INTERVIEWS

‘The Print medium has to re-establish its relevance’
Mon, 07/24/2017 - 11:55,

Sanjeev Bhargava, Director, Brand for Times of India and Mirror, considers it his mission to drive greater English readership and believes the brand must continue empowering young people through youth-centric properties

MOVING BEYOND RADIO SELLING
Mon, 07/17/2017 - 11:56,

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself just as Radio but rather offer clients a 360-degree package.

Bullish about non-scripted space, regional and branded content
Mon, 07/10/2017 - 12:25,

In its over decade long journey in India, Endemol Shine India has evolved from being a TV production house to content hub and Deepak Dhar, MD and CEO, Endemol Shine India says that the company’s strategy is to be the content provider for all the platforms; and amplify its impact properties across languages.

REWARDED VIDEO ADS HAVE CHANGED MOBILE GAMING
Mon, 07/10/2017 - 12:12,

With a growth rate of over 40% quarter on quarter, Pokkt has not just expanded its reach globally, but managed to evolve successfully by making the right moves at the right time. Rohit Sharma, CEO & Founder, Pokkt recounts the journey of the company’s growth story as a video and in-gaming ad platform

ALL EYES ON NEW CONTENT
Mon, 07/03/2017 - 13:13,

Punit Misra, CEO, Domestic Broadcast Business, Zee Entertainment Enterprises Limited (ZEEL) talks about Zee Cafe’s partnership with BBC which will see Zee Cafe air award-winning British drama in India

‘Educating clients about benefits of mobile data is a work in progress’
Sat, 06/17/2017 - 16:59,

As the advertising sector becomes more programmatic-driven, advertisers are fast realising the importance of data. Zeotap’s Projjol Banerjea, CPO & Founder and Daniel Heer, CEO and Founder share the potential of telco-generated data and how it can help advertisers understand consumers better

YOU NEED TO BE A CONNECTOR: STEVE KING, PUBLICIS MEDIA
Sat, 06/17/2017 - 16:57,

Steve King, Global CEO, Publicis Media, on his very exciting journey over the last 18 months including the ‘big five’ consolidation, leveraging AI, and the importance of being a ‘connector’

ZENITH’S NEW AVATAR TO INCREASE FOCUS ON ROI
Mon, 06/05/2017 - 13:16,

Zenith from Publicis Media is all set to redefine and reframe ROI for its clients in its new avatar. Tanmay Mohanty, Group CEO, Zenith India talks about the changes that will come about with the rebranding, along with the agency’s increased focus on ROI-driven solutions

‘WORK IS THE DIFFERENTIATOR, NOT GENDER’
Mon, 05/22/2017 - 09:41,

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions 2017 ‘See It Be It’ acceleration programme 

STUBBS BETS BIG ON MARKET INVESTMENTS IN INDIA & CHINA
Mon, 05/08/2017 - 12:26,

Talking exclusively to IMPACT during her recent India visit, Ruth Stubbs, Global President of iProspect, highlights the importance of India and APAC markets to the agency’s global operations, betting big on the ‘phenomenal’ growth and market investments in India and China

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