INTERVIEWS

‘You don’t have to be at the top to attract good advertising’
Mon, 08/15/2011 - 00:00,

Despite NDTV’s debatable financial health, CEO Vikram Chandra says people prefer good quality programming over rating of a channel to make it the platform for their brands.

‘Sananda will stir aspirations’
Mon, 08/01/2011 - 00:00,

Madhumita Chhattopadhyay, CEO of new Bengali entertainment channel from the ABP Group, says the channel will be differentiated by its visual impact and content.

When it is not just about the movies
Mon, 07/25/2011 - 00:00,

In the clutter of English movie channels, Movies Now has created a stronghold and believes that the category will only grow in the coming years.

‘A constant reminder that we exist’
Mon, 06/27/2011 - 00:00,

Punit Goenka, Managing Director and CEO of Zee Entertainment Enterprises Limited, explains why it’s important to rebrand in today’s cluttered market.

Time for a shower of marketing expertise
Mon, 06/06/2011 - 00:00,

Effectiveness is key to making any programme work, and RainMan partners companies to make it happen.

On the edge of the wave
Mon, 05/30/2011 - 00:00,

India is poised to see interesting models emerge, says Mark Borao, Global Advisory Leader for Media & Entertainment, Ernst & Young.

‘The best client is the one you keep, not the one you win’
Mon, 05/23/2011 - 00:00,

Edelman opens up on the agency’s plans for India, the challenges facing the PR industry and how it’s a boon not being affiliated to a large communications powerhouse like WPP

‘It’s about getting more effective and providing consistency’
Mon, 05/23/2011 - 00:00,

Mr. Gordon discusses his plans for the company and how India is on course to becoming a major gateway market for the company, globally. 

‘Differentiation will begin to play a larger role’
Mon, 05/16/2011 - 05:30,

Dheeraj Sinha - Regional Planning Director, Bates 141, also points out opportunities in the new segmentation of India and finely reads the growth of small town and rural markets.

‘India is a high growth potential market’
Mon, 04/25/2011 - 05:30,

Rob Gilby, Senior Vice President & MD, Media Distribution, The Walt Disney Company (Asia Pacific,) to share his perspective on the strides being made by television industry in the digital space and more importantly, Disney’s plans for the space, particularly social media. 

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