IMPACT FEATURE

The IMPACT trends report 2016
Mon, 01/18/2016 - 13:48,

What will shape the Media, Advertising and Marketing industry in the year ahead

The battle lines are drawn…
Mon, 01/11/2016 - 12:43,

Post TRAI’s January 7 deadline for comments on Facebook’s Free Basics initiative, we decode the raging battle of ‘Save the Internet’ over ‘Save Free Basics’

Will star star really be a star?
Mon, 01/04/2016 - 16:52,

Mogae Group Chairman Sandeep Goyal bets big on interactive platform from Tango Media; says its sharp call-to-action route to brands will be to mobile what hashtag is to social media

Best of 2015
Mon, 12/28/2015 - 12:32,

A look at the advertising world in 2015 – both hits and misses – and our pick of the 10 best campaigns of the year

The Ace News-Maker
Mon, 12/21/2015 - 11:32,

Arnab Goswami, President-News & Editor-in-Chief, Times Now and ET Now, is IMPACT Person of the Year, 2015, for revolutionizing English TV news in India, setting the agenda for accountability in the system and taking Times Now to steady leadership

Is Instagram for your brand?
Mon, 12/14/2015 - 11:34,

Since Instagram opened up for business in India in September, allowing brands to advertise on it, its strength as a visual medium and offering of 30-second videos have made their mark

How will The Hindu fare in Mumbai?
Tue, 12/08/2015 - 13:03,

City’s newest English daily ‘does not compete for numbers, but aims to satisfy readers’ appetite for good quality content’. Is that good enough for advertisers and media planners?

#IPOY 2015; EVERY NOMINEE IS ALREADY A WINNER!
Mon, 11/30/2015 - 17:45,

Eight top industry professionals – all equally deserving – are in the race for IMPACT Person of the Year, 2015. Who will finally win the title on December 15?

Story of a resurrection
Mon, 11/23/2015 - 12:10,

Ashish Bhasin, Chairman & CEO South Asia of Dentsu Aegis Network, has not only turned around the fortunes of the agency that was in sad shape earlier, but set his heart on being No. 2 in India by 2017

Can N P Singh Revive Sony?
Mon, 11/16/2015 - 13:13,

That’s a question on the minds of quite a few in the media industry. NP Singh, CEO of Multi Screen Media, talks about his strategy to revamp Sony Entertainment Television, and why he is betting on the factual entertainment space and sports

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