar Group, talks to us about the Group’s business, outlining the agenda for Digital, Radio and Print

ZEE LIVING: A THRIVING ECOSYSTEM
Mon, 04/24/2017 - 14:14,

Piyush Sharma, CEO, Zee Living, India and APAC tells us why Living Foodz has appealed to Indian audiences, and efforts to take the brand beyond Television into the Activation, Digital and even food delivery and e-commerce space

A TRIBUTE TO VIRUPAKSH HIREMATH
Mon, 04/24/2017 - 13:56,

Writer Kamlesh Pandey pays tribute to adman and design aficionado Virupaksh Hiremath, who passed away in Bangalore recently

GOLF:THE MORE I PRACTISE, THE BETTER I SCORE…
Mon, 04/24/2017 - 13:38,

In our Backbeat section, Kazutada Kobayashi, President & CEO of Canon India, describes how golf has taught him planning, foresightedness and patience to achieve his goals both in personal and professional life.

WHY THE BIG SCREEN APPEALS TO BRANDS
Mon, 04/17/2017 - 17:20,

Digitization, aggregation of screens through multiplex chains and digital cinema players make advertising in cinema halls a great fit in a brand’s ATL mix; geo-tagging the audience is the biggest benefit

LOVE YOUR INTESTINE, SAYS YAKULT DANONE
Mon, 04/17/2017 - 16:57,

Minoru Shimada, MD of Yakult Danone India Pvt Ltd, talks of the brand’s latest 360-degree ad campaign, raising the awareness quotient with new brand evangelist Shilpa Shetty, and strategy to harness the huge growth potential of the India market

INDUSTRY PAYS TRIBUTE TO RAMESH CHANDRA AGARWAL
Mon, 04/17/2017 - 16:50,

The Chairman, Dainik Bhaskar Group, who passed away after a sudden heart attack on April 12, is remembered as a visionary who built a great brand

SONY LAUNCHES KIDS CHANNEL YAY!
Mon, 04/17/2017 - 16:32,

Sony Pictures Networks India enters the kids genre with the launch of its kids entertainment channel, Sony Yay, the spotlight being on four home-grown original animated shows

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