IMPACT FEATURE

CANNES WE DO IT AGAIN?
Mon, 06/12/2017 - 12:59,

With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s metal tally of 27 or even winning another Glass Grand Prix to seal a hat-trick

THREE YEARS OF BRAND MODI
Mon, 06/05/2017 - 13:36,

How PM Narendra Modi has positioned himself, his party and the Government’s achievements brilliantly in the media to build an invincible brand

THE NEW-AGE-NCY
Mon, 05/29/2017 - 12:34,

Host of start-ups begin to make an impact, but do they have what it takes to elbow out the big daddies of advertising from the business?

THE FIRST CRISIS BEFORE BARC
Mon, 05/22/2017 - 11:37,

The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months

HOW PRINT IS HITTING BACK
Mon, 05/15/2017 - 16:56,

Publishers jubilantly launch ‘Newspapers are growing’ campaign as Audit Bureau of Circulations (ABC) figures show Print medium adding 2.37 crore copies and 251 publishing centres over the last 10 years; with 4.87% increase in CAGR

WILL IT BE A ‘JEET’ FOR DISCOVERY?
Mon, 05/15/2017 - 16:41,

Discovery Communications aims to move from niche to mass with recent foray into sports and launch of a GEC, Discovery Jeet, says Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific

OTT: AVOD VS SVOD
Mon, 05/08/2017 - 15:09,

In the power play of OTT platforms, will the Advertising Video-on-Demand (AVOD), Subscription Video-on-Demand (SVOD) or Freemium model win? Will competitive pricing and content have Indian consumers take the subscription route or will AVOD continue to dominate the industry.

BOLD CONTENT IN DEMAND ON OTT PLATFORMS?
Mon, 05/08/2017 - 15:01,

Adult, steamy, bold and edgy content on OTT platforms entice the youth mainly because of little connect with centre-of-plate shows on Television and extreme censorship; now advertisers flock to them too

WHAT THE NATION WILL KNOW
Tue, 05/02/2017 - 13:10,

Having created massive buzz and huge expectations from viewers and the industry alike for his ventures Republic TV and Republic World, will Arnab Goswami live up to his own name?

THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN
Mon, 04/24/2017 - 16:23,

Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia decodes the network’s acquisition gameplan; latest addition of SVG Media strengthens DAN’s hold on digital business even as it spreads its footprint across PR, OOH, Social Media and Events

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