IMPACT FEATURE

The man who links worlds
Mon, 07/04/2011 - 00:00,

“Forgive my aggression, but this view that creativity resides only in the so-called creative agencies, is obnoxious.”

Indian summer in France
Mon, 06/27/2011 - 00:00,

The number of entries was the highest ever. The number of wins has crept past last year’s disappointing total. Cannes lions has been a good showing for india, this year.

Rise of the ‘G’ FORCE
Mon, 06/20/2011 - 00:00,

When a passing reference is made of a company being large, mid-sized or small, it has largely got to do with the total workforce or employees that drive that organisation.

Splicing for a new era
Mon, 06/06/2011 - 00:00,

Broadcast biggies join hands in distribution with the aim of cleaning the system of ills such as under-declaration and piracy... but how well it will work, or if it will be effective at all, remains to be seen

The Piyush effect
Mon, 05/30/2011 - 00:00,

Long associated internationally with founder David Ogilvy and his particular standards of creative excellence, Ogilvy India has for the last couple of decades been practically synonymous with a very, very desi brand of brilliance – Piyush Pandey. 

All aboard the social bandwagon
Mon, 05/23/2011 - 00:00,

IMPACT takes a look at the current patterns of social media engagements undertaken by brands and draws out the key challenges and opportunities to be kept in mind while engaging the medium.

Innovating as it moves forward
Mon, 05/16/2011 - 05:30,

Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.

No 2 in attitude, No 1 in product
Mon, 05/09/2011 - 05:30,

Ajit Varghese on the journey to building a challenger brand

Pushing ahead on a growth path
Mon, 05/02/2011 - 05:30,

The Viacom18 story: From Rs110 crore to Rs1100 crore. What’s next?

Riding the wave
Mon, 04/25/2011 - 05:30,

Known as much for his free-and-frank method of expression as for his zany – and immensely effective – creatives, Bobby Pawar made waves when he moved from New York to join Mudra four years ago. 

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