IMPACT FEATURE

The role of an orchestrator
Mon, 02/29/2016 - 13:39,

Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give brand Colgate an advantage

Mumbai rides on euphoria
Mon, 02/22/2016 - 11:01,

‘Make in India’ Week binds big businesses, investors, industries and citizens in wave of optimism; show of strength attracts Rs 15.2 lakh crore in investment commitments, but how much of it will convert to actual business?

It's boom time for Media
Mon, 02/15/2016 - 13:46,

Ad market set to grow by 16.8%, cross Rs 50,000 crore mark in 2016, says the Pitch Madison Advertising Report 2016

AD(Ding) value to brands
Mon, 02/08/2016 - 11:29,

How exactly is an ad judged for its effectiveness? Read what leading marketers have to say

We need a couple of acquisitions: Rohit Ohri
Mon, 02/08/2016 - 11:13,

Group Chairman and CEO of FCB Ulka plans to debunk ‘old school’ myth around the agency, build on its culture and accelerate pace of change by adding digital assets

Story of a Turn-Around
Mon, 02/01/2016 - 11:22,

Media veteran Pradeep Guha, Managing Director of 9X Media, on reviving the fortunes of a company on the brink of closure and making it a leader in its genre

What’s missing in the mentoring scenario?
Mon, 01/25/2016 - 12:14,

Young achievers on IMPACT’s Top 30 Under 30 list put forth their views on what should change in the way seniors deal with juniors in the industry

The IMPACT trends report 2016
Mon, 01/18/2016 - 13:48,

What will shape the Media, Advertising and Marketing industry in the year ahead

The battle lines are drawn…
Mon, 01/11/2016 - 12:43,

Post TRAI’s January 7 deadline for comments on Facebook’s Free Basics initiative, we decode the raging battle of ‘Save the Internet’ over ‘Save Free Basics’

Will star star really be a star?
Mon, 01/04/2016 - 16:52,

Mogae Group Chairman Sandeep Goyal bets big on interactive platform from Tango Media; says its sharp call-to-action route to brands will be to mobile what hashtag is to social media

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