IMPACT FEATURE

Is The PR Industry Future-Ready?
Mon, 10/20/2014 - 11:58,

With dramatic changes in the way consumer communications are driven today and talent in short supply, will it manage to keep pace and deliver value to its stake-holders? 

Acche Din: A Festive Blitzkrieg
Mon, 10/13/2014 - 11:40,
A positive consumer sentiment this festive season has unleashed a veritable brand war, and sent cash registers ringing in the advertising industry
McCann Gains Momentum
Mon, 10/06/2014 - 11:20,

Harris Diamond, Chairman and CEO of McCann Worldgroup, reposes great faith in new APAC Head and India CEO, Prasoon Joshi; looks to beat Prime Minister Narendra Modi's avowed target rate of growth 

Bigger, Better and Bolder…
Mon, 09/29/2014 - 12:02,

That’s how JB Perrette, President of Discovery Networks International (DNI), sees the brand in India in a couple of years 

The Best in The Media Agency World
Mon, 09/22/2014 - 11:55,

A look at the outstanding media plans of the year and how they helped advertisers reach their objective

The Slogan Debate
Mon, 09/15/2014 - 13:01,

Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades? 

A New Contract
Mon, 09/15/2014 - 12:49,

Contract India is back in the reckoning, with new leadership, new business and an A-Team drawn from senior management that unifies the agency across offices 

Big Brother is Watching
Mon, 09/08/2014 - 11:26,

The Advertising Standards Council of India is now more stringent in regulating ads, but the Ministry of I&B had to step in recently to check erring advertisers. Should the industry be wary of government control? Are the constituents of the self-regulation regime listening?

The Highs @Lowe
Mon, 09/01/2014 - 11:20,

Accolades for creativity and effectiveness, a slew of business wins and great campaigns make Lowe Lintas + Partners India a happy team

Clicks Won’t Beat Bricks ...Here’s Why
Mon, 08/25/2014 - 11:27,

Retail and e-commerce find meeting ground in hybrid model

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