IMPACT FEATURE

ARNEXIT!
Tue, 11/08/2016 - 12:14,

As news of ace anchor Arnab Goswami resigning from his role broke out, social media went into overdrive. To industry honchos, we sent out just one question... Impact Wants to Know! What was your first thought when you heard of Arnab Goswami’s resignation?

2016 NOT QUITE THE HIGH OF 2015
Wed, 11/02/2016 - 14:06,

This festive season is markedly less buoyant compared to 2015. Slowdown in growth in the first half of the year rubs off on brands, makes them cautious about putting in a lot of money on festive campaigns

LESSON 1: RETURN ON ENGAGEMENT
Mon, 10/24/2016 - 13:45,

Even as lack of measurement metrics impacts events & experiential industry, experts call for focus on Return on Engagement (RoE) more than Return on Investment (RoI) to attract brands and gain an advantage over traditional media

FROM STRENGTH TO STRENGTH
Mon, 10/17/2016 - 13:17,

Post its rebranding and demerger, SABGroup has listed two new entities and is betting big on its digital play. Vice-Chairman and MD Markand Adhikari is upbeat as the company gears up to launch a new GEC, Happii and consolidate its regional TV and film business

FROM BROSNAN, WITH LOVE…
Mon, 10/10/2016 - 17:41,

What transpires when a brand replaces 007’s stylish Walther P99 pistol with a pan masala box…

MOBILE ADEX SEES A SURGE
Mon, 10/03/2016 - 14:31,

Advent of 4G and smartphone penetration fuel growth rate of mobile ad spends; segment expected to grow @78% to reach Rs 1,280 crore in 2016, and @70-80% to reach Rs 2,200 crore in 2017

ARE BRANDS PLAYING TO WIN?
Mon, 09/26/2016 - 15:38,

As KPMG-CII report values the sports sponsorship business at Rs 5,190 crore, we find out whether marketers are doing enough to leverage sports properties and how best they can build their brand through sports

THE CASE FOR CONTENT MARKETING
Mon, 09/19/2016 - 14:18,

Be it HUL’s Six Pack Band, TVF’s Pitchers or Bindass’ Girl in the City, content marketing and branded content have won over audiences in a jiffy. But are marketers likely to treat it at par with traditional advertising?

WHEN WILL INDIAN OOH GET TECH-XY?
Fri, 09/16/2016 - 13:35,

Geo-tagging, sensors, gesture recognition and more innovations have swept Out-Of-Home advertising in the West. What will it take for ours to get a makeover?

FLYING HIGH
Tue, 09/06/2016 - 12:53,

For Anupriya Acharya, once shortlisted for the first batch of women to be inducted into the IAF, being CEO of the newly formed Publicis Media India is all about piloting the combined strength of Starcom, Zenith, Performics, Convonix and Resultrix towards a shared vision to accelerate growth

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