IMPACT FEATURE

FROM ACING PRINT TO TRACKING DIGITAL...
Mon, 02/12/2018 - 13:58,

Aroon Purie, Chairman and Editor-in-Chief and Kalli Purie, Vice-Chairperson of the India Today Group (ITG) are elated over the leadership position for the flagship brand in IRS 2017. The focus is now on engaging with audiences, sharpening the Group’s offerings and pushing the digital agenda further

A NEW, DIVERSE TALENT POOL
Mon, 02/05/2018 - 13:55,

The fifth edition of IMPACT’s Top 30 Under 30 that awards the best under the age of 30 in Indian Media, Creative, Media and Digital agencies saw a notable representation from Digital agencies this year, and also a 100% gender balance with equal number of male and female achievers.

EFFECTIVENESS: THE LITMUS TEST FOR ADVERTISING
Mon, 01/29/2018 - 13:04,

How tough is driving effectiveness of an ad campaign in an era of decreasing attention spans and short format ads?

IRS 2017 READING BETWEEN THE NUMBERS
Mon, 01/22/2018 - 11:44,

English hit, regional publications buoyant as launch of new readership data is met with euphoria and some drama

THE IMPACT TRENDS REPORT 2018
Mon, 01/15/2018 - 13:55,

IMPACT takes a look at the major trends that will shape the media, advertising and marketing industry in the year ahead

DOES THE BRAND-AGENCY RELATIONSHIP FACE A TRUST VOTE?
Mon, 01/08/2018 - 12:50,

Have trust issues between brands and creative agencies led to advertising losing its spark? Or is it just the need of the hour for the under-pressure advertiser to take a more transactional approach?

THE WISHLIST FOR 2018
Tue, 01/02/2018 - 11:52,

Industry honchos ring in the New Year with resolutions and expectations

THE BEST OF 2017
Tue, 12/26/2017 - 12:24,

Was 2017 simply an extension of the creative trends of 2016, i.e., long format videos, socially relevant messaging and thrust of digital? Or did it have more to offer? We bring you the hits and misses of the year gone

‘WE HAVE NOT CREATED HISTORY, WE HAVE WRITTEN THE FUTURE’
Mon, 12/18/2017 - 14:12,

Say Piyush and Prasoon Pandey on being awarded the Lion of St Mark, the highest honour for outstanding creativity at the Cannes Lions festival next year

SHOWBIZ WHAT MARKETING HAS DONE FOR MOVIES
Mon, 12/18/2017 - 13:09,

ESP Properties report says co-branded marketing media spends for Hindi films has reached approximately Rs 100 crore a year, calls industry to set its goals higher

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