IMPACT FEATURE

WHAT DOES SHOCKVERTISING DO FOR A BRAND?
Mon, 08/22/2016 - 16:35,

Masturbation, menstrual blood, gay sex, bald head for hair oil... as more and more such shockers appear in the storyboard of ads, IMPACT deciphers the trend to see what’s in it for brands

TAKE A BOW, BALKI
Tue, 08/16/2016 - 14:17,

Genius, non-conformist, forthright, enigmatic ... we salute the qualities that set adman R Balki apart from the rest as he quits advertising to devote his time to film-making

HOW GST WILL IMPACT THE AD INDUSTRY’S GROWTH
Mon, 08/08/2016 - 16:29,

Experts see larger margins for companies on the back of heightened GDP growth, the benefit of which is passed on to consumers or put into brand-building and advertising. We analyse the scenario for each sector in the M&E industry

‘A LEADER MUST HAVE BRUTAL OPTIMISM’
Mon, 08/01/2016 - 16:20,

Sanjiv Mehta, MD & CEO of HUL talks to Annurag Batra about turning around several Unilever businesses, the need for brands to look beyond profit and the quality of leadership and resilience needed to move ahead in a trust deficit world.

POKEMON GO CRAZE: CAN MARKETERS CATCH 'EM ALL?
Mon, 07/25/2016 - 14:31,

Marketers are already on Twitter, trying to cash in on the popularity of Pokemon Go. While brands may or may not be allowed into the actual gaming experience, Pokemon Go brings focus back on Augmented Reality and its great potential

ARE INDIAN BRANDS READY TO ADOPT VR?
Tue, 07/19/2016 - 15:29,

Virtual Reality is grabbing a lot of attention from brands across the world, thanks to its highly immersive nature. Can the technology be as effective for the Indian marketer?

WHY BRANDS STILL RIDE ON SALMAN
Mon, 07/11/2016 - 20:38,

Why have advertisers literally jumped on to the ‘brandwagon’ of Salman Khan’s Eid release, Sultan? Is it a safer proposition for brands to associate short-term with a Salman movie than have him as their brand ambassador in the long run?

HEAR! HEAR!
Mon, 07/11/2016 - 18:22,

As audio advertising gains momentum in the age of sonic branding, audio streaming apps, creative IVR options, digital radio stations, VOIP apps, et al, we analyse what’s in it for the brand

YES, WE CANNES!
Mon, 06/27/2016 - 17:22,

63rd Cannes Lions International Festival of Creativity turns into platform for affirmative action as adland’s ‘Big Six’ holding company CEOs come together to pledge support for UN’s Sustainable Development Goals; tech subverts reality & collaboration touches new levels in a rapidly transforming world.

BEHIND THE SCENES
Mon, 06/20/2016 - 18:43,

Behind every good ad film is an even better ad film-maker whose unique story-telling is evident in the brilliance we see on screen. IMPACT meets 10 of the country’s top ad film-makers to explore the power of each one’s magic touch

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