Sir Martin Sorrell, CEO of WPP Plc, on entrepreneurship, life lessons and more...
The Justice League of creative agency start-ups is here, each of them with avowedly niche offerings… How will they stack up in the days to come?
With addition of more frequencies post e-auctions, Radio networks cover new geographies in India, open up additional bandwidth
After a rosy H1 powered by increase in TV ad spends, the outlook for H2 is even better. But which medium will attract the advertiser’s money?
Apps drive the e-commerce economy, but is it wise to completely ditch the website? While the likes of Myntra, Faasos and Ola have boldly gone app-only, brands such as Amazon, Snapdeal and Quikr remain rooted to the desktop
As BARC and TAM combine forces to form a meter management company, we analyse the reasons for the two television measurement bodies to come together
Local and vernacular Print reach out to newly literate audiences in untapped areas of India; their dimensions and value cannot be discounted
Raj Nayak, CEO, Colors, talks about the future of content in the digital era and how 4G connectivity will change content creation and consumption in the coming years
Mobile has a long way to go before claiming the same viewership numbers as TV in India, but it’s the intersection of the two mediums that will epitomize the future of content going forward