“Forgive my aggression, but this view that creativity resides only in the so-called creative agencies, is obnoxious.”
The number of entries was the highest ever. The number of wins has crept past last year’s disappointing total. Cannes lions has been a good showing for india, this year.
When a passing reference is made of a company being large, mid-sized or small, it has largely got to do with the total workforce or employees that drive that organisation.
Broadcast biggies join hands in distribution with the aim of cleaning the system of ills such as under-declaration and piracy... but how well it will work, or if it will be effective at all, remains to be seen
Long associated internationally with founder David Ogilvy and his particular standards of creative excellence, Ogilvy India has for the last couple of decades been practically synonymous with a very, very desi brand of brilliance – Piyush Pandey.
IMPACT takes a look at the current patterns of social media engagements undertaken by brands and draws out the key challenges and opportunities to be kept in mind while engaging the medium.
Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.
Ajit Varghese on the journey to building a challenger brand
The Viacom18 story: From Rs110 crore to Rs1100 crore. What’s next?
Known as much for his free-and-frank method of expression as for his zany – and immensely effective – creatives, Bobby Pawar made waves when he moved from New York to join Mudra four years ago.