INTERVIEWS

Monte Carlo’s ‘Premium Mass Brand’ Advantage
Mon, 07/21/2014 - 11:47,

With a network of over 200 stores and 1,500 retailers spread across the country, Monte Carlo, a home-grown brand from the house of Oswal Woollen Mills, has become firmly entrenched in the Indian market

Liberty: A Hit With the Masses
Mon, 07/07/2014 - 12:19,

Established in 1954, Liberty marries comfort with style, making it appealing to the middle class Indian. As it continues to be a favourite in Tier II markets, Anupam Bansal, Director – Retail, Liberty Group talks about the brand’s strategy and positioning in these markets

How Whirlpool taps consumers
Mon, 06/30/2014 - 11:12,

Whirlpool India is targeting leadership in entry level single door refrigerators by March 2015, backed by marketing spends amounting to Rs 75 crore. But how is the brand reaching out with its message in various parts of the country? 

How Amul became an Indian family brand
Mon, 06/23/2014 - 12:19,

Amul has emerged as the No.1 dairy brand in India, having an annual sales turnover of Rs 18,150 crore. Its strategy of growth is driven by expansion, innovation and correct positioning

Honda’s head and heart approach works wonders
Sun, 06/08/2014 - 20:34,

Jnaneshwar Sen, Senior VP, Marketing and Sales, Honda Cars India says newspapers are very effective when it comes to giving factual information to customers, while television commercials build up the emotional connect

Going the FIFA way
Sun, 06/08/2014 - 20:32,

In a country that worships cricket, Rohit Gupta, President, Multi Screen Media, talks about making FIFA as huge a success in India as the Indian Premier League and the channel’s focus on sports, a genre which contributes around 30% to the channel’s ad-sales revenues

How HP uses its versatility to advantage
Tue, 06/03/2014 - 12:11,

Lloyd Mathias, Head Marketing, PPS, HP India tells us how the tech major uses Print to target Tier II and II markets, deliver market specific messages and generate leads for local partners to help grow their businesses, in North India and other markets

‘We want to hear the voices of young creative India on aid’
Mon, 05/26/2014 - 12:17,

Caroline Diehl, Chief Executive, Media Trust, talks about The Global360 Challenge - a film-making contest for young Indians that seeks to show how society, technology and aid are transforming Indian lives for the better

Kent’s Journey: Pure & Simple
Mon, 05/12/2014 - 11:25,

Mahesh Gupta, Chairman of Kent RO Systems tells us why a major part of its advertising and marketing budget is spent on Print media, covering vernacular dailies and prominent newspapers in campaigns especially in North India

Driving Tata Motors into the heart of India
Mon, 05/05/2014 - 11:05,

UT Ramprasad, Head of Marketing Communications, Commercial Vehicles Division, Tata Motors says the company’s extensive lineup of variants of commercial vehicles has penetrated into the Indian heartland 

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