IMPACT FEATURE

Going digital with the box
Mon, 10/24/2011 - 00:00,

The government diktat for phasewise digitization of television services in the country by 2014 has thrown up a huge debate. 

The elliott way
Mon, 10/17/2011 - 00:00,

Time Out suffered significantly at the time, but has now identified the opportunities that came with the challenge. Its founder and Chairman, Tony Elliott, speaks to IMPACT on what makes the brand enduring...

What it takes to be Shekhar Gupta
Mon, 10/10/2011 - 00:00,

The Editor-in-Chief of the Indian Express talks to Nitin Panday about newspapers in the age of Wikileaks, branding of bylines and his desire to write 25,000-word articles for a long format product.

Is slowdown a reality?
Mon, 10/03/2011 - 00:00,

As another recession looms over the West, slowing growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends

One, Two, Three, Four...
Sat, 09/24/2011 - 00:00,

Sam Sets Growth Agenda, Lara Balsara Is Chief Architect Of Four-Point Strategy To Harness People Power, Automate, Ideate And Digitise At Madison.

Has Omnicom India got its game right?
Mon, 09/19/2011 - 00:00,

In the face of stiff competition in the domain, the company has managed to pull big brands and talent, though it is far from reaching its threshold level.

Of Gandhi, Kamasutra & Social ads
Mon, 09/12/2011 - 00:00,

At the core of BBDO India’s ‘Shave Sutra’ - inspired by Vatsyayan’s treatise - and the agency’s most celebrated campaign, ‘Women Against Lazy Stubble’ - created at its ‘ashram’ office - lies its philosophy: the work, the work, the work…

When will it be advantage Aegis ?
Mon, 09/05/2011 - 00:00,

Barely out of the Carat crisis, Aegis Media is nowhere in the reckoning in terms of billings and size. But Ashish Bhasin, chairman India & CEO South East Asia, tells Srabana Lahiri that the clients are coming in and its services are definitely at the top.

Winners take it all
Mon, 08/29/2011 - 00:00,

Creativity, excellence and ingenuity were celebrated as the Industry picked its best media plans this year at the glittering Emvies 2011.

Small Sharks… Big Bites
Mon, 08/22/2011 - 00:00,

Independent small agencies - be they creative, media or digital – have suddenly come into their own. Armed with little more than Determination, stellar ideas and attitude, they are elbowing for Room at the top. Should network bigwigs take stock or is the pie Big enough for everyone?

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