Why NDTV sued TAM...
Mon, 08/06/2012 - 14:50, - Comments

A closer look at one of the most expensive lawsuits that the television industry has seen… What next for NDTV & TAM Media Research?

Did Star achieve what it set out to do with Satyamev Jayate?
Mon, 07/30/2012 - 17:01, - Comments

Uday Shankar, CEO, Star India says he has a healthy disrespect for TAM data, which concludes that SMJ did not create enough viewership

Lowe boss seeks scale from India ops
Mon, 07/23/2012 - 17:26, - Comments

Lowe & Partners global CEO Michael Wall says the road ahead for the agency in India would be to build on its current strengths and create a contemporary agency of scale. He expects a transformation in the agency and its approach. On the other hand, R Balki, Chairman and CCO of Lowe Lintas, talks about his six bets for the Indian market

Magazines must engage readers to attract advertisers
Mon, 07/16/2012 - 12:05, - Comments

Association of Indian Magazines report portrays a rosy picture, IRS data points to decline in readership. Industry experts tell IMPACT that only highly engaging content can save the day

Is BTL emerging from the ATL shadow?
Mon, 07/09/2012 - 12:02, - Comments

Below the Line agencies have long been considered on-ground executors of the ATL ideas. But with the non-mainstream media changing, it is time they get what’s due…

When passion becomes profession
When passion becomes profession
Mon, 07/02/2012 - 14:14, - Comments

Meet people from the industry who have quit top jobs in the domain to turn entrepreneur and follow their calling

India again draws a blank in Cyber Lions at Cannes Lions 2012
India again draws a blank in Cyber Lions at Cannes Lions 2012
Mon, 06/25/2012 - 15:30, - Comments

Also, why did no entry from India make it to the shortlist for this year’s newly introduced Mobile Lions category?

SMG Global CEO Laura Desmond redefines glocal
SMG Global CEO Laura Desmond redefines glocal
Mon, 06/18/2012 - 17:24, - Comments

Says how breaking down geographical barriers across markets, integrating big data strengths and talent pools has made for new synergies binding the local and global

Look up the Indian ads headed for Cannes Lions 2012
Mon, 06/11/2012 - 00:00, - Comments

Our cover story takes you through some of the best works Indian admen are taking to the festival later this month, and discusses some of the challenges people from the creative industry face

Mon, 06/04/2012 - 00:00, - Comments

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’ or standard operating procedures for pitching by media and creative agencies.