IMPACT FEATURE

SHE WALKS THE TALK
Mon, 03/28/2016 - 13:04,

Lindsay Pattison, CEO, Maxus Worldwide, is a strong advocate of gender equality, and has grown the WPP-owned agency’s profit by sevenfold in just over four years in the UK

BATTLING BABA RAMDEV
Mon, 03/21/2016 - 16:04,

As Patanjali products storm the market, what are FMCG giants doing to meet the onslaught?

The Case For Indian Food & Fmcg Companies
Mon, 03/14/2016 - 13:22,

Top brass of Indian FMCG majors speak out on competing with and staying ahead of foreign multinationals at a Future Group-organized forum in Mumbai

Can Chauhan Recreate The Cola Magic?
Mon, 03/14/2016 - 12:49,

He rose like a Phoenix despite selling his well-entrenched range of carbonated beverages in India to Coca-Cola in 1993

The future is about the socialization of ideas
Mon, 03/07/2016 - 13:43,

Saurabh Varma, CEO, South Asia of Leo Burnett, talks about the need to scale up operations, the ‘Apollo 11’ unit of young problem-solvers, fighting status quo

Colgate & Red Fuse: It is an exceptional partnership at all levels
Mon, 02/29/2016 - 14:39,

As Shubha George assumes her new role at Red Fuse, she realizes how critical it is for a leader in her position to retain relationships with the different agencies

The role of an orchestrator
Mon, 02/29/2016 - 13:39,

Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give brand Colgate an advantage

Mumbai rides on euphoria
Mon, 02/22/2016 - 11:01,

‘Make in India’ Week binds big businesses, investors, industries and citizens in wave of optimism; show of strength attracts Rs 15.2 lakh crore in investment commitments, but how much of it will convert to actual business?

It's boom time for Media
Mon, 02/15/2016 - 13:46,

Ad market set to grow by 16.8%, cross Rs 50,000 crore mark in 2016, says the Pitch Madison Advertising Report 2016

AD(Ding) value to brands
Mon, 02/08/2016 - 11:29,

How exactly is an ad judged for its effectiveness? Read what leading marketers have to say

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