INTERVIEWS

‘Print will be able to hold its own’
Mon, 12/26/2011 - 00:00,

arokh Balsara, Ernst & Young’s Media and Entertainment leader for Europe, Middle East, India and Africa, spoke to Dipali Banka.

Turner gears up for level next in india
Mon, 12/19/2011 - 00:00,

In an exclusive conversation with Noor Fathima Warsia, Steve Marcopoto, SVP & MD Entertainment Networks, Turner Broadcasting System Asia Pacific explains the organisation’s thought process, as it realigns its structure in the region.

‘Indian research industry is booming… again’
Mon, 12/12/2011 - 00:00,

David Richardson, Managing Director, Ipsos Asia Pacific and Mick Gordon, Managing Director, Synovate tell Meghna Sharma that the merger between the two companies has only given them a distinctive edge in the area of research in India

‘Communication is key in switching to digital TV’
Mon, 10/31/2011 - 00:00,

According to Chris Brown, executive vice-president, Conventions and Business Operations at National Association of Broadcasters (NAB), one has to meet a lot of challenges while making the transition.

‘Make mobile content more relevant to the user’
Mon, 10/24/2011 - 00:00,

Mohit Rampal, MD, South Asia, Motricity, to find out the big learning from developed markets that can be implemented in India.

On the luxury brand-wagon
Mon, 10/17/2011 - 00:00,

With more and more global luxury brands entering the Indian market, consumers don’t have to go overseas to indulge themselves. Alex Kuruvilla, MD, Conde Nast India tells Meghna Sharma where India is headed in the luxury circuit as aspirations and disposable incomes rise.

‘Delhi needs to be put on the global creative map’
Mon, 10/10/2011 - 00:00,

Ogilvy Worldwide’s CEO Miles Young tells Noor Fathima Warsia that the next frontier of growth for the agency is our capital city.

‘Every event or activation has a digital leap’
Sat, 09/24/2011 - 00:00,

Shankar B, CEO of Fourth Dimension Media Solutions Private Limited, talks of digital overshadowing television in the media space, need for qualitative measurement in the domain and survival of the 30-second TVC…

Quantum leap
Mon, 09/12/2011 - 00:00,

Having sharpened its tools in qualitative market research for 20 years, Quantum Consumer Solutions has extended its products into larger divisions to provide a holistic view of today’s consumer.

‘Our USP is to find the critical business issue for clients’
Mon, 09/05/2011 - 00:00,

Two-year-old Vizeum is Aegis Media’s ‘intellectual’ media agency. It prides itself on delivering a profit in the first year of operation and not losing a single client or resource since it began. Here are excerpts from a conversation with S Yesudas, managing director, Vizeum India.

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