IMPACT FEATURE

OOH: HURT AND RECOVERING
Mon, 03/05/2012 - 00:00, - Comments

Uncertainty prevails in the out-of-home advertising sector as spends fluctuate, industry feels a correction is due. Rahul Dubey and Priyanka Nair analyse different projections about the industry and its growth prospects

SILENT CRUSADER
Mon, 02/27/2012 - 00:00, - Comments

Jagran Prakashan CEO Sanjay Gupta has been quietly expanding the group’s portfolio of profit-making newspapers, but his move to takeover NaiDunia shows a new aggression in Hindi heartland

A STAR IS REBORN
Mon, 02/20/2012 - 00:00, - Comments

In the last three years, STAR India has seen its revenue double and profit more than double. It now steps into the next level of growth with reinforced content, marketing, distribution and strategies to build social equity, finds Noor Fathima Warsia.

CRISIS CHEER: HOW 2G VERDICT UPS AD SPENDS
Mon, 02/13/2012 - 00:00, - Comments

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building and aggressive ads by telcos. Moreover, fresh 2G spectrum auctions after four months promises entry of new players and thus high brand-building advertising spends, find Srabana Lahiri and Rahul Dubey.

OF MOMENTUM & DIRECTION
Mon, 02/06/2012 - 00:00, - Comments

Top leadership reiterates that quality and pace of growth, not size, drive OMD India. Three key areas of focus for the agency now are Brand Science & Analytics, Branded Entertainment and Mobile,

AS ADS GO MOBILE
Mon, 01/30/2012 - 00:00, - Comments

Proliferation of smartphones, tablets and 3G technologies have made India the fastestgrowing nation in terms of mobile advertising in the APAC region. After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade, asks Rahul Dubey.

MAPPING YEAR 2012
Mon, 01/23/2012 - 00:00, - Comments

Don’t worry, be happy! That is the mantra we need to follow this year, because firstly, we’ll be able to think better with a relaxed mind and secondly, that is the only option we have in this digitally dominated ‘new-media’ age.

TURNAROUND TIME
Mon, 01/16/2012 - 00:00, - Comments

In the last one year, the Starcom MediaVest Group has averted an internal downturn of sorts and changed the way it was being seen and heard in India. From perceived growth stagnancy due to loss of big clients like P&G and the Future Group, lack of big wins and a slow market reducing clients’ spends, the agency has fought back in an attempt to reclaim its lost glory.

WHALE OF A DEAL
Mon, 01/09/2012 - 00:00, - Comments

RIL CMD Mukesh Ambani’s tie-up with Network18 has huge implications for the media business. RIL’s tech expertise coupled with high quality content from Network 18 on its soon-to-be introduced 4G tablets promise to make Ambani a formidable player on the media scene.

THE TIME STARTS NOW
Tue, 01/03/2012 - 00:00, - Comments

In India’s rapidly expanding television space, the Times Television Network could be called a new kid on the block. But it is definitely a smart kid that has managed to win over a substantial chunk of viewers in its channel categories, that too without a single soap.

Pages