IMPACT FEATURE

AND NOW, ADVERTISERS RATE BARC!
Mon, 06/06/2016 - 17:42,

On May 23, our cover story sought to find out how the Broadcast Audience Research Council of India (BARC) has fared in one year of its existence. Now, leading marketers assess a year of ratings from BARC, and decode its pros and cons

NO SQUEEZE, NO WHEEZE, NO NAVEL PLEASE!
Mon, 06/06/2016 - 17:36,

An extract from the book ‘Nawabs, Nudes, Noodles’ by ad industry veteran Ambi Parameswaran, who looks at the evolution of advertising in India over the last 50 years. The book will be formally released on June 9 in Mumbai

STRATEGY FIRST
Mon, 05/30/2016 - 20:04,

Nandini Dias, CEO of Lodestar UM India, talks about crafting genuine strategy to enable brands to win in the marketplace, the ‘Better Science, Better Art and Better Outcomes’ philosophy, and focus areas to keep pace with the changing mediascape

ONE YEAR ON, HAS BARC DELIVERED ON EXPECTATIONS?
Mon, 05/23/2016 - 15:39,

A year since the Broadcast Audience Research Council of India released its first set of data measuring television audiences in the country, we take a close look at how the new system has fared so far

THRIVING, THE MEC WAY...
Mon, 05/16/2016 - 14:03,

MEC’s Global CEO, Charles Courtier and CEO Asia, Peter Vogel talk about their India focus, expectations from T Gangadhar, MD, MEC South Asia, the recently launched Wavemaker platform and the agency’s philosophy of ‘Don’t Just Live, Thrive’

‘WE’LL BRING BACK POSITIVITY IN NEWS’
Mon, 05/09/2016 - 16:03,

Avinash Kaul, CEO, IBN News Network & President of A+E Networks|TV18, says re-branding CNN-IBN as CNN-News18 has made it more consumer-centric. He bets big on the revamp of IBN7, and launch of FYI TV18, from the History TV18 stable

IPL 9: IS A GOOGLY ON THE CARDS?
Mon, 05/02/2016 - 17:34,

As brands buzz around the Indian Premier League, official broadcaster Sony’s revenues may shoot up to Rs 1,200 crore this season. 

OF NEWS & A NEW AVATAR
Mon, 04/25/2016 - 13:37,

After establishing the ABP News Network (ANN) brand in the competitive news genre post the 2012 re-branding exercise, Ashok Venkatramani, CEO, ANN, is determined to strengthen the digital offering and 

RESURRECTING ZIDD
Wed, 04/13/2016 - 13:04,

Girish Agarwal, Director, Dainik Bhaskar Group, talks about the Group’s unique philosophy and tying it to the business agenda as it drives social change

THE SCREEN QUEEN
Mon, 04/04/2016 - 15:38,

Ekta Kapoor, Joint Managing Director and Creative Director, Balaji Telefilms, tops IMPACT’s 50 Most Influential Women List in Media, Marketing and Advertising 2016 

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