In the last one year as CEO of GroupM, South Asia, CVL Srinivas has brought in youth leadership at the decision-making level, put digital at the core of every effort and found a new trajectory of growth for an entity that already enjoys 40% market-share in the Indian media agency space
How the battle between the Congress, BJP and Aam Aadmi Party is being fought out as senior admen join the fray to chart their aggressive social media and advertising strategy ahead of the 2014 Lok Sabha elections
Adi Godrej, Chairman of the Godrej Group, outlines the importance of innovation and advertising in a slowing economy and highlights the strategy adopted by Godrej during the slowdown
To what extent should brand ambassadors be responsible for the quality and reputation of the products they endorse?
Most print players are up in arms against the latest findings of the Indian Readership Survey (IRS), which has thrown up some not-so-pleasant surprises. Our cover story this week tries to find out what exactly has gone wrong, and whether the industry can find a way out soon
Within a year of his appointment as CEO of IPG Mediabrands India, Shashi Sinha has streamlined operations of the company’s agencies, made the most of existing talent and consolidated his position in the media agency space with big account wins and 21% market-share
Even as Television and Print dominate the world of Indian advertising, Radio is back in the reckoning with its innovations and targeted reach. What can Radio players do to commandeer more of the advertiser’s budget?
NP Singh, the brand new CEO of Multi Screen Media, is on a career high, albeit a critical one. Will his appointment be a turning point for MSM and bring about the revival of its flagship channel?
Names, products, ads and jingles that make you want to relive your childhood... we look industry-wide to come up with this amazing list of honours of the brands of yore
The final word on ratings and Phase 3, focus on content, media integration, mobile and digital media — the industries are all about moving forward full speed ahead.