...That’s what Saurabh Varma, CEO of Leo Burnett India, aims to do. He says disruption is key to differentiation, and only constant change will ensure top quality work
IMPACT unveils the Top 30 Under 30 list 2014, betting big on the future stars of the advertising industry
For an industry that survives on fresh ideas, it is no surprise that advertising is constantly brimming with young talent. In a reversal of roles, this new generation — the millennial — now plays the part of mentor to its bosses
As Mukesh Ambani moved to gain full control of Raghav Bahl’s Network18 last week, the mood in the media industry was sombre, as if the unthinkable had happened...
Setting up the ITV Network was a leap of faith for Group Chairman Kartikeya Sharma, who talks about right decisions made at the right time, power of ‘differentiated content’ and what makes ITV grow at a time when the news genre bleeds
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever, has set his priorities to bring BARC to fruition, drive higher return on marketing spends, get advertisers to adopt new media and make the ISA pivotal to solving industry issues through consensus and collaboration
Rajan Anandan, Managing Director, Google India talks about digitally empowering small and medium businesses, getting more companies to advertise online and Google’s strategy for bringing relevant ad solutions to marketers
Do Indian campaigns suffer at the Cannes Lions International Festival of Creativity due to bad pitching? Do we manage to convey the finer nuances of an intrinsically Indian themed campaign to an international jury? What do people from other countries do better compared to Indians?
Leo Burnett Worldwide’s Chief Creative Officer, Mark Tutssel, curates the agency’s famous predictions for 2014 Cannes Lions winners. The list features 25 contenders from 10 countries and also has global trends impacting the industry
The Times Now Editor-in-Chief on the Rahul Gandhi and Narendra Modi interviews, expectations from the new I&B Minister, the channel’s poll coverage strategy that worked and being ‘just another journalist in the passage of time’