IMPACT FEATURE

WOMEN NOT AT THE TOP
Mon, 08/14/2017 - 13:02,

What does the advertising industry need to do to have more women in leadership positions?

HOW FAR WILL THE HINDU GO WITH ITS NEW AGGRESSION?
Mon, 08/07/2017 - 09:29,

The Hindu aims to position itself as ‘a national player with a Southern accent’ even as it strategizes a pan India presence and takes on tough competition on home turf

From MASS MARKETING to MASSIVE CUSTOMIZATION
Mon, 07/31/2017 - 13:32,

Sanjiv Mehta, CEO and MD, Hindustan Unilever Limited, who spoke at the launch of the BWIBusinessWorld Marketing Whitebook in Mumbai last week says brands must develop more one-on-one relationships with consumers to keep up with the dynamics of the changing world

WHY INDIA IS KEY TO OGILVY’S NEXT CHAPTER
Mon, 07/24/2017 - 12:53,

John Seifert, Worldwide Chairman & CEO, Ogilvy & Mather, talks of India as the fastest growing market in the network, his ‘Next Chapter’ strategy, target of a 50-50 gender balance in critical leadership ranks and journey from intern to CEO in his nearly 40 years with the company

WHY GO NATIVE
Mon, 07/17/2017 - 12:32,

Native advertising is gaining ground, thanks to its non-intrusive nature, and experts predict it will grow to 20-25% of the digital ads universe in India in the next 2-3 years

WHY GST WON'T HURT
Mon, 07/10/2017 - 13:13,

As we enter H2CY17, the M&E industry is expected to meet the projected growth adex estimates, despite the spill over effects of de-monetization, RERA and lack of clarity in the implementation of GST.

WRITING A STAR SCRIPT
Mon, 07/03/2017 - 14:17,

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company

HOW WE CANNED IT!
Tue, 06/27/2017 - 13:20,

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi & Saatchi add up to India’s all-time best performance of 40 metals at Cannes

THE FESTIVAL NEED NOT BE HELD AT CANNES: SIR MARTIN SORRELL
Tue, 06/27/2017 - 12:50,

Speaking at the Press Centre at the Palais des Festivals, WPP Founder and CEO, Sir Martin Sorrell said that the Cannes Lions could be done ‘differently and better’

I AM ABSOLUTELY THRILLED: PRASOON JOSHI
Tue, 06/27/2017 - 12:45,

After McCann Worldgroup India emerges as the Indian agency with the highest number of metals at the recently concluded Cannes Lions, Prasoon Joshi speaks about what is it within the agency that has fostered work such as 'Afghan Immunity Charm' that won the agency a Grand Prix

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