Post the tsunami of demonetization, the Pitch Madison Advertising Report 2017 has predicted that the Indian Adex is set to grow by 13.5% and cross Rs 56,152 crore mark in 2017
BBDO India’s Chairman & CCO Josy Paul and CEO Ajai Jhala talk of the ‘Acts, not Ads’ philosophy that transcends their work, draws big brands as clients, and makes them the most awarded creative agency in the country
At a time when Print houses are busy right-sizing their operations, India Today Group revamps the flagship India Today magazine with fresh talent and a new format aimed to clear the clutter and provide insights, knowledge and perspectives of contemporary issues for the ‘Thinking India’
Amanpreet Bajaj, Country-Manager, India, Airbnb, has seen phenomenal growth in the adoption of the platform in India and expects the growth story to continue. Here are excerpts from his conversation with IMPACT
The fourth edition of IMPACT’s ‘Top 30 Under 30’ list of the 30 most talented individuals under the age of 30 in Indian Media, Creative and Media agencies unveiled recently had as many as seven aged 25 or below.
While tough deadlines, demanding clients and high pressure are all a part of life at ad and media agencies, there’s respite in the form of flexi-timings and fun. And yes, hopefully, no one would need to do a Tadashi Ishii
Impact takes a look at key insights from the Indian millennial’s mindset that showcase how they are changing the rules of Marketing in the country and elsewhere
Industry Honchos Ring In The New Year With Resolutions And Expectations...
It has been the year of long format videos, sports-related campaigns, socially relevant messaging and content marketing in the advertising & media industry. IMPACT takes a look at the ads that made a lasting impression in 2016
Vijay Shekhar Sharma, Founder & CEO, Paytm is IMPACT Person of the Year 2016 for being a disruptor and innovator in India’s digital ecosystem, a pioneer in financial technology and visionary entrepreneur