IMPACT FEATURE

The big launch theory
Mon, 04/21/2014 - 11:07,

What determines the way a product is launched and what it achieves for the marketer? High budget blitzkrieg, soft launch, digital only launch... which works best and when? We decode the dynamics of a product launch 

#Election2014
Mon, 04/14/2014 - 11:09,

Rishi Jaitly, India Market Director of Twitter, tells us how Twitter is the go-to place for the ongoing polls, setting them apart from earlier elections 

A digital success story
Mon, 04/07/2014 - 11:35,

Mondelêz International spearheads rise of digital ad spends, adopts tech to connect communication to actual product experience for consumers in the digital world

Confident about India
Mon, 03/31/2014 - 11:08,

Michael I. Roth, Chairman and CEO of the Interpublic Group (IPG), gives India a thumbs up, says IPG will continue to invest in the country on the back of significant growth. The last year for IPG in India was characterized by consolidation, big business wins and significant acquisitions

Towards ‘One Viacom18’
Mon, 03/24/2014 - 10:44,

What does the progress report look like for Sudhanshu Vats, Group CEO of Viacom18, a year-and-a-half after he assumed charge? Vats lays down his game-plan for the company’s growth and tells us that he believes driving synergies within the organization is key to its success

OOH signs up for growth
Tue, 03/18/2014 - 11:00,

The Lok Sabha elections, new infrastructure projects and advent of digital OOH along with 8%+ prediction for growth, make for optimism in the sector which has been growing at a steady pace for the last couple of years

The man who adds strategy to scale
Sun, 03/09/2014 - 19:13,

In the last one year as CEO of GroupM, South Asia, CVL Srinivas has brought in youth leadership at the decision-making level, put digital at the core of every effort and found a new trajectory of growth for an entity that already enjoys 40% market-share in the Indian media agency space

Poll-I-Tricks
Sun, 03/02/2014 - 14:24,

How the battle between the Congress, BJP and Aam Aadmi Party is being fought out as senior admen join the fray to chart their aggressive social media and advertising strategy ahead of the 2014 Lok Sabha elections

The Godrej Game-Plan
Mon, 02/24/2014 - 16:25,

Adi Godrej, Chairman of the Godrej Group, outlines the importance of innovation and advertising in a slowing economy and highlights the strategy adopted by Godrej during the slowdown

Of ethics & endorsement
Sun, 02/16/2014 - 21:12,

To what extent should brand ambassadors be responsible for the quality and reputation of the products they endorse?

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