IMPACT FEATURE

‘You are only limited by your own ambition’
Mon, 10/12/2015 - 13:21,

Sir Martin Sorrell, CEO of WPP Plc, on entrepreneurship, life lessons and more...

The Start-Up League
Mon, 10/05/2015 - 11:53,

The Justice League of creative agency start-ups is here, each of them with avowedly niche offerings… How will they stack up in the days to come?

FM Phase III auctions: What advertisers stand to gain...
Mon, 09/28/2015 - 11:35,

With addition of more frequencies post e-auctions, Radio networks cover new geographies in India, open up additional bandwidth

Where’s The Marketer Looking?
Mon, 09/21/2015 - 13:20,

After a rosy H1 powered by increase in TV ad spends, the outlook for H2 is even better. But which medium will attract the advertiser’s money?

What’s ‘APP-ENING’?
Mon, 09/14/2015 - 11:59,

Apps drive the e-commerce economy, but is it wise to completely ditch the website? While the likes of Myntra, Faasos and Ola have boldly gone app-only, brands such as Amazon, Snapdeal and Quikr remain rooted to the desktop

Why TAM Joined BARC
Mon, 09/07/2015 - 14:21,

As BARC and TAM combine forces to form a meter management company, we analyse the reasons for the two television measurement bodies to come together

Why Print Prevails
Mon, 08/31/2015 - 12:01,

Local and vernacular Print reach out to newly literate audiences in untapped areas of India; their dimensions and value cannot be discounted 

Content must be at the core of every digital strategy for viewer engagement: RAJ NAYAK
Mon, 08/24/2015 - 11:54,

Raj Nayak, CEO, Colors, talks about the future of content in the digital era and how 4G connectivity  will change content creation and consumption in the coming years

Mobile: The Runner-UP, For Now…
Mon, 08/24/2015 - 11:52,

Mobile has a long way to go before claiming the same viewership numbers as TV in India, but it’s the intersection of the two mediums that will epitomize the future of content going forward

Why Star is rising
Mon, 08/17/2015 - 12:07,

And how CEO Uday Shankar plans the ascent to continue

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