IMPACT FEATURE

Look up the Indian ads headed for Cannes Lions 2012
Mon, 06/11/2012 - 00:00, - Comments

Our cover story takes you through some of the best works Indian admen are taking to the festival later this month, and discusses some of the challenges people from the creative industry face

THE PITCH STORY
Mon, 06/04/2012 - 00:00, - Comments

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’ or standard operating procedures for pitching by media and creative agencies.

WHY CORPORATES EYE THE MEDIA
Mon, 05/28/2012 - 00:00, - Comments

Despite a not-so-successful track record of investing in the sector so far, corporates are now veering towards the media. With the Aditya Birla Group picking up stakes in Living Media last week and the recent Mukesh Ambani-Network18 deal, betting on the media business is bigger than ever, thanks to its new potential.

HOW BIG IS THE IDEAL CREATIVE AGENCY?
Mon, 05/21/2012 - 00:00, - Comments

Local or global, big or small, integrated or specialty model… players in the game agree that size, model and nature do not matter, what ultimately stands out is the work of an agency…

AUTO GIANTS RIDE NEW CHEER
Mon, 05/14/2012 - 00:00, - Comments

A number of launches and robust growth in Q1 sales encourage car-makers to boost marketing and advertising budgets that were hit after the sector registered a very low growth rate last year.

POTBOILER ON TELLY
Mon, 05/07/2012 - 00:00, - Comments

Trai tariff order aligns all stakeholders, but at what cost, asks Dipali Banka.

WHAT DRIVES BRANDS TO DIRECT MARKETING
Mon, 04/30/2012 - 00:00, - Comments

Looming fear of recession and shrinking budgets make direct marketing popular as its measurability ensures marketers a guaranteed return on Investment, finds Priyanka Mehra

‘THE PARTY HAS JUST BEGUN’
Mon, 04/23/2012 - 00:00, - Comments

CHUCK BRYMER, CEO, DDB WORLDWIDE TALKS OF INDIA’S GROWING ROLE IN THE APAC REGION.

MAGIC OF IDEAS
Mon, 04/16/2012 - 00:00, - Comments

CREATIVITY IS AT ITS PEAK IN THE RUN-UP TO GOAFEST 2012, SET TO UNFOLD AT THE ZURI WHITE SANDS RESORT IN SOUTH GOA FROM APRIL 19. WE SHOWCASE SOME OF THE BEST CREATIVES PUT FORWARD BY THE TOP AGENCIES THAT ARE SURE TO BE AMONG THE GOLDS, SILVERS AND BRONZES AT GOAFEST

A NEW DISCOVERY
Mon, 04/09/2012 - 00:00, - Comments

The announcement of Discovery Kids is just another step in Discovery India’s 2012 game plan. Mark Hollinger, CEO, Discovery Networks International, talks to Noor Fathima Warsia about strategies for the India and Asia markets, new initiatives and the need to be well placed on platforms from a distribution viewpoint.

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