INTERVIEWS

A CALL FOR CHANGE

With new partners like Google Duo, Airtel and ICICI, and newly added features, Truecaller has taken a step forward to revamp its communication game. Kari Krishnamurthy, Brand & Strategy Head at Truecaller, talks about the strategic associations

THE GENESIS OF ‘KARMA’

DDB Mudra West launches its new agency brand Karma which will focus on start-ups and SMEs

‘AT WATCONSULT, WE HAVE ALWAYS PURSUED OUR DREAMS’

As WATConsult turns 10, its Founder & CEO Rajiv Dingra talks about his agency’s expeditious growth, experience with DAN and shares a perspective on what stops India from bringing home Cannes Lions for Digital advertising

‘WE ARE THE FUTURE’

Harindra Singh, Chairman and Managing Director of Percept Limited, talks about the 10th edition of Sunburn held recently in Pune, taking new IPs to the international scene, and the organization’s journey from being an entertainment company to a live media asset

THEME-BASED PAGES ARE THE USP OF DNA: SHREYASI GOENKA

DNA refreshed its content and donned a new masthead as it launched an edition in New Delhi on Dussehra day. Shreyasi Goenka, Content Advisor - DNA, talks to about the challenge of keeping the Print medium relevant to a young audience

‘IT’S NOT IN MY DNA TO BADMOUTH COMPETITORS’

Nestle’s Maggi is back to the No. 1 position in the instant noodles category a year after resuming sales post an unfortunate controversy. Suresh Narayanan, Chairman and MD, Nestle India Ltd tells us how the brand bounced back.

THE BIRLA SCION SPREADS HER WINGS

Ananya Birla, Founder & CEO, CuroCarte, talks to Impact about her new venture, business, life and challenges

THE START-UP SPECIALISTS

Value360 Communications has grown with the start-up boom. Kunal Kishore, Founder-Director, Value360 Communications, tells us how it became the go-to PR agency for start-ups

‘WE NEED BETTER COMMUNICATION ABOUT ACTIVITIES AT THE AAAI’

Nakul Chopra, CEO - South Asia, Publicis Communications India, the newly elected president of the Advertising Agencies Association of India (AAAI), talks about his focus areas and what can be improved at AAAI

‘BRANDS ALWAYS NEED TO BUILD NEW BUYERS’

As consumer behaviour keeps changing, the FMCG sector needs to be constantly on its toes. Josep Monserrat, CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, IMRB Kantar Worldpanel, India, talk about major trends in consumer behaviour and decision-making

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