IMPACT FEATURE

The Slogan Debate
Mon, 09/15/2014 - 13:01,

Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades? 

A New Contract
Mon, 09/15/2014 - 12:49,

Contract India is back in the reckoning, with new leadership, new business and an A-Team drawn from senior management that unifies the agency across offices 

Big Brother is Watching
Mon, 09/08/2014 - 11:26,

The Advertising Standards Council of India is now more stringent in regulating ads, but the Ministry of I&B had to step in recently to check erring advertisers. Should the industry be wary of government control? Are the constituents of the self-regulation regime listening?

The Highs @Lowe
Mon, 09/01/2014 - 11:20,

Accolades for creativity and effectiveness, a slew of business wins and great campaigns make Lowe Lintas + Partners India a happy team

Clicks Won’t Beat Bricks ...Here’s Why
Mon, 08/25/2014 - 11:27,

Retail and e-commerce find meeting ground in hybrid model

The viral code
Mon, 08/18/2014 - 11:21,

How it was cracked and lessons for marketers

Setting the right pace
Mon, 08/18/2014 - 11:09,

Big wins, retaining clients and being among the awards - it’s been a busy time for Maxus after Kartik Sharma took over as Managing Director, South Asia in January this year

Making News
Mon, 08/11/2014 - 10:25,

Ravi Dhariwal, CEO of Bennett Coleman & Co Ltd, on unifying the group’s language business under the ‘Bennett Languages’ banner, and what he would like to change in The Times of India

Tuning in to Phase III
Mon, 08/04/2014 - 11:33,

Tarun Katial, CEO of Reliance Broadcast Network Limited, says the company bets big on content, backed by innovation, and is all set to deliver value to advertisers both in the Radio and Television space

How Credible is the Media Today?
Mon, 08/04/2014 - 11:20,

Deciphering the Indian media in the age of corporatization, attrition, too much noise and allegations of paid news

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