INTERVIEWS

‘Retaining current clients is Vizeum’s first priority’
‘Retaining current clients is Vizeum’s first priority’
Mon, 06/18/2012 - 18:17, - Comments

As Vizeum completes three years in India, S Yesudas, its MD talks about the ‘Vizeum difference’ that has made its clients its ambassadors

'MOVING AWAY OF STAR BRAND NAME DOES NOT AFFECT OUR NEWS EQUITY'
Mon, 05/28/2012 - 14:27, - Comments

As Star News re-brands to ABP News, and Star Ananda and Star Majha become ABP Ananda and ABP Majha, Ashok Venkatramani, CEO of MCCS, talks to Srabana Lahiri about shedding the ‘Star’ brand affiliation, what it implies for the channels and building Brand ABP in new markets

POWER OF DIRECT
Mon, 05/28/2012 - 00:00, - Comments

“Direct Marketing is the beginning of a movement to understand ROI-driven marketing in India,” says Luisa Mazinter, CEO of theMarketingsite.com, who is co-chair for the DMAI convention, 2012 to be held in August.

TOP GRADE
Mon, 04/09/2012 - 00:00, - Comments

The simplicity of Product of the Year is its strength, says its UK CEO, Mike Nolan.

‘WE ARE FIGHTING A LOT OF INERTIA HERE’
Mon, 04/02/2012 - 00:00, - Comments

Andrew Newman, Global Senior Director of Insights, Tribal Fusion talks about ‘Insights’ and ‘Deep Dive’ and how they are fighting misconceptions about audience discovery data in India.

‘My aim is to speed up the group’s growth engine’
Mon, 03/12/2012 - 00:00, - Comments

The Thanthi Group’s new COO, Narendra Kumar Alambara, talks to IMPACT about his new role.

BOLD AND BEAUTIFUL
Mon, 02/27/2012 - 00:00, - Comments

Mala Sekhri, COO of the Lifestyle and Music division of India Today group, talks about the 15-year journey of Cosmopolitan, the evolving lifestyle genre and the group’s future plans, including the launch of ‘Women’s Health’ magazine in April

TALKING SHOP
Mon, 02/13/2012 - 00:00, - Comments

The Integer Group has just opened its office in Mumbai in alignment with TBWA India to serve both its global and Indian clients. Dipali Banka spoke with Marc Ducnuigeen, president of Integer International, on the sidelines of the launch about the scope of shopper marketing in India.

AN RJ IN A DIARY!
Mon, 01/30/2012 - 00:00, - Comments

As part of its New Year merchandise, Radio Mirchi recently gave away radio-fitted diaries to its key stakeholders in the B2B space. “It aims to create a positive brand imagery for the radio station and boost workplace listenership,” says Sriram Kilambi, Head-Marketing, Radio Mirchi.

MY PASSION IS EDUCATION: MAHESHWAR PERI
Mon, 01/30/2012 - 00:00, - Comments

Outgoing President & Publisher of Outlook Group describes his role at the Group as owner rather than employee, during a conversation with Shree Lahiri.

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