IMPACT FEATURE

Of Gandhi, Kamasutra & Social ads
Mon, 09/12/2011 - 00:00,

At the core of BBDO India’s ‘Shave Sutra’ - inspired by Vatsyayan’s treatise - and the agency’s most celebrated campaign, ‘Women Against Lazy Stubble’ - created at its ‘ashram’ office - lies its philosophy: the work, the work, the work…

When will it be advantage Aegis ?
Mon, 09/05/2011 - 00:00,

Barely out of the Carat crisis, Aegis Media is nowhere in the reckoning in terms of billings and size. But Ashish Bhasin, chairman India & CEO South East Asia, tells Srabana Lahiri that the clients are coming in and its services are definitely at the top.

Winners take it all
Mon, 08/29/2011 - 00:00,

Creativity, excellence and ingenuity were celebrated as the Industry picked its best media plans this year at the glittering Emvies 2011.

Small Sharks… Big Bites
Mon, 08/22/2011 - 00:00,

Independent small agencies - be they creative, media or digital – have suddenly come into their own. Armed with little more than Determination, stellar ideas and attitude, they are elbowing for Room at the top. Should network bigwigs take stock or is the pie Big enough for everyone?

Who will rule the roost as radio makes waves?
Mon, 08/15/2011 - 00:00,

As the day nears for e-auction of licences under Phase III of radio privatisation, Dipali Banka finds out what major players expect, how they are preparing for it and why they are upbeat about the outcome.

Call from Tokyo
Mon, 08/08/2011 - 00:00,

As media conglomerate Dentsu undergoes a change of guard in India, Noor Fathima Warsia talks to the leadership team - Yuzuru Kato, Chairman, Dentsu India Group, Rohit Ohri, Executive Chairman and Seiichiro Hayata, Executive Vice- Chairman - to find out what is on their agenda.

Believing in the seven pillars
Mon, 08/01/2011 - 00:00,

Earlier this year, when IPG’s CEO Michael Roth picked Matt Seiler to lead Mediabrands, a new roadmap was carved for the likes of UM, Initiative and various other marketing services companies from the group... Seiler’s vision manifested into seven pillars, which he believes will lead the company to a brighter future...

‘This is a very exciting time to be in India’
Mon, 07/25/2011 - 00:00,

Incredible growth, heavyweight global clients and an impressive show at the recently held Cannes Lions 2011 are only a few feathers in the cap of Omnicomowned media agency PHD, which has an eye on the Indian market, especially its digital segment.

Close – up
Mon, 07/18/2011 - 00:00,

Nitin Paranjpe, CEO and MD of the country’s largest FMCG major Hindustan Unilever Limited, is a bring-it-on man. On the sidelines of the exchange4media Conclave 2011 presented by Jagran

Does a new brand stand work media magic?
Mon, 07/11/2011 - 00:00,

Many media brands have chosen to re-package themselves over the last two years. Dipali Banka takes a close look at the new avatars and analyses their overall effect.

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