INTERVIEWS

UNDERSTANDING COMMUNITAINMENT
Mon, 05/30/2016 - 19:50,

Prof. Stuart Cunningham of the Queensland University of Technology and Prof. David Craig of the University of Southern California explain the freshly minted term ‘Communitainment’ as they look to map the new screen ecology of social media entertainment

SENSE OVER SENSATIONALISM
Mon, 05/30/2016 - 19:47,

As part of our special series of interviews with media marketers, this week we profile Sathya Sriram, Head of Marketing & Strategy of The Hindu Group, who tells us why it is critical for all marketers to incorporate data analytics into their day-to-day activities

NO LONGER CHILD’S PLAY
Mon, 05/23/2016 - 15:21,

Nick, Sonic, Nick Jr/Teen Nick and Nick HD – channels that make up the Kids Cluster of Viacom18 - have seen ad sales revenue grow by 40% in the last year. An interview with Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18

I’LL LOOK FOR 5 ‘I’S IN THE ENTRIES I JUDGE: JOSY PAUL
Mon, 05/23/2016 - 15:12,

A chat with Josy Paul, Chairman & Chief Creative Officer, BBDO India, who is judging the Glass Lions category at Cannes, in which his agency bagged the Grand Prix and a Gold Lion last year

‘THE WORK SHOULD BE ABLE TO TOUCH YOU’
Mon, 05/16/2016 - 13:21,

We talk to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, in the second interview of our special series on Cannes jurors. Bhattacharya talks about the factors holding India back when it comes to winning Lions, India’s prospects, world trends and more

‘STAYING RELEVANT IS THE CHALLENGE’
Mon, 05/09/2016 - 15:11,

As part of our ongoing series on media marketers, we speak to Rajat Uppal, Marketing Head - Red FM, who says that perception driven by marketing campaigns has become a game-changer and staying relevant to the audience is the need of the hour

‘GIMMICKS CAN’T BE PASSED OFF AS MEDIA INNOVATION...’
Mon, 05/09/2016 - 15:09,

Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, will judge the Media Lions at the Cannes Lions International Festival of Creativity 2016. He discusses what it will take to win a Lion, India’s prospects this year, and more...

It is all about power of content: Swati Mohan
Mon, 05/02/2016 - 16:42,

A year after taking charge as Business Head-India of Fox Network Group, Swati Mohan tells us about the strategy for the network she has in mind, content as a game-changer and co-creation of content with advertisers

DISNEY’S BIG BET
Mon, 03/21/2016 - 13:56,

The move to distribute its eight channels internally has given big dividends to Disney India, as it has led to carriage expenses going down by 30-35%, while subscription revenue has grown by 14-15%. Nikhil Gandhi, VP and Head - Revenue, Media Networks, 

As Hbo Dons A New Avatar
Mon, 03/14/2016 - 12:17,

Rohit Bhandari, Senior Director & Network Head, HBO & WB, tells us that the English movie channel decided to re-brand itself and don a fresh new look based on research insights that there is an 

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