IMPACT FEATURE

It’s a different brand game
Mon, 11/09/2015 - 12:23,

With Diwali at our doorstep, shopping has reached a fever pitch this week. We find out how marketers are dealing with the radical shift in consumption and purchase patterns in the age of e-commerce

Madison Next
Mon, 11/02/2015 - 12:25,

Sam Balsara, Chairman of Madison World and Vikram Sakhuja, Partner and Group CEO of its Media &  OOH divisions, begin their innings; unveil new positioning to get the agency future-ready

Influencer Marketing: The new word-of mouth
Mon, 10/26/2015 - 12:31,

Savvy marketers eagerly embrace ‘Internet influencers’ and ‘affiliate networks’; sector set to attract sizeable quantum of digital spends

‘A captain is only as good as the team’
Mon, 10/19/2015 - 12:27,

An exclusive excerpt from ad guru Piyush Pandey’s memoir ‘Pandeymonium’, in which he tells extraordinary stories from his childhood, the advertising world and work with leading brands

‘You are only limited by your own ambition’
Mon, 10/12/2015 - 13:21,

Sir Martin Sorrell, CEO of WPP Plc, on entrepreneurship, life lessons and more...

The Start-Up League
Mon, 10/05/2015 - 11:53,

The Justice League of creative agency start-ups is here, each of them with avowedly niche offerings… How will they stack up in the days to come?

FM Phase III auctions: What advertisers stand to gain...
Mon, 09/28/2015 - 11:35,

With addition of more frequencies post e-auctions, Radio networks cover new geographies in India, open up additional bandwidth

Where’s The Marketer Looking?
Mon, 09/21/2015 - 13:20,

After a rosy H1 powered by increase in TV ad spends, the outlook for H2 is even better. But which medium will attract the advertiser’s money?

What’s ‘APP-ENING’?
Mon, 09/14/2015 - 11:59,

Apps drive the e-commerce economy, but is it wise to completely ditch the website? While the likes of Myntra, Faasos and Ola have boldly gone app-only, brands such as Amazon, Snapdeal and Quikr remain rooted to the desktop

Why TAM Joined BARC
Mon, 09/07/2015 - 14:21,

As BARC and TAM combine forces to form a meter management company, we analyse the reasons for the two television measurement bodies to come together

Pages