IMPACT FEATURE

THE GOOGLE INDIA STORY
Mon, 04/02/2012 - 00:00, - Comments

Google India has come a long way since setting up offices in the country in 2004. Despite postrecession cynicism and sluggish growth of Internet advertising, it has built on technology and strength, and is all set to take a lead in the emerging Internet display and mobile ad business.

BRAND BAAJAA
Mon, 03/26/2012 - 00:00, - Comments

Srabana Lahiri does a spot survey of brand recall quotient among industry honchos and discovers the strong connect that binds them to the products of their childhood.

THE MCCANN - ETIC PRASOON
Mon, 03/19/2012 - 00:00, - Comments

Joshi, Executive Chairman & CEO, McCann Worldgroup India, asks his team to compete with him in creativity even as he turns the agency into a lean, mean machine ready to take on the world

TECH RULES THE WAVES
Mon, 03/12/2012 - 00:00, - Comments

New ideas, new concepts and emerging new technologies are shaking up the way the television industry operates, reports Dipali Banka.

OOH: HURT AND RECOVERING
Mon, 03/05/2012 - 00:00, - Comments

Uncertainty prevails in the out-of-home advertising sector as spends fluctuate, industry feels a correction is due. Rahul Dubey and Priyanka Nair analyse different projections about the industry and its growth prospects

SILENT CRUSADER
Mon, 02/27/2012 - 00:00, - Comments

Jagran Prakashan CEO Sanjay Gupta has been quietly expanding the group’s portfolio of profit-making newspapers, but his move to takeover NaiDunia shows a new aggression in Hindi heartland

A STAR IS REBORN
Mon, 02/20/2012 - 00:00, - Comments

In the last three years, STAR India has seen its revenue double and profit more than double. It now steps into the next level of growth with reinforced content, marketing, distribution and strategies to build social equity, finds Noor Fathima Warsia.

CRISIS CHEER: HOW 2G VERDICT UPS AD SPENDS
Mon, 02/13/2012 - 00:00, - Comments

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building and aggressive ads by telcos. Moreover, fresh 2G spectrum auctions after four months promises entry of new players and thus high brand-building advertising spends, find Srabana Lahiri and Rahul Dubey.

OF MOMENTUM & DIRECTION
Mon, 02/06/2012 - 00:00, - Comments

Top leadership reiterates that quality and pace of growth, not size, drive OMD India. Three key areas of focus for the agency now are Brand Science & Analytics, Branded Entertainment and Mobile,

AS ADS GO MOBILE
Mon, 01/30/2012 - 00:00, - Comments

Proliferation of smartphones, tablets and 3G technologies have made India the fastestgrowing nation in terms of mobile advertising in the APAC region. After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade, asks Rahul Dubey.

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