Sakhuja adds, "We work very hard in delivering value to our clients and we hope that this kind of recognition makes the point! We knew we had done well but we were up against some good work and winning these awards in the end is thrilling. We are looking forward to next year's battle already. Emvies 2005 turned into a battle of media innovations. Every Gold winner received 10 points and a Silver winner got 5 points. MindShare's wins gave it a cool 70 points, followed by Lodestar Media and Ogilvy & Mather at 30 each with Lodestar getting two Golds and two Silvers and O&M bagging three Golds. Details of the award winning entries, where they were shared with Impact, are reproduced in this issue. Shashi Sinha, President of last year's 'agency of the year', Lodestar Media, continues to be a pleased man, "Lodestar is a modest sized agency and in the work that we
have done, we have performed splendidly. This recognition shows that. Emvies is very important for us and we are happy." With its creative dominance, O&M doing well in a media award is another interesting detail of this edition. Even though he wasn't there at the event, John Goodman CEO, India & South Asia, O&M is cheerful too, saying, "Media is a creative business for us, and therefore we will continue to support these awards as part of our focus on big creative ideas. I hope we continue to be as successful as we are this year!" More...