While tough deadlines, demanding clients and high pressure are all a part of life at ad and media agencies, there’s respite in the form of flexi-timings and fun. And yes, hopefully, no one would need to do a Tadashi Ishii
Impact takes a look at key insights from the Indian millennial’s mindset that showcase how they are changing the rules of Marketing in the country and elsewhere
Industry Honchos Ring In The New Year With Resolutions And Expectations...
It has been the year of long format videos, sports-related campaigns, socially relevant messaging and content marketing in the advertising & media industry. IMPACT takes a look at the ads that made a lasting impression in 2016
Vijay Shekhar Sharma, Founder & CEO, Paytm is IMPACT Person of the Year 2016 for being a disruptor and innovator in India’s digital ecosystem, a pioneer in financial technology and visionary entrepreneur
As 2016 draws to a close, we take a look at the news-makers and game-changers in the Indian Media, Marketing & Advertising industry - the IMPACT Person of the Year 2016 nominees. Who among them will win the title this year?
On her first visit to India as Worldwide CEO of J. Walter Thompson Company, Tamara Ingram talks about the company’s recovery from the recent scandal, transition from a traditional creative shop to a digitally led one, high growth goals as well as expectations from India
Mainardo de Nardis, CEO of OMD Worldwide, pegs finding and retaining the right people as the core target to help the agency achieve its 2020 ambition
If competing brands praise one another, does it send the right signal to consumers, or are they better off dissing the rival in their ads? Here’s our shot at finding out whether considerate or competitive advertising works better for a brand