‘With big data, demographic definitions are losing relevance’
Mon, 10/27/2014 - 11:24,

Mindshare APAC made a clean sweep at the Smarties APAC 2014, bagging Agency of the Year among other awards. The agency has also been in the news for its partnership with big data company Crayon Data

‘Print builds awareness & educates consumers’
Mon, 10/27/2014 - 11:17,

Vodafone has always been known for its innovative marketing and Ronita Mitra, Senior Vice President, Brand and Consumer Insights, Vodafone India says that with every telecom circle having its own set of business priorities according to the local market

‘Middle India Focus is Key for Titan’
Mon, 10/20/2014 - 11:32,

HG Raghunath, CEO, Watches & Accessories and Ronnie Talati, Senior VP and CMO, Watches & Accessories, Titan Company Limited, talk about their marketing plans in North India during this festive season and their ever increasing presence in Tier II and Tier III (middle India) cities

The Magic of a Missed Call
Mon, 10/13/2014 - 11:28,

Expecting a call in return for a missed call is a cultural trend unique to India, one that was effectively recognized by VivaConnect during this year’s Lok Sabha elections

‘Virality is a mixture of art and science’
Mon, 10/06/2014 - 11:06,
BuzzFeed, launched in 2006 and headquartered in New York, was ranked the fastest growing web property after it tripled its multiplatform audience in USA alone
to 71.3 million visitors 
‘Print allows us to assess tangible returns’
Mon, 09/29/2014 - 11:48,

YS Guleria, Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd(HMSI) says that the company is focussed on upping its game in Tier II and Tier III towns 

‘In areas without electricity, Print comes into play’
Mon, 09/22/2014 - 11:29,

Sunil Kataria, Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited, talks about the company’s marketing efforts and recent innovations, what is does to penetrate Tier II and Tier III markets, and use of regional and local Print media

‘Print Gives us Immediacy in Communication’
Mon, 09/08/2014 - 11:11,

One of India’s largest retail chains, the Future Group grabbed headlines earlier this year with news of earmarking a marketing budget of Rs 250 crore

How Fun Cinema Makes Print Work In Its Favour
Mon, 09/01/2014 - 11:07,

Fun Cinema, the cinema exhibition arm of Essel Group, has a pan India footprint covering 81 screens across 19 cities. The cinema chain has 10% market-share and plans to add three more properties soon, saying it is “cautiously optimistic” when it comes to expansion

Training students to realize their dreams
Mon, 08/18/2014 - 10:57,

Twenty-six years and 101 centres old, Aakash Educational Services has been successful in building a brand, fulfilling career aspirations of thousands of students looking to enter the medical and engineering professions