Atindriya Bose, Country Head, PlayStation India, divulges PS’s fuss-free marketing gameplan for Indian gamers, and what one can expect from the much-anticipated PS4, which launches in India this week.
Focus on the local pulse of small towns, content and real-time breaking news has helped Dainik Bhaskar’s online news portals notch up impressive numbers says, Gyan Gupta, COO, Dainik Bhaskar Digital Division.
Kirthiga Reddy, Head-Facebook India, talks about how the social networking platform is today's efficient mass media, and also shares her learning experiences from setting up the India operations.
Ravi Deshpande introspects his reason for starting a new agency Whyness (and the story behind that name), and how it’ll change the way brands connect with consumers.
Supriyo Sinha, Vice President - Bengali Dailies Anandabazar Patrika and Ebela, talks about the challenges of the print industry right now and whether an online model will work for all Indian dailies.
The ISA is hosting India’s first ever Global CEO Conference titled ‘Navigating a VUCA World. Key ISA members Bharat Patel and Paulomi Dhawan talk about the importance of organizing an event at such a grand scale and how one should make the most out of it.
Rana Barua, COO, Contract Advertising, speaks exclusively to IMPACT about bringing back stability to the agency after senior exits, reassuring the agency’s clients and focusing on developing its digital arm.
Hemant Bakshi of Unilever and the new ISA Chairman shares the relevance of organizing a global CEO conference titled 'Navigating a VUCA World’ and how companies, like his, can cope with the current bleak market sentiment.
Gautam Dutta, COO, PVR Cinemas, reveals the concrete steps taken by the brand to promote in-cinema advertising to brands and develop its untapped potential.
Vinod Mehta, Editorial Chairman of the Outlook Group, has just republished his 1972 biography of Meena Kumari, India’s greatest screen tragedienne. He talks to Srabana Lahiri about the book’s relevance today, the state of affairs at Outlook and beginning to write on his laptop