IMPACT FEATURE

ARE BRANDS PLAYING TO WIN?
Mon, 09/26/2016 - 15:38,

As KPMG-CII report values the sports sponsorship business at Rs 5,190 crore, we find out whether marketers are doing enough to leverage sports properties and how best they can build their brand through sports

THE CASE FOR CONTENT MARKETING
Mon, 09/19/2016 - 14:18,

Be it HUL’s Six Pack Band, TVF’s Pitchers or Bindass’ Girl in the City, content marketing and branded content have won over audiences in a jiffy. But are marketers likely to treat it at par with traditional advertising?

WHEN WILL INDIAN OOH GET TECH-XY?
Fri, 09/16/2016 - 13:35,

Geo-tagging, sensors, gesture recognition and more innovations have swept Out-Of-Home advertising in the West. What will it take for ours to get a makeover?

FLYING HIGH
Tue, 09/06/2016 - 12:53,

For Anupriya Acharya, once shortlisted for the first batch of women to be inducted into the IAF, being CEO of the newly formed Publicis Media India is all about piloting the combined strength of Starcom, Zenith, Performics, Convonix and Resultrix towards a shared vision to accelerate growth

THE A-B-C OF CIRCULATION
Mon, 08/29/2016 - 16:49,

In absence of readership data, publications rely on Audit Bureau of Circulation (ABC) numbers. Even as issues such as status of variants and alleged manipulation of print runs lead to conflict, will the ‘new, improved’ Indian Readership Survey (IRS) due next year bring solace?

WHAT DOES SHOCKVERTISING DO FOR A BRAND?
Mon, 08/22/2016 - 16:35,

Masturbation, menstrual blood, gay sex, bald head for hair oil... as more and more such shockers appear in the storyboard of ads, IMPACT deciphers the trend to see what’s in it for brands

TAKE A BOW, BALKI
Tue, 08/16/2016 - 14:17,

Genius, non-conformist, forthright, enigmatic ... we salute the qualities that set adman R Balki apart from the rest as he quits advertising to devote his time to film-making

HOW GST WILL IMPACT THE AD INDUSTRY’S GROWTH
Mon, 08/08/2016 - 16:29,

Experts see larger margins for companies on the back of heightened GDP growth, the benefit of which is passed on to consumers or put into brand-building and advertising. We analyse the scenario for each sector in the M&E industry

‘A LEADER MUST HAVE BRUTAL OPTIMISM’
Mon, 08/01/2016 - 16:20,

Sanjiv Mehta, MD & CEO of HUL talks to Annurag Batra about turning around several Unilever businesses, the need for brands to look beyond profit and the quality of leadership and resilience needed to move ahead in a trust deficit world.

POKEMON GO CRAZE: CAN MARKETERS CATCH 'EM ALL?
Mon, 07/25/2016 - 14:31,

Marketers are already on Twitter, trying to cash in on the popularity of Pokemon Go. While brands may or may not be allowed into the actual gaming experience, Pokemon Go brings focus back on Augmented Reality and its great potential

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