IMPACT FEATURE

OF MOMENTUM & DIRECTION
Mon, 02/06/2012 - 00:00, - Comments

Top leadership reiterates that quality and pace of growth, not size, drive OMD India. Three key areas of focus for the agency now are Brand Science & Analytics, Branded Entertainment and Mobile,

AS ADS GO MOBILE
Mon, 01/30/2012 - 00:00, - Comments

Proliferation of smartphones, tablets and 3G technologies have made India the fastestgrowing nation in terms of mobile advertising in the APAC region. After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade, asks Rahul Dubey.

MAPPING YEAR 2012
Mon, 01/23/2012 - 00:00, - Comments

Don’t worry, be happy! That is the mantra we need to follow this year, because firstly, we’ll be able to think better with a relaxed mind and secondly, that is the only option we have in this digitally dominated ‘new-media’ age.

TURNAROUND TIME
Mon, 01/16/2012 - 00:00, - Comments

In the last one year, the Starcom MediaVest Group has averted an internal downturn of sorts and changed the way it was being seen and heard in India. From perceived growth stagnancy due to loss of big clients like P&G and the Future Group, lack of big wins and a slow market reducing clients’ spends, the agency has fought back in an attempt to reclaim its lost glory.

WHALE OF A DEAL
Mon, 01/09/2012 - 00:00, - Comments

RIL CMD Mukesh Ambani’s tie-up with Network18 has huge implications for the media business. RIL’s tech expertise coupled with high quality content from Network 18 on its soon-to-be introduced 4G tablets promise to make Ambani a formidable player on the media scene.

THE TIME STARTS NOW
Tue, 01/03/2012 - 00:00, - Comments

In India’s rapidly expanding television space, the Times Television Network could be called a new kid on the block. But it is definitely a smart kid that has managed to win over a substantial chunk of viewers in its channel categories, that too without a single soap.

‘I’m waiting for india to do a 10/10’
Mon, 12/26/2011 - 00:00,

Bob Jeffrey, chairman and ceo of JWT worldwide, affirms that india is a priority market for the agency, and he is depending on cco-designate bobby pawar to develop it in areas beyond traditional advertising.

Top Ten entertainers
Mon, 12/19/2011 - 00:00,

From Airtel’s Har ek friend zaroori hota hai to TVS Wego’s Body Balance to Vodafone’s Facebook ad, here are the 10 most entertaining commercials of 2011 - picked solely on their fun quotient

‘Doing my personal best is most important for me’
Mon, 12/12/2011 - 00:00,

IMPACT Person of the Year, 2011 Agnello Dias says no matter how excited others are about his work, he is never satisfied until he goes home feeling that he has given his best.

Destination digital
Mon, 12/05/2011 - 00:00,

However, the recently launched I-Cube report by market research firm IMRB International and the Internet & Mobile Association of India (IAMAI) claims that the number has gone up to about 90 million, and is expected to cross a whopping 100 million very soon.

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