The role of the television industry in the world of advertising and marketing has widened its conscientiousness through a great number of techniques in the modern day. The amount of innovativeness that the television industry has presented to the world since its inception has been truly remarkable. It has been able to fully utilize the potential of the technological improvements from time to time to shape a better future for it. In the wake of the recent advancements in technology at all levels, the television industry has grasped the nitty-gritty of the market potential in terms of reaching more homes and widening its horizon. In the field of advertising and marketing, the television industry has created an indelible impression through the contribution of new age televisions. High definition televisions, or HDTV, as it is commonly known as, are the latest thing in the television industry. The most important reason for the popularity of high definition televisions in the present day world is its ability to provide the best of television viewing. People owning high definition televisions are at the advantage of witnessing superior picture quality as well as improved quality of sound. Moreover, there is also the possibility for connectivity between televisions and computer systems because of the technology that comes along with it. The superiority of such televisions is so high that the resolution of such televisions is more than five times higher than the normal televisions. Besides this, the temporal resolution of such televisions, which is a complete 60 frames per second, is two times more than that of the existing NTSC images provided by normal televisions. Because of these innovations, the images and sounds on high definition televisions are very clear and make the experience of watching very pleasurable. As a result of the groundbreaking milestone achieved by the television industry, it has become very profitable for advertising companies to highlight their products through the efficiency of such televisions. The improvement in the quality of picture and sound through high definition televisions has allowed these companies to experiment with their concepts to present their products in better manner. Impact on Net is one of the many advertising and marketing companies providing advertising and marketing services, that has made its mark in highlighting advertisements of all kinds in the most attractive manner. Its website www.impactonnet.com provides all the necessary details about the role of television industry in the field of advertising and marketing.