INTERVIEWS

Training students to realize their dreams
Mon, 08/18/2014 - 10:57,

Twenty-six years and 101 centres old, Aakash Educational Services has been successful in building a brand, fulfilling career aspirations of thousands of students looking to enter the medical and engineering professions

Big Bazaar bets big on local tastes
Mon, 08/11/2014 - 10:19,

Future Group-owned Big Bazaar has become one of India’s largest retailers in the past 13 years. Its footprint across India includes 300 stores which the retailer wants to increase to 500 stores by the end of 2014

‘Our strategy is to focus on delighting our clients’
Mon, 08/11/2014 - 10:15,

Paresh Chaudhry, CEO of Madison PR, believes in being a brand manager for the agency’s clients, as well as a 24-hour communication partner. Chaudhry, who had earlier stints with Reliance Industries and Unilever South Asia, talks to IMPACT about the fundamentals of effective communication

Microsoft Empowers Hindi-Speaking Market Through Technology
Mon, 08/04/2014 - 11:10,

Innovations in technology can help solve many challenges and Microsoft is aiming to do just that with the use of local language technology in India

Monte Carlo’s ‘Premium Mass Brand’ Advantage
Mon, 07/21/2014 - 11:47,

With a network of over 200 stores and 1,500 retailers spread across the country, Monte Carlo, a home-grown brand from the house of Oswal Woollen Mills, has become firmly entrenched in the Indian market

Liberty: A Hit With the Masses
Mon, 07/07/2014 - 12:19,

Established in 1954, Liberty marries comfort with style, making it appealing to the middle class Indian. As it continues to be a favourite in Tier II markets, Anupam Bansal, Director – Retail, Liberty Group talks about the brand’s strategy and positioning in these markets

How Whirlpool taps consumers
Mon, 06/30/2014 - 11:12,

Whirlpool India is targeting leadership in entry level single door refrigerators by March 2015, backed by marketing spends amounting to Rs 75 crore. But how is the brand reaching out with its message in various parts of the country? 

How Amul became an Indian family brand
Mon, 06/23/2014 - 12:19,

Amul has emerged as the No.1 dairy brand in India, having an annual sales turnover of Rs 18,150 crore. Its strategy of growth is driven by expansion, innovation and correct positioning

Honda’s head and heart approach works wonders
Sun, 06/08/2014 - 20:34,

Jnaneshwar Sen, Senior VP, Marketing and Sales, Honda Cars India says newspapers are very effective when it comes to giving factual information to customers, while television commercials build up the emotional connect

Going the FIFA way
Sun, 06/08/2014 - 20:32,

In a country that worships cricket, Rohit Gupta, President, Multi Screen Media, talks about making FIFA as huge a success in India as the Indian Premier League and the channel’s focus on sports, a genre which contributes around 30% to the channel’s ad-sales revenues

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