The viral code
Mon, 08/18/2014 - 11:21,

How it was cracked and lessons for marketers

Setting the right pace
Mon, 08/18/2014 - 11:09,

Big wins, retaining clients and being among the awards - it’s been a busy time for Maxus after Kartik Sharma took over as Managing Director, South Asia in January this year

Making News
Mon, 08/11/2014 - 10:25,

Ravi Dhariwal, CEO of Bennett Coleman & Co Ltd, on unifying the group’s language business under the ‘Bennett Languages’ banner, and what he would like to change in The Times of India

Tuning in to Phase III
Mon, 08/04/2014 - 11:33,

Tarun Katial, CEO of Reliance Broadcast Network Limited, says the company bets big on content, backed by innovation, and is all set to deliver value to advertisers both in the Radio and Television space

How Credible is the Media Today?
Mon, 08/04/2014 - 11:20,

Deciphering the Indian media in the age of corporatization, attrition, too much noise and allegations of paid news

Change Everything
Mon, 07/28/2014 - 12:10,

...That’s what Saurabh Varma, CEO of Leo Burnett India, aims to do. He says disruption is key to differentiation, and only constant change will ensure top quality work

Here Come The Super Young Achievers!
Mon, 07/21/2014 - 12:07,

IMPACT unveils the Top 30 Under 30 list 2014, betting big on the future stars of the advertising industry

Millennial Mentors: What Does an Intern Teach a CEO?
Mon, 07/21/2014 - 12:04,

For an industry that survives on fresh ideas, it is no surprise that advertising is constantly brimming with young talent. In a reversal of roles, this new generation — the millennial — now plays the part of mentor to its bosses

RIL Take-Over Of Network18: Why Does It Make The Media Nervous?
Mon, 07/14/2014 - 11:22,

As Mukesh Ambani moved to gain full control of Raghav Bahl’s Network18 last week, the mood in the media industry was sombre, as if the unthinkable had happened... 

Story of a Media Entrepreneur
Mon, 07/07/2014 - 12:27,

Setting up the ITV Network was a leap of faith for Group Chairman Kartikeya Sharma, who talks about right decisions made at the right time, power of ‘differentiated content’ and what makes ITV grow at a time when the news genre bleeds