Nestle’s Maggi is back to the No. 1 position in the instant noodles category a year after resuming sales post an unfortunate controversy. Suresh Narayanan, Chairman and MD, Nestle India Ltd tells us how the brand bounced back.
Ananya Birla, Founder & CEO, CuroCarte, talks to Impact about her new venture, business, life and challenges
Value360 Communications has grown with the start-up boom. Kunal Kishore, Founder-Director, Value360 Communications, tells us how it became the go-to PR agency for start-ups
Nakul Chopra, CEO - South Asia, Publicis Communications India, the newly elected president of the Advertising Agencies Association of India (AAAI), talks about his focus areas and what can be improved at AAAI
As consumer behaviour keeps changing, the FMCG sector needs to be constantly on its toes. Josep Monserrat, CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, IMRB Kantar Worldpanel, India, talk about major trends in consumer behaviour and decision-making
Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profi tability in a scenario where magazines have shown de-growth overall
Harrish Bhatia, CEO, MY FM talks on how the station clocked revenues over Rs 100 crore for FY 2015-16, the brand’s operational strategy and why media planners should understand that radio is a price game
Judging Direct Marketing- a category which he claims is still not perfectly understood by most agencies in India, Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies should have considered before sending their entries to Cannes.
Mandeep Singh, MD, India of Brandtone India Services LLP tells us about mobile marketing making the move from tactical to strategic campaigns and why marketers should test it on a pilot basis with firm KPIs
Ravi Deshpande, Chairman and CCO, Whyness will judge the Cyber Lions at the Cannes Lions International Festival of Creativity 2016. He talks about the category and what India needs to do to get the Cyber Lions roaring