As marketers rush to cash in on captive eyeballs during the ICC Cricket World Cup, they are stumped by many ad campaigns that fail to pass muster and face viewers’ ire on social media
Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with a holistic project plan
Will advertisers get a better deal?
How does the industry view the upcoming Budget? Across a cross-section of networks, marketers’ responses underline hope and endorsement and even healthy scepticism. But one common theme emerges: it’s time for action
Various agencies have predicted an average growth rate of 12% in ad spends in 2015; quality of growth minus last year’s big election money will indicate well-being of the M&E industry in India
World Cup 2015 and IPL 8 are pitted against one another, with the end of a slow fiscal and odd match timings affecting the advertiser’s game plan
One year into Siddharth Roy Kapur’s tenure as MD of Disney India, what does re-positioning of the flagship channel as a family proposition mean for the company?
We present a quick snap-shot of the Radio Phase III auctions process, why players are betting on it and their concerns and issues
Gustavo Martinez, CEO of J. Walter Thompson Company, on why the recent leadership change was made, and how, with the new approach, revenues can increase by 30-40% in India