IMPACT FEATURE

Net Neutrality Why Marketers Should Care
Mon, 04/20/2015 - 11:13,

While the focus of the exploding debate is mainly on the sell side right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines

What will drive ad traffic in the Auto Sector...
Wed, 04/15/2015 - 12:48,

Projected growth of 6-8% in FY 15-16, positive customer sentiment, new launches and growing  demand from smaller towns will drive auto majors to advertise heavily this year

How can OOH be more useful to brands?
Mon, 04/06/2015 - 11:06,

A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers

Is E-Commerce Another Bubble Waiting to Burst?
Mon, 03/30/2015 - 11:26,

In a marketplace overflowing with apps, driven by lofty revenue models in packed market segments, with little to tell each other apart, perhaps the real question is not whether the bubble will burst, but what will prick the bubble... 

Roll of Honour
Mon, 03/23/2015 - 11:44,

We celebrate IMPACT’s 50 Most Influential Women, 2015, who raise the bar higher for the industry to emulate

Why ‘Together’ is The Buzzword @Havas
Mon, 03/16/2015 - 11:13,

Over the past year, Havas has taken the concept of collaboration to a new level with ‘Havas Together’, in which the global leadership combines efforts to define the company’s future growth drivers

How BARC Plans to Fulfil its Promises
Mon, 03/09/2015 - 11:07,

Much drama unfolds in the industry as the countdown begins to the April launch of the industry’s new television audience measurement system, the Broadcast Audience Research Council (BARC)

Brands That Missed The ‘Mauka’
Mon, 03/02/2015 - 12:55,

As marketers rush to cash in on captive eyeballs during the ICC Cricket World Cup, they are stumped by many ad campaigns that fail to pass muster and face viewers’ ire on social media

‘Help us Make Best Use of Govt Ad Spends’
Mon, 02/23/2015 - 11:30,

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with a holistic project plan 

As Television Weds The Second Screen...
Mon, 02/16/2015 - 11:40,

Will advertisers get a better deal? 

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