Praful Patel, Minister for Civil Aviation, and politician-activistactress Shabana Azmi did the honours. Post the presentation,Euphoria, unfortunately, played to an almost empty ballroom — the bar was elsewhere, and that’s where the attendees were. And the winners were What is it that makes a brand popular and what are the parameters that influence the consumers to make an informed choice? What brand attributes make for continued brand loyalty? Is it about product quality or imagery or a mix of both? These are only some of the questions that brand managers have been grappling with for years. And with the results of this survey, marketers can hope to get some
answers.With the explosion of choices available today, it is the humble consumer, who is the king of all he surveys. The millions of rupees spent on brand building are after all targeted at him. And in the end, it is the consumer alone, who decides which brand stays in the marketplace. The results are out and so is the
soul searching. The brands that made it can take some time out to rest on their laurels; the ones that didn’t can start reworking their brand mantras.In fact, while delivering the keynote address,
Civil Aviation Minister Patel said, “The Indian consumer is driving the economic growth today. The demographic profile of people is
changing as the purchasing power is increasing. Today, the consumer is the king driving the business and this is a great platform to recognise and honour that consumer.”While talking to the Impact team, Haresh Chawla, CEO, CNBC-TV 18 India, explains that the implications of a survey conducted on such a scale, “India is becoming a buyer’s market where a multitude of brands give the customer the power to choose. Brand building and sustenance is even more vital, today given the current competitive market scenario. Through this study, India’s first dedicated consumer channel Awaaz stands by its proposition of being the ‘Voice of the Indian Consumer’. We would like to demystify the attributes that make a brand popular. The survey will inform consumers on the most preferred brand while at the same time make the advertisers and manufacturers aware of the
parameters on which a particular brand is preferred by consumer over other brands.” More...