With Diwali at our doorstep, shopping has reached a fever pitch this week. We find out how marketers are dealing with the radical shift in consumption and purchase patterns in the age of e-commerce
Sam Balsara, Chairman of Madison World and Vikram Sakhuja, Partner and Group CEO of its Media & OOH divisions, begin their innings; unveil new positioning to get the agency future-ready
Savvy marketers eagerly embrace ‘Internet influencers’ and ‘affiliate networks’; sector set to attract sizeable quantum of digital spends
An exclusive excerpt from ad guru Piyush Pandey’s memoir ‘Pandeymonium’, in which he tells extraordinary stories from his childhood, the advertising world and work with leading brands
Sir Martin Sorrell, CEO of WPP Plc, on entrepreneurship, life lessons and more...
The Justice League of creative agency start-ups is here, each of them with avowedly niche offerings… How will they stack up in the days to come?
With addition of more frequencies post e-auctions, Radio networks cover new geographies in India, open up additional bandwidth
After a rosy H1 powered by increase in TV ad spends, the outlook for H2 is even better. But which medium will attract the advertiser’s money?
Apps drive the e-commerce economy, but is it wise to completely ditch the website? While the likes of Myntra, Faasos and Ola have boldly gone app-only, brands such as Amazon, Snapdeal and Quikr remain rooted to the desktop