THE NEW-AGE-NCY
Mon, 05/29/2017 - 12:34,

Host of start-ups begin to make an impact, but do they have what it takes to elbow out the big daddies of advertising from the business?

REINVENTING THE TRAVEL EXPERIENCE
Mon, 05/29/2017 - 11:40,

Amanpreet Bajaj, Country Manager, Airbnb India, tells us about the ongoing #Live There campaign, the newly launched Trips offering, and plans to showcase unexplored locations in the country

GST A MIXED BAG
Mon, 05/29/2017 - 11:38,

Here is a sector by sector analysis of the implications of the Goods and Services Tax (GST) for the M&E industry by Utkarsh Sanghvi, Partner - Indirect Tax, Media & Entertainment, EY India

‘THERE IS STILL TOO MUCH COMPLEXITY IN DOING BUSINESS IN INDIA’
Mon, 05/29/2017 - 11:15,

Sanjiv Puri, Chief Executive Officer of ITC, was in conversation with American economist and management guru Michael Porter, Professor, Harvard Business School, at the recent #PorterPrize awards event in Mumbai.

FLYING ON THE WINGS OF DREAMS…
Mon, 05/29/2017 - 10:24,

In our Backbeat column this week, Sunny Nagpal, Managing Director, Httpool India talks of his childhood dream to ride the clouds drifting across the sky to reach fairyland. Later in life, he learnt how to fly, albeit an aircraft, and derived valuable lessons from it

THE FIRST CRISIS BEFORE BARC
Mon, 05/22/2017 - 11:37,

The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months

MAKING LIFE GOOD IN INDIA, TWO DECADES ON
Mon, 05/22/2017 - 11:36,

Amit Gujral, Head of Corporate Marketing, LG Electronics India, says strategy of putting customer first and adapting communication for India’s diverse markets has been the key to the brand’s success over the past 20 years

‘WORK IS THE DIFFERENTIATOR, NOT GENDER’
Mon, 05/22/2017 - 09:41,

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions 2017 ‘See It Be It’ acceleration programme 

ESSEL GROUP CELEBRATES BEING #YOUNGAT90
Mon, 05/22/2017 - 09:32,

The Essel Group recently commemorated 90 years of its existence, with its Chairman and Rajya Sabha MP Subhash Chandra announcing launch of the DSC Foundation and ‘Sarthi’ initiative. President Pranab Mukherjee and PM Narendra Modi attended the mega celebration in New Delhi.

HUMANIZE THE BRAND
Mon, 05/22/2017 - 09:22,

In our Backbeat section, Jasneet Bachal, Head of Marketing, Kotak Life Insurance, says that as individuals, we are losing touch with our human side while the expectation of brands is to humanize to build a connect with consumers

HOW PRINT IS HITTING BACK
Mon, 05/15/2017 - 16:56,

Publishers jubilantly launch ‘Newspapers are growing’ campaign as Audit Bureau of Circulations (ABC) figures show Print medium adding 2.37 crore copies and 251 publishing centres over the last 10 years; with 4.87% increase in CAGR

WILL IT BE A ‘JEET’ FOR DISCOVERY?
Mon, 05/15/2017 - 16:41,

Discovery Communications aims to move from niche to mass with recent foray into sports and launch of a GEC, Discovery Jeet, says Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific

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