IMPACT FEATURE

VICTORY IN HIS NAME & VICTORY IN HIS GAME
Mon, 12/19/2016 - 17:09,

Vijay Shekhar Sharma, Founder & CEO, Paytm is IMPACT Person of the Year 2016 for being a disruptor and innovator in India’s digital ecosystem, a pioneer in financial technology and visionary entrepreneur

WHO WILL BE IMPACT PERSON OF THE YEAR 2016?
Mon, 12/12/2016 - 15:15,

As 2016 draws to a close, we take a look at the news-makers and game-changers in the Indian Media, Marketing & Advertising industry - the IMPACT Person of the Year 2016 nominees. Who among them will win the title this year?

DIGITAL, DIVERSE & DRIVEN
Mon, 12/05/2016 - 17:44,

On her first visit to India as Worldwide CEO of J. Walter Thompson Company, Tamara Ingram talks about the company’s recovery from the recent scandal, transition from a traditional creative shop to a digitally led one, high growth goals as well as expectations from India

TALENT, TALENT & TALENT...
Mon, 11/28/2016 - 13:41,

Mainardo de Nardis, CEO of OMD Worldwide, pegs finding and retaining the right people as the core target to help the agency achieve its 2020 ambition

FRENEMIES AMONG BRANDS
Mon, 11/21/2016 - 16:08,

If competing brands praise one another, does it send the right signal to consumers, or are they better off dissing the rival in their ads? Here’s our shot at finding out whether considerate or competitive advertising works better for a brand

TRUMP CARD
Mon, 11/14/2016 - 13:29,

How telecom players worldwide look to buy media companies to control both the pipe and content for future revenues

ARNEXIT!
Tue, 11/08/2016 - 12:14,

As news of ace anchor Arnab Goswami resigning from his role broke out, social media went into overdrive. To industry honchos, we sent out just one question... Impact Wants to Know! What was your first thought when you heard of Arnab Goswami’s resignation?

2016 NOT QUITE THE HIGH OF 2015
Wed, 11/02/2016 - 14:06,

This festive season is markedly less buoyant compared to 2015. Slowdown in growth in the first half of the year rubs off on brands, makes them cautious about putting in a lot of money on festive campaigns

LESSON 1: RETURN ON ENGAGEMENT
Mon, 10/24/2016 - 13:45,

Even as lack of measurement metrics impacts events & experiential industry, experts call for focus on Return on Engagement (RoE) more than Return on Investment (RoI) to attract brands and gain an advantage over traditional media

FROM STRENGTH TO STRENGTH
Mon, 10/17/2016 - 13:17,

Post its rebranding and demerger, SABGroup has listed two new entities and is betting big on its digital play. Vice-Chairman and MD Markand Adhikari is upbeat as the company gears up to launch a new GEC, Happii and consolidate its regional TV and film business

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