Harindra Singh, Chairman and Managing Director of Percept Limited, talks about the 10th edition of Sunburn held recently in Pune, taking new IPs to the international scene, and the organization’s journey from being an entertainment company to a live media asset
DNA refreshed its content and donned a new masthead as it launched an edition in New Delhi on Dussehra day. Shreyasi Goenka, Content Advisor - DNA, talks to about the challenge of keeping the Print medium relevant to a young audience
Nestle’s Maggi is back to the No. 1 position in the instant noodles category a year after resuming sales post an unfortunate controversy. Suresh Narayanan, Chairman and MD, Nestle India Ltd tells us how the brand bounced back.
Ananya Birla, Founder & CEO, CuroCarte, talks to Impact about her new venture, business, life and challenges
Value360 Communications has grown with the start-up boom. Kunal Kishore, Founder-Director, Value360 Communications, tells us how it became the go-to PR agency for start-ups
Nakul Chopra, CEO - South Asia, Publicis Communications India, the newly elected president of the Advertising Agencies Association of India (AAAI), talks about his focus areas and what can be improved at AAAI
As consumer behaviour keeps changing, the FMCG sector needs to be constantly on its toes. Josep Monserrat, CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, IMRB Kantar Worldpanel, India, talk about major trends in consumer behaviour and decision-making
Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profi tability in a scenario where magazines have shown de-growth overall
Harrish Bhatia, CEO, MY FM talks on how the station clocked revenues over Rs 100 crore for FY 2015-16, the brand’s operational strategy and why media planners should understand that radio is a price game
Judging Direct Marketing- a category which he claims is still not perfectly understood by most agencies in India, Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies should have considered before sending their entries to Cannes.