INTERVIEWS

‘Every event or activation has a digital leap’
Sat, 09/24/2011 - 00:00,

Shankar B, CEO of Fourth Dimension Media Solutions Private Limited, talks of digital overshadowing television in the media space, need for qualitative measurement in the domain and survival of the 30-second TVC…

Quantum leap
Mon, 09/12/2011 - 00:00,

Having sharpened its tools in qualitative market research for 20 years, Quantum Consumer Solutions has extended its products into larger divisions to provide a holistic view of today’s consumer.

‘Our USP is to find the critical business issue for clients’
Mon, 09/05/2011 - 00:00,

Two-year-old Vizeum is Aegis Media’s ‘intellectual’ media agency. It prides itself on delivering a profit in the first year of operation and not losing a single client or resource since it began. Here are excerpts from a conversation with S Yesudas, managing director, Vizeum India.

‘You don’t have to be at the top to attract good advertising’
Mon, 08/15/2011 - 00:00,

Despite NDTV’s debatable financial health, CEO Vikram Chandra says people prefer good quality programming over rating of a channel to make it the platform for their brands.

‘Sananda will stir aspirations’
Mon, 08/01/2011 - 00:00,

Madhumita Chhattopadhyay, CEO of new Bengali entertainment channel from the ABP Group, says the channel will be differentiated by its visual impact and content.

When it is not just about the movies
Mon, 07/25/2011 - 00:00,

In the clutter of English movie channels, Movies Now has created a stronghold and believes that the category will only grow in the coming years.

‘A constant reminder that we exist’
Mon, 06/27/2011 - 00:00,

Punit Goenka, Managing Director and CEO of Zee Entertainment Enterprises Limited, explains why it’s important to rebrand in today’s cluttered market.

Time for a shower of marketing expertise
Mon, 06/06/2011 - 00:00,

Effectiveness is key to making any programme work, and RainMan partners companies to make it happen.

On the edge of the wave
Mon, 05/30/2011 - 00:00,

India is poised to see interesting models emerge, says Mark Borao, Global Advisory Leader for Media & Entertainment, Ernst & Young.

‘The best client is the one you keep, not the one you win’
Mon, 05/23/2011 - 00:00,

Edelman opens up on the agency’s plans for India, the challenges facing the PR industry and how it’s a boon not being affiliated to a large communications powerhouse like WPP

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