IMPACT FEATURE

Will 2015 be a ‘Year of Harvest’ For JWT India?
Mon, 01/19/2015 - 11:12,

Gustavo Martinez, CEO of J. Walter Thompson Company, on why the recent leadership change was made, and how, with the new approach, revenues can increase by 30-40% in India

The IMPACT Trends Report 2015
Mon, 01/12/2015 - 11:39,
Stable government, positive economic environment lead to an optimistic outlook; industries geared for amplification and brave experiments with technology in 2015
When food advertising is a SCAM
Mon, 01/05/2015 - 11:32,

Advertisements of ‘healthy foods’ have long been glorifying half-truths. This year, ASCI, with due backing from the government and changed laws, is set to cause a lot of whiplash

THE HITS (& MISSES) OF 2014
Mon, 12/29/2014 - 15:43,
The hits (and misses) of 2014 - here are the ad campaigns that were heart-warmers, social-messagers, accompanied by those that spelt comedy, fun and brand wars.
A Believer in India
Sun, 12/21/2014 - 12:09,
Mike Cooper, CEO, PHD Worldwide, has had a great year 2014 with a large array of awards. He lauds the momentum in the India market, stresses on hiring right and tells us why media agencies need creative technologists
A Catch-22 Situation
Mon, 12/15/2014 - 12:20,

In exclusive excerpts from his new book ‘Editor Unplugged: Media, Magnates, Netas and Me’, Vinod Mehta says corporate funding or ownership is necessary to keep much of the media from going bankrupt. But, he cautions against ‘oligopoly’ 

The Business Leader
Mon, 12/15/2014 - 12:07,

As CNBC-TV18 turns 15, Simran Sabherwal takes a look at how the genre creator has maintained its leadership position and what differentiates it from the competition 

The Silent Leader
Mon, 12/08/2014 - 12:12,

Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited, is IMPACT Person of the Year, 2014, for being at the forefront of change in television audience measurement in the country, driving profitability in the broadcast sector, and steering ZEEL to steady growth

The Champion
Mon, 12/08/2014 - 11:58,
Uday Shankar, CEO of Star India, is IMPACT Person of the Decade (2004-2014) for being an outstanding leader of people and business, driver of social change & pioneer of reforms in the broadcast industry
Who Will be IMPACT Person Of The Year 2014?
Mon, 12/01/2014 - 12:07,

Countdown begins to December 5 award function

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