Advertising companies in India have established themselves on a global scale. Infact ad companies trace back their origin in India to the country’s independence. After independence, a number of companies of Indian origin were promoted by the public sector. During the late 1980’s and the early Indian economy started opening up and foreign advertising agencies came rushing and acquired stakes in India agencies. And today, the top advertising companies in India are multinational agencies handling clients both in India and abroad.

The services that a number of other advertising agencies provide ranges from event management, public relations, banners, show exhibits, delivering integrated marketing communications, web page development, media network, creative advertising to outdoor promotions and marketing. Most of the advertising companies in India are not only providing creative for Print and TV commercials, but a diverse section of media including Internet, Movie Promotions, Outdoor advertising, rural advertising, events and the like. It is safe to say that at present a single ad agency provides a host of services from content creation, developing the artwork to radio jingles.

This is where Impact makes a distinct imprint. Launched as a weekly from exchange4media, the magazine analyses the developments of the week, filters the most significant and relevant news for its clients and provides perspectives to the key happenings. Impact goes beyond the obvious and beings a fresh point of view.

Impact also provides all the information from the industry, from latest news updates, discussions, views expressed by honchos in the area, analytical information, brand updates, events, latest trends and much more. The magazine is the single point source of all intelligence for today's business manager.

With a vast consumer base and networking prowess with the men and women who matter in the advertising fraternity, Impact provides great opportunities to advertisers to reach out effectively to their prospective clients. Impact loads content related to advertising and marketing services, media, event updates, awards, and much more with a very professional and personal touch. Albeit there a number of other media portals providing information related to advertising and marketing communications, they sure lack the punch of Impact.