INTERVIEWS

‘Communication is key in switching to digital TV’
Mon, 10/31/2011 - 00:00,

According to Chris Brown, executive vice-president, Conventions and Business Operations at National Association of Broadcasters (NAB), one has to meet a lot of challenges while making the transition.

‘Make mobile content more relevant to the user’
Mon, 10/24/2011 - 00:00,

Mohit Rampal, MD, South Asia, Motricity, to find out the big learning from developed markets that can be implemented in India.

On the luxury brand-wagon
Mon, 10/17/2011 - 00:00,

With more and more global luxury brands entering the Indian market, consumers don’t have to go overseas to indulge themselves. Alex Kuruvilla, MD, Conde Nast India tells Meghna Sharma where India is headed in the luxury circuit as aspirations and disposable incomes rise.

‘Delhi needs to be put on the global creative map’
Mon, 10/10/2011 - 00:00,

Ogilvy Worldwide’s CEO Miles Young tells Noor Fathima Warsia that the next frontier of growth for the agency is our capital city.

‘Every event or activation has a digital leap’
Sat, 09/24/2011 - 00:00,

Shankar B, CEO of Fourth Dimension Media Solutions Private Limited, talks of digital overshadowing television in the media space, need for qualitative measurement in the domain and survival of the 30-second TVC…

Quantum leap
Mon, 09/12/2011 - 00:00,

Having sharpened its tools in qualitative market research for 20 years, Quantum Consumer Solutions has extended its products into larger divisions to provide a holistic view of today’s consumer.

‘Our USP is to find the critical business issue for clients’
Mon, 09/05/2011 - 00:00,

Two-year-old Vizeum is Aegis Media’s ‘intellectual’ media agency. It prides itself on delivering a profit in the first year of operation and not losing a single client or resource since it began. Here are excerpts from a conversation with S Yesudas, managing director, Vizeum India.

‘You don’t have to be at the top to attract good advertising’
Mon, 08/15/2011 - 00:00,

Despite NDTV’s debatable financial health, CEO Vikram Chandra says people prefer good quality programming over rating of a channel to make it the platform for their brands.

‘Sananda will stir aspirations’
Mon, 08/01/2011 - 00:00,

Madhumita Chhattopadhyay, CEO of new Bengali entertainment channel from the ABP Group, says the channel will be differentiated by its visual impact and content.

When it is not just about the movies
Mon, 07/25/2011 - 00:00,

In the clutter of English movie channels, Movies Now has created a stronghold and believes that the category will only grow in the coming years.

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