‘All campaigns must engage the consumer directly’
Mon, 02/22/2016 - 10:24,

As part of our ongoing series on specialist media marketers, we talk to Sapangeet Rajwant, Marketing Head, Colors, to understand how the job of a media marketer has evolved in recent years in the quest to catch the discerning eye/ear of the advertiser

‘In a crisis, you’ve got to tell the truth’
Mon, 02/08/2016 - 10:37,

On his first visit to India after taking over as President and CEO, Asia Pacific, Ogilvy Public Relations, Scott Kronick talks about the importance of being local in any market, handling the digital beast and why it is necessary to be honest and upfront in any crisis

‘We are entering the second phase of digital disruption’
Mon, 02/01/2016 - 10:41,

India is seeing an immense growth in mobile and social media, a growth which is even greater than that of the US and a future with all readers coming from the digital space across the world is almost inevitable, said two-time Pulitzer Prize winning journalist Steve Coll

SAB aims to be a 10-channel network soon: Manav Dhanda
Mon, 01/11/2016 - 12:19,

Manav Dhanda, Group CEO at Sri Adhikari Brothers Group of Companies tells us that the company is looking to double the number of channels it offers and launch its Hindi GEC, while betting big on Digital and undertaking a re-branding exercise

‘For me, the challenge is to attract the best talent’
Tue, 12/08/2015 - 12:32,

Stephen Li, who donned the role of Asia Pacific CEO for OMD in October this year, is a strong believer in the theory that a leader is only as strong as his people

The challenge is to raise India’s profile on the global stage: Murray
Mon, 11/02/2015 - 12:04,

FCB Ulka made news with the announcement of Rohit Ohri coming onboard as Group Chairman and CEO (India). Will his appointment give the agency in India the edge it needs?

‘Our positioning is un-TV content’
Mon, 10/19/2015 - 12:10,

Uday Sodhi, EVP and Head, Digital Business, MSM, shares insights on how content consumption and production differ on Digital and TV, and how he sees the platform evolve as a viable business

‘The next phase of DAS roll-out is going to be trickier’
Mon, 09/28/2015 - 11:13,

Harit Nagpal, MD and CEO of Tata Sky, analyses the biggest challenges and opportunities facing the industry in Phase III and IV of digitization, and also talks of Tata Sky+Transfer, the latest device innovation 

‘We’re all set to revise our ad rates upwards...’
Mon, 08/10/2015 - 12:28,

Ashish Bagga, Group CEO, India Today Group, tells IMPACT that India Today Television has delivered on its promise of ‘bringing news back’ and shown high growth in ratings since its launch on May 23 this year

Tapping the potential of Tier II & Tier III markets
Mon, 08/10/2015 - 12:14,

Supriyo Sinha, Vice President - Bengali dailies, Anandabazar Patrika and Ebela, tells IMPACT how customizing the product and marketing initiatives in Rest of Bengal (outside Kolkata) have helped grow circulation and advertising revenues