INTERVIEWS

‘LOGIC & TECH MUST BE MARRIED WITH GREAT IDEAS’
Mon, 06/06/2016 - 17:19,

Ravi Deshpande, Chairman and CCO, Whyness will judge the Cyber Lions at the Cannes Lions International Festival of Creativity 2016. He talks about the category and what India needs to do to get the Cyber Lions roaring

KEEPING THE BRAND PROMISE
Mon, 06/06/2016 - 17:09,

Continuing our series of interviews with media marketers, this week we talk to Aditya Tandon, Head – Brand Marketing, CNN-News18 & IBN7, who says it is critical for a brand promise to be completely in sync with product delivery

‘OUR BENCHMARK HAS TO BE THE BEST GLOBAL WORK’
Mon, 05/30/2016 - 19:54,

Saurabh Varma, CEO, Leo Burnett, South Asia, is judging the Creative Effectiveness Lions at Cannes this year. He talks about the tough job of figuring out a campaign’s real impact, India’s prospects, and the need to match up to global standards

UNDERSTANDING COMMUNITAINMENT
Mon, 05/30/2016 - 19:50,

Prof. Stuart Cunningham of the Queensland University of Technology and Prof. David Craig of the University of Southern California explain the freshly minted term ‘Communitainment’ as they look to map the new screen ecology of social media entertainment

SENSE OVER SENSATIONALISM
Mon, 05/30/2016 - 19:47,

As part of our special series of interviews with media marketers, this week we profile Sathya Sriram, Head of Marketing & Strategy of The Hindu Group, who tells us why it is critical for all marketers to incorporate data analytics into their day-to-day activities

NO LONGER CHILD’S PLAY
Mon, 05/23/2016 - 15:21,

Nick, Sonic, Nick Jr/Teen Nick and Nick HD – channels that make up the Kids Cluster of Viacom18 - have seen ad sales revenue grow by 40% in the last year. An interview with Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18

I’LL LOOK FOR 5 ‘I’S IN THE ENTRIES I JUDGE: JOSY PAUL
Mon, 05/23/2016 - 15:12,

A chat with Josy Paul, Chairman & Chief Creative Officer, BBDO India, who is judging the Glass Lions category at Cannes, in which his agency bagged the Grand Prix and a Gold Lion last year

‘THE WORK SHOULD BE ABLE TO TOUCH YOU’
Mon, 05/16/2016 - 13:21,

We talk to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, in the second interview of our special series on Cannes jurors. Bhattacharya talks about the factors holding India back when it comes to winning Lions, India’s prospects, world trends and more

‘STAYING RELEVANT IS THE CHALLENGE’
Mon, 05/09/2016 - 15:11,

As part of our ongoing series on media marketers, we speak to Rajat Uppal, Marketing Head - Red FM, who says that perception driven by marketing campaigns has become a game-changer and staying relevant to the audience is the need of the hour

‘GIMMICKS CAN’T BE PASSED OFF AS MEDIA INNOVATION...’
Mon, 05/09/2016 - 15:09,

Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, will judge the Media Lions at the Cannes Lions International Festival of Creativity 2016. He discusses what it will take to win a Lion, India’s prospects this year, and more...

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