IMPACT FEATURE

SONY'S PLAN B
Mon, 11/20/2017 - 12:50,

Scaling up SET and strengthening the network’s Digital and Sports play constitute the game plan for NP Singh, CEO of Sony Pictures Networks India, as the network looks to forge ahead minus IPL, which added Rs 1,300 crore to its kitty last season

THE WAVEMAKER PROTOCOL
Mon, 11/13/2017 - 13:44,

As Wavemaker, GroupM’s agency created from merging MEC and Maxus opens shop in India, Global Chairman, Alastair Aird and South Asia MD, Kartik Sharma of Wavemaker take us through their gameplan

‘BCCI’S MOST TURBULENT PHASE IS ALSO THE MOST LUCRATIVE’
Mon, 11/06/2017 - 16:14,

Rahul Johri, CEO, Board of Control for Cricket in India says he wants to ensure that his term brings in the best value for all stake-holders of Indian cricket, and that the BCCI is already set to earn more money in the next five years than it has seen in its history

MISSION: EXPAND THE REACH OF PRINT
Mon, 11/06/2017 - 15:50,

Girish Agarwal, Non-Executive Director, The Dainik Bhaskar Group says that the group is currently focussing on the untapped potential in the existing markets of its flagship Print product, and growing circulation in them.

HOW BOTS HELP BRANDS
Mon, 10/30/2017 - 15:55,

Chatbots, or AI-driven virtual assistants, are the in-thing in the Digital world, enhancing consumer engagement and opening up advertising opportunities for brands

PR: THE Rs. 2000 CR OPPORTUNITY... AND HOW TO GET THERE
Mon, 10/23/2017 - 16:07,

With rapid growth of Digital and Social media, and changing media consumption pattern of millennial consumers, the PR industry needs to diversify and realign its services, become strategic partners for marketers and deliver direct impact on the business of brands to reach the projected growth for 2020

CRACKING THE MOBI-VITY CODE
Mon, 10/16/2017 - 14:25,

Mobile has opened up the floodgates to advertising innovation that may not be possible on any other device. With an assured incentive for every stakeholder in the business, mobile advertising is all set to grow by 74% to reach Rs 2230 crore by the end of 2017

ADEX TAKES A HIT
Mon, 10/09/2017 - 14:37,

Demonetization, RERA and GST hit ad spends; industry experts say Adex growth to be at least 2% lower than the rate predicted at the start of the year. However, the market rides on the optimism that it will now recover

THE NEW AGENDA
Sat, 09/30/2017 - 20:29,

As industry bodies re-elect new office bearers, their agendas can impact the future of the business. The people at the helm list down the pressing issues to be addressed. 

WHAT MARKETERS WANT
Mon, 09/25/2017 - 13:42,

In media planning discussions, are too many numbers and too much data actually a challenge or an input for the marketer? IMPACT attempts to find the answer

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