IMPACT FEATURE

BOLD CONTENT IN DEMAND ON OTT PLATFORMS?
Mon, 05/08/2017 - 15:01,

Adult, steamy, bold and edgy content on OTT platforms entice the youth mainly because of little connect with centre-of-plate shows on Television and extreme censorship; now advertisers flock to them too

WHAT THE NATION WILL KNOW
Tue, 05/02/2017 - 13:10,

Having created massive buzz and huge expectations from viewers and the industry alike for his ventures Republic TV and Republic World, will Arnab Goswami live up to his own name?

THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN
Mon, 04/24/2017 - 16:23,

Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia decodes the network’s acquisition gameplan; latest addition of SVG Media strengthens DAN’s hold on digital business even as it spreads its footprint across PR, OOH, Social Media and Events

WHY THE BIG SCREEN APPEALS TO BRANDS
Mon, 04/17/2017 - 17:20,

Digitization, aggregation of screens through multiplex chains and digital cinema players make advertising in cinema halls a great fit in a brand’s ATL mix; geo-tagging the audience is the biggest benefit

‘PATANJALI WILL SOON BE AN INTERNATIONAL BRAND’
Tue, 04/11/2017 - 12:56,

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved Ltd, soon expects the company to write a success story abroad too

WHY IS NEWS ON FM RADIO A SECURITY THREAT?
Mon, 04/03/2017 - 13:59,

Radio operators question the Government’s view that airing news on FM Radio has security implications, and ask why the medium does not enjoy the same level of content freedom as TV, Print and Digital

#tothemoon!
Mon, 03/27/2017 - 15:37,

Malini Agarwal, the brain behind MissMalini Entertainment is fond of saying #tothemoon as that is where she believes it can reach. Topper of IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising List 2017, Malini talks to us about her journey, her upcoming book and much more

TIMES NETWORK: TIME FOR ACTION
Mon, 03/20/2017 - 14:28,

Taking a high profile exit, rapid expansion in the English Cluster as well as demonetization in his stride, MK Anand, MD & CEO, Times Network now aims to conquer the Digital front and take the company to over Rs 1,000 crore

TAKING IT FURTHER
Wed, 03/15/2017 - 11:32,

Declan Moore, CEO, National Geographic Partners, decodes the extensive re-brand carried out across media platforms to position Nat Geo as a leader in premium content and embrace a global tagline – ‘Further’, and how it is going to play out in India

OMD @10 FUTURE-READY
Mon, 03/06/2017 - 17:58,

Jasmin Sohrabji, Chief Executive Officer, OMG India & South East Asia and Harish Shriyan, COO, OMG India look forward to nurturing the entrepreneurial, start-up culture of ‘millennial agency’ OMD to deliver the strongest results on clients’ business

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