INTERVIEWS

THE START-UP SPECIALISTS
Mon, 08/29/2016 - 14:13,

Value360 Communications has grown with the start-up boom. Kunal Kishore, Founder-Director, Value360 Communications, tells us how it became the go-to PR agency for start-ups

‘WE NEED BETTER COMMUNICATION ABOUT ACTIVITIES AT THE AAAI’
Tue, 08/16/2016 - 13:51,

Nakul Chopra, CEO - South Asia, Publicis Communications India, the newly elected president of the Advertising Agencies Association of India (AAAI), talks about his focus areas and what can be improved at AAAI

‘BRANDS ALWAYS NEED TO BUILD NEW BUYERS’
Mon, 08/08/2016 - 15:37,

As consumer behaviour keeps changing, the FMCG sector needs to be constantly on its toes. Josep Monserrat, CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, IMRB Kantar Worldpanel, India, talk about major trends in consumer behaviour and decision-making

OF MAGAZINES, WITH A SURROUND EFFECT
Mon, 07/11/2016 - 20:00,

Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profi tability in a scenario where magazines have shown de-growth overall

THE UNMETRO ROUTE TO Rs 100 CRORE
Mon, 07/11/2016 - 13:51,

Harrish Bhatia, CEO, MY FM talks on how the station clocked revenues over Rs 100 crore for FY 2015-16, the brand’s operational strategy and why media planners should understand that radio is a price game

‘THERE IS NO OTHER THING AT PLAY IN CANNES THAN THE IDEA’
Mon, 06/20/2016 - 17:50,

Judging Direct Marketing- a category which he claims is still not perfectly understood by most agencies in India, Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies should have considered before sending their entries to Cannes.

LEVERAGING THE MOBILE KONNECT
Mon, 06/06/2016 - 17:24,

Mandeep Singh, MD, India of Brandtone India Services LLP tells us about mobile marketing making the move from tactical to strategic campaigns and why marketers should test it on a pilot basis with firm KPIs

‘LOGIC & TECH MUST BE MARRIED WITH GREAT IDEAS’
Mon, 06/06/2016 - 17:19,

Ravi Deshpande, Chairman and CCO, Whyness will judge the Cyber Lions at the Cannes Lions International Festival of Creativity 2016. He talks about the category and what India needs to do to get the Cyber Lions roaring

KEEPING THE BRAND PROMISE
Mon, 06/06/2016 - 17:09,

Continuing our series of interviews with media marketers, this week we talk to Aditya Tandon, Head – Brand Marketing, CNN-News18 & IBN7, who says it is critical for a brand promise to be completely in sync with product delivery

‘OUR BENCHMARK HAS TO BE THE BEST GLOBAL WORK’
Mon, 05/30/2016 - 19:54,

Saurabh Varma, CEO, Leo Burnett, South Asia, is judging the Creative Effectiveness Lions at Cannes this year. He talks about the tough job of figuring out a campaign’s real impact, India’s prospects, and the need to match up to global standards

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