Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades?
Contract India is back in the reckoning, with new leadership, new business and an A-Team drawn from senior management that unifies the agency across offices
The Advertising Standards Council of India is now more stringent in regulating ads, but the Ministry of I&B had to step in recently to check erring advertisers. Should the industry be wary of government control? Are the constituents of the self-regulation regime listening?
Accolades for creativity and effectiveness, a slew of business wins and great campaigns make Lowe Lintas + Partners India a happy team
Retail and e-commerce find meeting ground in hybrid model
Big wins, retaining clients and being among the awards - it’s been a busy time for Maxus after Kartik Sharma took over as Managing Director, South Asia in January this year
Ravi Dhariwal, CEO of Bennett Coleman & Co Ltd, on unifying the group’s language business under the ‘Bennett Languages’ banner, and what he would like to change in The Times of India
Tarun Katial, CEO of Reliance Broadcast Network Limited, says the company bets big on content, backed by innovation, and is all set to deliver value to advertisers both in the Radio and Television space