THE FIRST CRISIS BEFORE BARC
Mon, 05/22/2017 - 11:37,

The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months

MAKING LIFE GOOD IN INDIA, TWO DECADES ON
Mon, 05/22/2017 - 11:36,

Amit Gujral, Head of Corporate Marketing, LG Electronics India, says strategy of putting customer first and adapting communication for India’s diverse markets has been the key to the brand’s success over the past 20 years

‘WORK IS THE DIFFERENTIATOR, NOT GENDER’
Mon, 05/22/2017 - 09:41,

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions 2017 ‘See It Be It’ acceleration programme 

ESSEL GROUP CELEBRATES BEING #YOUNGAT90
Mon, 05/22/2017 - 09:32,

The Essel Group recently commemorated 90 years of its existence, with its Chairman and Rajya Sabha MP Subhash Chandra announcing launch of the DSC Foundation and ‘Sarthi’ initiative. President Pranab Mukherjee and PM Narendra Modi attended the mega celebration in New Delhi.

HUMANIZE THE BRAND
Mon, 05/22/2017 - 09:22,

In our Backbeat section, Jasneet Bachal, Head of Marketing, Kotak Life Insurance, says that as individuals, we are losing touch with our human side while the expectation of brands is to humanize to build a connect with consumers

HOW PRINT IS HITTING BACK
Mon, 05/15/2017 - 16:56,

Publishers jubilantly launch ‘Newspapers are growing’ campaign as Audit Bureau of Circulations (ABC) figures show Print medium adding 2.37 crore copies and 251 publishing centres over the last 10 years; with 4.87% increase in CAGR

WILL IT BE A ‘JEET’ FOR DISCOVERY?
Mon, 05/15/2017 - 16:41,

Discovery Communications aims to move from niche to mass with recent foray into sports and launch of a GEC, Discovery Jeet, says Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific

DRIVING SUCCESS, THE HERBAL WAY
Mon, 05/15/2017 - 14:41,

Ramarao Dhamija, General Manager-Marketing (Consumer Product Division), The Himalaya Drug Company, talks about the strategy of using consumer insights to create impactful campaigns for the flagship ‘Purifying Neem Face Wash’ 

TALKING POINT
Mon, 05/15/2017 - 14:26,

Kevin Vaz on Bigg Boss in Tamil and Bhavik Rathod on Ubereats, Uber’s food delivery business in India

WHAT CLICKS FOR CANON
Mon, 05/15/2017 - 14:20,

Brand Canon, which has completed 20 years in India, is all set for its next level of growth by creating multiple touch-points to reach out to consumers, says Eddie Udagawa, VP of Consumer Imaging and Information Centre, Canon India

PLAN YOUR EXECUTION & EXECUTE YOUR PLAN
Mon, 05/15/2017 - 14:16,

In our Backbeat section, Farhad Katgara of Resources Go Beyond says what holds real value is the applicability of your research paired with thorough planning

OTT: AVOD VS SVOD
Mon, 05/08/2017 - 15:09,

In the power play of OTT platforms, will the Advertising Video-on-Demand (AVOD), Subscription Video-on-Demand (SVOD) or Freemium model win? Will competitive pricing and content have Indian consumers take the subscription route or will AVOD continue to dominate the industry.

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