With dramatic changes in the way consumer communications are driven today and talent in short supply, will it manage to keep pace and deliver value to its stake-holders?
Harris Diamond, Chairman and CEO of McCann Worldgroup, reposes great faith in new APAC Head and India CEO, Prasoon Joshi; looks to beat Prime Minister Narendra Modi's avowed target rate of growth
That’s how JB Perrette, President of Discovery Networks International (DNI), sees the brand in India in a couple of years
A look at the outstanding media plans of the year and how they helped advertisers reach their objective
Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades?
Contract India is back in the reckoning, with new leadership, new business and an A-Team drawn from senior management that unifies the agency across offices
The Advertising Standards Council of India is now more stringent in regulating ads, but the Ministry of I&B had to step in recently to check erring advertisers. Should the industry be wary of government control? Are the constituents of the self-regulation regime listening?
Accolades for creativity and effectiveness, a slew of business wins and great campaigns make Lowe Lintas + Partners India a happy team