IMPACT FEATURE

Best of 2015
Mon, 12/28/2015 - 12:32,

A look at the advertising world in 2015 – both hits and misses – and our pick of the 10 best campaigns of the year

The Ace News-Maker
Mon, 12/21/2015 - 11:32,

Arnab Goswami, President-News & Editor-in-Chief, Times Now and ET Now, is IMPACT Person of the Year, 2015, for revolutionizing English TV news in India, setting the agenda for accountability in the system and taking Times Now to steady leadership

Is Instagram for your brand?
Mon, 12/14/2015 - 11:34,

Since Instagram opened up for business in India in September, allowing brands to advertise on it, its strength as a visual medium and offering of 30-second videos have made their mark

How will The Hindu fare in Mumbai?
Tue, 12/08/2015 - 13:03,

City’s newest English daily ‘does not compete for numbers, but aims to satisfy readers’ appetite for good quality content’. Is that good enough for advertisers and media planners?

#IPOY 2015; EVERY NOMINEE IS ALREADY A WINNER!
Mon, 11/30/2015 - 17:45,

Eight top industry professionals – all equally deserving – are in the race for IMPACT Person of the Year, 2015. Who will finally win the title on December 15?

Story of a resurrection
Mon, 11/23/2015 - 12:10,

Ashish Bhasin, Chairman & CEO South Asia of Dentsu Aegis Network, has not only turned around the fortunes of the agency that was in sad shape earlier, but set his heart on being No. 2 in India by 2017

Can N P Singh Revive Sony?
Mon, 11/16/2015 - 13:13,

That’s a question on the minds of quite a few in the media industry. NP Singh, CEO of Multi Screen Media, talks about his strategy to revamp Sony Entertainment Television, and why he is betting on the factual entertainment space and sports

It’s a different brand game
Mon, 11/09/2015 - 12:23,

With Diwali at our doorstep, shopping has reached a fever pitch this week. We find out how marketers are dealing with the radical shift in consumption and purchase patterns in the age of e-commerce

Madison Next
Mon, 11/02/2015 - 12:25,

Sam Balsara, Chairman of Madison World and Vikram Sakhuja, Partner and Group CEO of its Media &  OOH divisions, begin their innings; unveil new positioning to get the agency future-ready

Influencer Marketing: The new word-of mouth
Mon, 10/26/2015 - 12:31,

Savvy marketers eagerly embrace ‘Internet influencers’ and ‘affiliate networks’; sector set to attract sizeable quantum of digital spends

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