INTERVIEWS

YOU NEED TO BE A CONNECTOR: STEVE KING, PUBLICIS MEDIA
Sat, 06/17/2017 - 16:57,

Steve King, Global CEO, Publicis Media, on his very exciting journey over the last 18 months including the ‘big five’ consolidation, leveraging AI, and the importance of being a ‘connector’

ZENITH’S NEW AVATAR TO INCREASE FOCUS ON ROI
Mon, 06/05/2017 - 13:16,

Zenith from Publicis Media is all set to redefine and reframe ROI for its clients in its new avatar. Tanmay Mohanty, Group CEO, Zenith India talks about the changes that will come about with the rebranding, along with the agency’s increased focus on ROI-driven solutions

‘WORK IS THE DIFFERENTIATOR, NOT GENDER’
Mon, 05/22/2017 - 09:41,

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions 2017 ‘See It Be It’ acceleration programme 

STUBBS BETS BIG ON MARKET INVESTMENTS IN INDIA & CHINA
Mon, 05/08/2017 - 12:26,

Talking exclusively to IMPACT during her recent India visit, Ruth Stubbs, Global President of iProspect, highlights the importance of India and APAC markets to the agency’s global operations, betting big on the ‘phenomenal’ growth and market investments in India and China

TODAY’S MARKETERS ARE NOT CURIOUS ENOUGH: HARISH BHAT
Tue, 05/02/2017 - 12:48,

"Today’s marketers are certainly not curious enough; they tend to rest on their laurels all too easily. They don’t spend enough time with their consumers,” says Harish Bhat, Brand Custodian, Tata Sons Ltd, author of the book The Curious Marketer

HOW PAWAN AGARWAL FORESEES THE DAINIK BHASKAR EMPIRE’S FUTURE
Mon, 04/24/2017 - 15:49,

Pawan Agarwal, Deputy Managing Director of the Dainik Bhaskar Group, talks to us about the Group’s business, outlining the agenda for Digital, Radio and Print

‘SELF-REGULATION IN THE ONLINE SPACE IS NEED OF THE HOUR’
Tue, 04/11/2017 - 12:32,

Col. Rajyavardhan Singh Rathore, Minister of State, I&B Ministry, talks about the need for self-regulation in the online space, the achievements of his Ministry and the need for Indian media to take the global route

SKYNET HELPS BROADCASTERS BETTER MONETIZE REVENUES
Mon, 04/03/2017 - 12:54,

SureWaves MediaTech has just launched Skynet, an end-to-end programmatic Television advertising marketplace. Rajendra Kumar Khare, Founder, Chairman & MD, SureWaves MediaTech, talks about the new offering


A CALL FOR CHANGE
Mon, 04/03/2017 - 12:48,

With new partners like Google Duo, Airtel and ICICI, and newly added features, Truecaller has taken a step forward to revamp its communication game. Kari Krishnamurthy, Brand & Strategy Head at Truecaller, talks about the strategic associations

THE GENESIS OF ‘KARMA’
Mon, 03/06/2017 - 16:59,

DDB Mudra West launches its new agency brand Karma which will focus on start-ups and SMEs

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