IMPACT FEATURE

PLANNER OF THE FUTURE
Mon, 09/18/2017 - 13:53,

Is the future of the planning business all about Man vs Machine? Industry experts feel it is more about the planner evolving with time and making best use of data to make campaigns smarter and more efficient

AS A STAR HITS A SIX...
Mon, 09/11/2017 - 11:42,

IMPACT decodes some talking points thrown up by Star India’s spectacular win of the global media rights for the Indian Premier League (IPL) for the next five years

SAILING AGAINST ALL ODDS
Mon, 09/04/2017 - 14:16,

Thin margins, funding challenges, lack of IPR are factors that render India’s TV production houses value-less, though their business is pegged at Rs 4,500 crore. Is the industry ready to take a risk to create value?

TRAI-NG TIMES FOR BROADCASTERS
Mon, 08/28/2017 - 12:40,

If the Madras HC validates the tariff order and interconnect regulations formulated by the Telecom Regulatory Authority of India (TRAI), the entire Television broadcast scenario will undergo a humongous transformation, affecting channel pricing, bundling by networks and revenue prospects

INSOURCING VS OUTSOURCING
Mon, 08/21/2017 - 14:12,

When the consideration is brand objective, cost-saving, data security, quality of resources and faster turnaround time for campaigns, what makes some leading brands such as LG, Hyundai, Samsung, OnePlus, etc., choose to craft their ads in-house, while other brands swear by their creative partners?

WOMEN NOT AT THE TOP
Mon, 08/14/2017 - 13:02,

What does the advertising industry need to do to have more women in leadership positions?

HOW FAR WILL THE HINDU GO WITH ITS NEW AGGRESSION?
Mon, 08/07/2017 - 09:29,

The Hindu aims to position itself as ‘a national player with a Southern accent’ even as it strategizes a pan India presence and takes on tough competition on home turf

From MASS MARKETING to MASSIVE CUSTOMIZATION
Mon, 07/31/2017 - 13:32,

Sanjiv Mehta, CEO and MD, Hindustan Unilever Limited, who spoke at the launch of the BWIBusinessWorld Marketing Whitebook in Mumbai last week says brands must develop more one-on-one relationships with consumers to keep up with the dynamics of the changing world

WHY INDIA IS KEY TO OGILVY’S NEXT CHAPTER
Mon, 07/24/2017 - 12:53,

John Seifert, Worldwide Chairman & CEO, Ogilvy & Mather, talks of India as the fastest growing market in the network, his ‘Next Chapter’ strategy, target of a 50-50 gender balance in critical leadership ranks and journey from intern to CEO in his nearly 40 years with the company

WHY GO NATIVE
Mon, 07/17/2017 - 12:32,

Native advertising is gaining ground, thanks to its non-intrusive nature, and experts predict it will grow to 20-25% of the digital ads universe in India in the next 2-3 years

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