Why have advertisers literally jumped on to the ‘brandwagon’ of Salman Khan’s Eid release, Sultan? Is it a safer proposition for brands to associate short-term with a Salman movie than have him as their brand ambassador in the long run?
As audio advertising gains momentum in the age of sonic branding, audio streaming apps, creative IVR options, digital radio stations, VOIP apps, et al, we analyse what’s in it for the brand
63rd Cannes Lions International Festival of Creativity turns into platform for affirmative action as adland’s ‘Big Six’ holding company CEOs come together to pledge support for UN’s Sustainable Development Goals; tech subverts reality & collaboration touches new levels in a rapidly transforming world.
Behind every good ad film is an even better ad film-maker whose unique story-telling is evident in the brilliance we see on screen. IMPACT meets 10 of the country’s top ad film-makers to explore the power of each one’s magic touch
High level of creativity. Low conversion rate of entries to wins. Missed jury slots... What’s right, what’s wrong and why adlanders should sit up and take notice before the Cannes Lions International Festival of Creativity 2016 begins
On May 23, our cover story sought to find out how the Broadcast Audience Research Council of India (BARC) has fared in one year of its existence. Now, leading marketers assess a year of ratings from BARC, and decode its pros and cons
An extract from the book ‘Nawabs, Nudes, Noodles’ by ad industry veteran Ambi Parameswaran, who looks at the evolution of advertising in India over the last 50 years. The book will be formally released on June 9 in Mumbai
Nandini Dias, CEO of Lodestar UM India, talks about crafting genuine strategy to enable brands to win in the marketplace, the ‘Better Science, Better Art and Better Outcomes’ philosophy, and focus areas to keep pace with the changing mediascape
A year since the Broadcast Audience Research Council of India released its first set of data measuring television audiences in the country, we take a close look at how the new system has fared so far
MEC’s Global CEO, Charles Courtier and CEO Asia, Peter Vogel talk about their India focus, expectations from T Gangadhar, MD, MEC South Asia, the recently launched Wavemaker platform and the agency’s philosophy of ‘Don’t Just Live, Thrive’