INTERVIEWS

OF MAGAZINES, WITH A SURROUND EFFECT
Mon, 07/11/2016 - 20:00,

Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profi tability in a scenario where magazines have shown de-growth overall

THE UNMETRO ROUTE TO Rs 100 CRORE
Mon, 07/11/2016 - 13:51,

Harrish Bhatia, CEO, MY FM talks on how the station clocked revenues over Rs 100 crore for FY 2015-16, the brand’s operational strategy and why media planners should understand that radio is a price game

‘THERE IS NO OTHER THING AT PLAY IN CANNES THAN THE IDEA’
Mon, 06/20/2016 - 17:50,

Judging Direct Marketing- a category which he claims is still not perfectly understood by most agencies in India, Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies should have considered before sending their entries to Cannes.

LEVERAGING THE MOBILE KONNECT
Mon, 06/06/2016 - 17:24,

Mandeep Singh, MD, India of Brandtone India Services LLP tells us about mobile marketing making the move from tactical to strategic campaigns and why marketers should test it on a pilot basis with firm KPIs

‘LOGIC & TECH MUST BE MARRIED WITH GREAT IDEAS’
Mon, 06/06/2016 - 17:19,

Ravi Deshpande, Chairman and CCO, Whyness will judge the Cyber Lions at the Cannes Lions International Festival of Creativity 2016. He talks about the category and what India needs to do to get the Cyber Lions roaring

KEEPING THE BRAND PROMISE
Mon, 06/06/2016 - 17:09,

Continuing our series of interviews with media marketers, this week we talk to Aditya Tandon, Head – Brand Marketing, CNN-News18 & IBN7, who says it is critical for a brand promise to be completely in sync with product delivery

‘OUR BENCHMARK HAS TO BE THE BEST GLOBAL WORK’
Mon, 05/30/2016 - 19:54,

Saurabh Varma, CEO, Leo Burnett, South Asia, is judging the Creative Effectiveness Lions at Cannes this year. He talks about the tough job of figuring out a campaign’s real impact, India’s prospects, and the need to match up to global standards

UNDERSTANDING COMMUNITAINMENT
Mon, 05/30/2016 - 19:50,

Prof. Stuart Cunningham of the Queensland University of Technology and Prof. David Craig of the University of Southern California explain the freshly minted term ‘Communitainment’ as they look to map the new screen ecology of social media entertainment

SENSE OVER SENSATIONALISM
Mon, 05/30/2016 - 19:47,

As part of our special series of interviews with media marketers, this week we profile Sathya Sriram, Head of Marketing & Strategy of The Hindu Group, who tells us why it is critical for all marketers to incorporate data analytics into their day-to-day activities

NO LONGER CHILD’S PLAY
Mon, 05/23/2016 - 15:21,

Nick, Sonic, Nick Jr/Teen Nick and Nick HD – channels that make up the Kids Cluster of Viacom18 - have seen ad sales revenue grow by 40% in the last year. An interview with Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18

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