Vineet Jain, MD of the Times Group is IMPACT Person of the Year, 2013, for his industry-shaping initiatives and setting a benchmark with young and vibrant media products
A number of recent TVCs reflect not just shifting social mores and new relationship parameters, but also men and women switching roles, and issues that are rarely addressed.
From an unprecedented investment in sports, to creating premier content while maintaining the lead in mass entertainment, STAR India’s CEO Uday Shankar has redefined ‘big bets’ in the business.
For consumer brands, giving back for an important cause or to support communities in need can also do wonders for their own business growth.
Maxus’ Global CEO Vikram Sakhuja on bringing a disciplined yet disruptive approach to the fast-growing agency, and putting in place a plan to fuel further growth.
Paul Polman, CEO, Unilever Global, on how Indian brands and business leaders can survive in this VUCA world.
Indian brands are making the effort to directly connect to the independent, vocal, forward-thinking, online-shopping-loving woman.
Media companies and advertisers see this difficult economic crisis not as an obstacle but an opportunity to reinvent and innovate.
The evolution of movie marketing in India: How it has gone beyond launch parties and having big stars on big hoardings.
As he completes one year in office as the Minister for Information & Broadcasting, Manish Tewari addresses all issues currently plaguing the industry – from Phase III digitization to the need for media monitoring. Read his exclusive interview with IMPACT.