IMPACT FEATURE

Is E-Commerce Another Bubble Waiting to Burst?
Mon, 03/30/2015 - 11:26,

In a marketplace overflowing with apps, driven by lofty revenue models in packed market segments, with little to tell each other apart, perhaps the real question is not whether the bubble will burst, but what will prick the bubble... 

Roll of Honour
Mon, 03/23/2015 - 11:44,

We celebrate IMPACT’s 50 Most Influential Women, 2015, who raise the bar higher for the industry to emulate

Why ‘Together’ is The Buzzword @Havas
Mon, 03/16/2015 - 11:13,

Over the past year, Havas has taken the concept of collaboration to a new level with ‘Havas Together’, in which the global leadership combines efforts to define the company’s future growth drivers

How BARC Plans to Fulfil its Promises
Mon, 03/09/2015 - 11:07,

Much drama unfolds in the industry as the countdown begins to the April launch of the industry’s new television audience measurement system, the Broadcast Audience Research Council (BARC)

Brands That Missed The ‘Mauka’
Mon, 03/02/2015 - 12:55,

As marketers rush to cash in on captive eyeballs during the ICC Cricket World Cup, they are stumped by many ad campaigns that fail to pass muster and face viewers’ ire on social media

‘Help us Make Best Use of Govt Ad Spends’
Mon, 02/23/2015 - 11:30,

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with a holistic project plan 

As Television Weds The Second Screen...
Mon, 02/16/2015 - 11:40,

Will advertisers get a better deal? 

Will The Budget Bring ‘Acche Din’ For Ad Spends?
Mon, 02/16/2015 - 11:30,

How does the industry view the upcoming Budget? Across a cross-section of networks, marketers’ responses underline hope and endorsement and even healthy scepticism. But one common theme emerges: it’s time for action

Why Ad Spends Won’t Grow Faster Than 2014, And Why That’s Good News...
Mon, 02/09/2015 - 11:15,

Various agencies have predicted an average growth rate of 12% in ad spends in 2015; quality of growth minus last year’s big election money will indicate well-being of the M&E industry in India

Will Brands Hit The Ball Twice?
Mon, 02/02/2015 - 11:19,

World Cup 2015 and IPL 8 are pitted against one another, with the end  of a slow fiscal and odd match timings affecting the advertiser’s game plan

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