IMPACT FEATURE

Believing in the seven pillars
Mon, 08/01/2011 - 00:00,

Earlier this year, when IPG’s CEO Michael Roth picked Matt Seiler to lead Mediabrands, a new roadmap was carved for the likes of UM, Initiative and various other marketing services companies from the group... Seiler’s vision manifested into seven pillars, which he believes will lead the company to a brighter future...

‘This is a very exciting time to be in India’
Mon, 07/25/2011 - 00:00,

Incredible growth, heavyweight global clients and an impressive show at the recently held Cannes Lions 2011 are only a few feathers in the cap of Omnicomowned media agency PHD, which has an eye on the Indian market, especially its digital segment.

Close – up
Mon, 07/18/2011 - 00:00,

Nitin Paranjpe, CEO and MD of the country’s largest FMCG major Hindustan Unilever Limited, is a bring-it-on man. On the sidelines of the exchange4media Conclave 2011 presented by Jagran

Does a new brand stand work media magic?
Mon, 07/11/2011 - 00:00,

Many media brands have chosen to re-package themselves over the last two years. Dipali Banka takes a close look at the new avatars and analyses their overall effect.

The man who links worlds
Mon, 07/04/2011 - 00:00,

“Forgive my aggression, but this view that creativity resides only in the so-called creative agencies, is obnoxious.”

Indian summer in France
Mon, 06/27/2011 - 00:00,

The number of entries was the highest ever. The number of wins has crept past last year’s disappointing total. Cannes lions has been a good showing for india, this year.

Rise of the ‘G’ FORCE
Mon, 06/20/2011 - 00:00,

When a passing reference is made of a company being large, mid-sized or small, it has largely got to do with the total workforce or employees that drive that organisation.

Splicing for a new era
Mon, 06/06/2011 - 00:00,

Broadcast biggies join hands in distribution with the aim of cleaning the system of ills such as under-declaration and piracy... but how well it will work, or if it will be effective at all, remains to be seen

The Piyush effect
Mon, 05/30/2011 - 00:00,

Long associated internationally with founder David Ogilvy and his particular standards of creative excellence, Ogilvy India has for the last couple of decades been practically synonymous with a very, very desi brand of brilliance – Piyush Pandey. 

All aboard the social bandwagon
Mon, 05/23/2011 - 00:00,

IMPACT takes a look at the current patterns of social media engagements undertaken by brands and draws out the key challenges and opportunities to be kept in mind while engaging the medium.

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