INTERVIEWS

‘STAYING RELEVANT IS THE CHALLENGE’
Mon, 05/09/2016 - 15:11,

As part of our ongoing series on media marketers, we speak to Rajat Uppal, Marketing Head - Red FM, who says that perception driven by marketing campaigns has become a game-changer and staying relevant to the audience is the need of the hour

‘GIMMICKS CAN’T BE PASSED OFF AS MEDIA INNOVATION...’
Mon, 05/09/2016 - 15:09,

Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, will judge the Media Lions at the Cannes Lions International Festival of Creativity 2016. He discusses what it will take to win a Lion, India’s prospects this year, and more...

It is all about power of content: Swati Mohan
Mon, 05/02/2016 - 16:42,

A year after taking charge as Business Head-India of Fox Network Group, Swati Mohan tells us about the strategy for the network she has in mind, content as a game-changer and co-creation of content with advertisers

DISNEY’S BIG BET
Mon, 03/21/2016 - 13:56,

The move to distribute its eight channels internally has given big dividends to Disney India, as it has led to carriage expenses going down by 30-35%, while subscription revenue has grown by 14-15%. Nikhil Gandhi, VP and Head - Revenue, Media Networks, 

As Hbo Dons A New Avatar
Mon, 03/14/2016 - 12:17,

Rohit Bhandari, Senior Director & Network Head, HBO & WB, tells us that the English movie channel decided to re-brand itself and don a fresh new look based on research insights that there is an 

‘We can create an ecosystem with traditional OOH at the centre’
Mon, 02/22/2016 - 10:38,

There is a totally amplifiable scope for OOH in India, says Mauricio Sabogal, Global CEO of Kinetic Worldwide, as he looks forward to working once again with Suresh Balakrishna, recently appointed CEO of Kinetic India, Middle East and South Asia

‘All campaigns must engage the consumer directly’
Mon, 02/22/2016 - 10:24,

As part of our ongoing series on specialist media marketers, we talk to Sapangeet Rajwant, Marketing Head, Colors, to understand how the job of a media marketer has evolved in recent years in the quest to catch the discerning eye/ear of the advertiser

‘In a crisis, you’ve got to tell the truth’
Mon, 02/08/2016 - 10:37,

On his first visit to India after taking over as President and CEO, Asia Pacific, Ogilvy Public Relations, Scott Kronick talks about the importance of being local in any market, handling the digital beast and why it is necessary to be honest and upfront in any crisis

‘We are entering the second phase of digital disruption’
Mon, 02/01/2016 - 10:41,

India is seeing an immense growth in mobile and social media, a growth which is even greater than that of the US and a future with all readers coming from the digital space across the world is almost inevitable, said two-time Pulitzer Prize winning journalist Steve Coll

SAB aims to be a 10-channel network soon: Manav Dhanda
Mon, 01/11/2016 - 12:19,

Manav Dhanda, Group CEO at Sri Adhikari Brothers Group of Companies tells us that the company is looking to double the number of channels it offers and launch its Hindi GEC, while betting big on Digital and undertaking a re-branding exercise

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