INTERVIEWS

‘WE ARE FIGHTING A LOT OF INERTIA HERE’
Mon, 04/02/2012 - 00:00, - Comments

Andrew Newman, Global Senior Director of Insights, Tribal Fusion talks about ‘Insights’ and ‘Deep Dive’ and how they are fighting misconceptions about audience discovery data in India.

‘My aim is to speed up the group’s growth engine’
Mon, 03/12/2012 - 00:00, - Comments

The Thanthi Group’s new COO, Narendra Kumar Alambara, talks to IMPACT about his new role.

BOLD AND BEAUTIFUL
Mon, 02/27/2012 - 00:00, - Comments

Mala Sekhri, COO of the Lifestyle and Music division of India Today group, talks about the 15-year journey of Cosmopolitan, the evolving lifestyle genre and the group’s future plans, including the launch of ‘Women’s Health’ magazine in April

TALKING SHOP
Mon, 02/13/2012 - 00:00, - Comments

The Integer Group has just opened its office in Mumbai in alignment with TBWA India to serve both its global and Indian clients. Dipali Banka spoke with Marc Ducnuigeen, president of Integer International, on the sidelines of the launch about the scope of shopper marketing in India.

AN RJ IN A DIARY!
Mon, 01/30/2012 - 00:00, - Comments

As part of its New Year merchandise, Radio Mirchi recently gave away radio-fitted diaries to its key stakeholders in the B2B space. “It aims to create a positive brand imagery for the radio station and boost workplace listenership,” says Sriram Kilambi, Head-Marketing, Radio Mirchi.

MY PASSION IS EDUCATION: MAHESHWAR PERI
Mon, 01/30/2012 - 00:00, - Comments

Outgoing President & Publisher of Outlook Group describes his role at the Group as owner rather than employee, during a conversation with Shree Lahiri.

MY PASSION IS EDUCATION: MAHESHWAR PERI
Mon, 01/30/2012 - 00:00, - Comments

Outgoing President & Publisher of Outlook Group describes his role at the Group as owner rather than employee, during a conversation with Shree Lahiri.

A FRUITFUL CONTRACT OF 25 YRS WITH ADVERTISING
Tue, 01/03/2012 - 00:00, - Comments

Over the years, Contract Advertising has become the popularly quoted example of a second agency brand that shed the younger sibling garb, and competes in the advertising business in its own right. The year 2011 was special for the agency, as it marked its silver jubilee celebration. Contract has spent the year engaging its clients and other industry associates, celebrating the work done in the last 25 years and the relations that it has built.

‘Print will be able to hold its own’
Mon, 12/26/2011 - 00:00,

arokh Balsara, Ernst & Young’s Media and Entertainment leader for Europe, Middle East, India and Africa, spoke to Dipali Banka.

Turner gears up for level next in india
Mon, 12/19/2011 - 00:00,

In an exclusive conversation with Noor Fathima Warsia, Steve Marcopoto, SVP & MD Entertainment Networks, Turner Broadcasting System Asia Pacific explains the organisation’s thought process, as it realigns its structure in the region.

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