In a marketplace overflowing with apps, driven by lofty revenue models in packed market segments, with little to tell each other apart, perhaps the real question is not whether the bubble will burst, but what will prick the bubble...
We celebrate IMPACT’s 50 Most Influential Women, 2015, who raise the bar higher for the industry to emulate
Over the past year, Havas has taken the concept of collaboration to a new level with ‘Havas Together’, in which the global leadership combines efforts to define the company’s future growth drivers
Much drama unfolds in the industry as the countdown begins to the April launch of the industry’s new television audience measurement system, the Broadcast Audience Research Council (BARC)
As marketers rush to cash in on captive eyeballs during the ICC Cricket World Cup, they are stumped by many ad campaigns that fail to pass muster and face viewers’ ire on social media
Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with a holistic project plan
Will advertisers get a better deal?
How does the industry view the upcoming Budget? Across a cross-section of networks, marketers’ responses underline hope and endorsement and even healthy scepticism. But one common theme emerges: it’s time for action
Various agencies have predicted an average growth rate of 12% in ad spends in 2015; quality of growth minus last year’s big election money will indicate well-being of the M&E industry in India
World Cup 2015 and IPL 8 are pitted against one another, with the end of a slow fiscal and odd match timings affecting the advertiser’s game plan