IMPACT FEATURE

Brands That Missed The ‘Mauka’
Mon, 03/02/2015 - 12:55,

As marketers rush to cash in on captive eyeballs during the ICC Cricket World Cup, they are stumped by many ad campaigns that fail to pass muster and face viewers’ ire on social media

‘Help us Make Best Use of Govt Ad Spends’
Mon, 02/23/2015 - 11:30,

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with a holistic project plan 

As Television Weds The Second Screen...
Mon, 02/16/2015 - 11:40,

Will advertisers get a better deal? 

Will The Budget Bring ‘Acche Din’ For Ad Spends?
Mon, 02/16/2015 - 11:30,

How does the industry view the upcoming Budget? Across a cross-section of networks, marketers’ responses underline hope and endorsement and even healthy scepticism. But one common theme emerges: it’s time for action

Why Ad Spends Won’t Grow Faster Than 2014, And Why That’s Good News...
Mon, 02/09/2015 - 11:15,

Various agencies have predicted an average growth rate of 12% in ad spends in 2015; quality of growth minus last year’s big election money will indicate well-being of the M&E industry in India

Will Brands Hit The Ball Twice?
Mon, 02/02/2015 - 11:19,

World Cup 2015 and IPL 8 are pitted against one another, with the end  of a slow fiscal and odd match timings affecting the advertiser’s game plan

Mickey’s New Clothes
Tue, 01/27/2015 - 11:58,

One year into Siddharth Roy Kapur’s tenure as MD of Disney India, what does re-positioning of the flagship channel as a family proposition mean for the company?

Radio Phase III is (Nearly) Here!
Tue, 01/27/2015 - 11:47,

We present a quick snap-shot of the Radio Phase III auctions process, why players are betting on it and their concerns and issues

Will 2015 be a ‘Year of Harvest’ For JWT India?
Mon, 01/19/2015 - 11:12,

Gustavo Martinez, CEO of J. Walter Thompson Company, on why the recent leadership change was made, and how, with the new approach, revenues can increase by 30-40% in India

The IMPACT Trends Report 2015
Mon, 01/12/2015 - 11:39,
Stable government, positive economic environment lead to an optimistic outlook; industries geared for amplification and brave experiments with technology in 2015

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