IMPACT FEATURE

THE FIRST CRISIS BEFORE BARC
Mon, 05/22/2017 - 11:37,

The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months

HOW PRINT IS HITTING BACK
Mon, 05/15/2017 - 16:56,

Publishers jubilantly launch ‘Newspapers are growing’ campaign as Audit Bureau of Circulations (ABC) figures show Print medium adding 2.37 crore copies and 251 publishing centres over the last 10 years; with 4.87% increase in CAGR

WILL IT BE A ‘JEET’ FOR DISCOVERY?
Mon, 05/15/2017 - 16:41,

Discovery Communications aims to move from niche to mass with recent foray into sports and launch of a GEC, Discovery Jeet, says Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific

OTT: AVOD VS SVOD
Mon, 05/08/2017 - 15:09,

In the power play of OTT platforms, will the Advertising Video-on-Demand (AVOD), Subscription Video-on-Demand (SVOD) or Freemium model win? Will competitive pricing and content have Indian consumers take the subscription route or will AVOD continue to dominate the industry.

BOLD CONTENT IN DEMAND ON OTT PLATFORMS?
Mon, 05/08/2017 - 15:01,

Adult, steamy, bold and edgy content on OTT platforms entice the youth mainly because of little connect with centre-of-plate shows on Television and extreme censorship; now advertisers flock to them too

WHAT THE NATION WILL KNOW
Tue, 05/02/2017 - 13:10,

Having created massive buzz and huge expectations from viewers and the industry alike for his ventures Republic TV and Republic World, will Arnab Goswami live up to his own name?

THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN
Mon, 04/24/2017 - 16:23,

Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia decodes the network’s acquisition gameplan; latest addition of SVG Media strengthens DAN’s hold on digital business even as it spreads its footprint across PR, OOH, Social Media and Events

WHY THE BIG SCREEN APPEALS TO BRANDS
Mon, 04/17/2017 - 17:20,

Digitization, aggregation of screens through multiplex chains and digital cinema players make advertising in cinema halls a great fit in a brand’s ATL mix; geo-tagging the audience is the biggest benefit

‘PATANJALI WILL SOON BE AN INTERNATIONAL BRAND’
Tue, 04/11/2017 - 12:56,

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved Ltd, soon expects the company to write a success story abroad too

WHY IS NEWS ON FM RADIO A SECURITY THREAT?
Mon, 04/03/2017 - 13:59,

Radio operators question the Government’s view that airing news on FM Radio has security implications, and ask why the medium does not enjoy the same level of content freedom as TV, Print and Digital

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