INTERVIEWS

RAJ TV: IN REVAMP MODE
Mon, 09/18/2017 - 12:46,

Raj TV, the Tamil GEC, is in revamp mode. M Regunathan, Director, Raj Television Network is betting on innovations and new content to draw in viewers in the very competitive Tamil Nadu market

HOW HAVAS LIFE SORENTO WILL LEVERAGE GLOBAL & LOCAL SKILLS
Mon, 08/28/2017 - 12:01,

With its recent acquisition of India-based healthcare communication agency Sorento, Havas Health & You aims to increase its footprint in the fast-growing Indian health and wellness market, says Charles Houdoux, CEO, Havas Health & You, APAC

WE ARE NO. 1 NOW IN PUNE: RISHI DARDA
Mon, 08/21/2017 - 13:26,

Rishi Darda, Editorial Director & Joint Managing Director of the Lokmat Group, stakes claim to top readership for Lokmat among Marathi dailies in the Pune market. He also says that the company’s goal is to generate 35% of its revenues from non-Print businesses in the next three years

‘I could have written only about my own ads, but that would have been selfish’
Mon, 08/14/2017 - 11:41,

KV Sridhar aka Pops talks to IMPACT about his book ’30 Second Thrillers’ that will give readers a peek into the behind-the-scenes action of some of the most iconic Indian ads over the last 40 years.

THE BIG 4 FOR TWITTER IN INDIA
Mon, 07/31/2017 - 13:00,

Maya Hari, MD, Asia Pacific, Twitter shares how brands are banking on innovations to drive more engagement with consumers as well as four focus areas to drive ad revenues in India – the Government, Automotive, Mobile & Tech and Consumer Packaged Goods

It’s not a succession plan, but a success plan: Piyush Pandey
Mon, 07/24/2017 - 12:23,

Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India talks about the agency’s recent reshuffling in its creative leadership and how the change does not mean that he is planning to retire anytime soon

‘The Print medium has to re-establish its relevance’
Mon, 07/24/2017 - 11:55,

Sanjeev Bhargava, Director, Brand for Times of India and Mirror, considers it his mission to drive greater English readership and believes the brand must continue empowering young people through youth-centric properties

MOVING BEYOND RADIO SELLING
Mon, 07/17/2017 - 11:56,

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself just as Radio but rather offer clients a 360-degree package.

Bullish about non-scripted space, regional and branded content
Mon, 07/10/2017 - 12:25,

In its over decade long journey in India, Endemol Shine India has evolved from being a TV production house to content hub and Deepak Dhar, MD and CEO, Endemol Shine India says that the company’s strategy is to be the content provider for all the platforms; and amplify its impact properties across languages.

REWARDED VIDEO ADS HAVE CHANGED MOBILE GAMING
Mon, 07/10/2017 - 12:12,

With a growth rate of over 40% quarter on quarter, Pokkt has not just expanded its reach globally, but managed to evolve successfully by making the right moves at the right time. Rohit Sharma, CEO & Founder, Pokkt recounts the journey of the company’s growth story as a video and in-gaming ad platform

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