INTERVIEWS

‘The next phase of DAS roll-out is going to be trickier’
Mon, 09/28/2015 - 11:13,

Harit Nagpal, MD and CEO of Tata Sky, analyses the biggest challenges and opportunities facing the industry in Phase III and IV of digitization, and also talks of Tata Sky+Transfer, the latest device innovation 

‘We’re all set to revise our ad rates upwards...’
Mon, 08/10/2015 - 12:28,

Ashish Bagga, Group CEO, India Today Group, tells IMPACT that India Today Television has delivered on its promise of ‘bringing news back’ and shown high growth in ratings since its launch on May 23 this year

Tapping the potential of Tier II & Tier III markets
Mon, 08/10/2015 - 12:14,

Supriyo Sinha, Vice President - Bengali dailies, Anandabazar Patrika and Ebela, tells IMPACT how customizing the product and marketing initiatives in Rest of Bengal (outside Kolkata) have helped grow circulation and advertising revenues

It’s Toon Time
Mon, 07/27/2015 - 12:33,

Turner International India’s brand Cartoon Network recently turned 20, while its popular brand Pogo turned 11

‘A brand wouldn’t be a luxury one if you could buy it cheap’
Mon, 07/13/2015 - 12:23,

Abanti Sankaranarayanan, who recently assumed the role of Business Head for Luxury and Corporate Relations at United Spirits Limited, talks about her new responsibilities and issues that plague the Indian liquor industry

‘We use Print very aptly’
Mon, 07/06/2015 - 12:53,

Anurita Chopra, Director Marketing – PC, Philips India talks about the new focus on innovations and differentiation, and how the company is building the grooming and beauty portfolio and ramping up distribution in North India 

Taking Twitter India to The Next Level
Mon, 05/04/2015 - 11:12,

Taranjeet Singh who came on board as Business Head, Twitter India in January this year talks about his role and partnerships with brands

‘Sakhuja has the stature to be a worthy partner’
Mon, 04/27/2015 - 11:25,

Sam Balsara, Chairman of Madison World, talks of the USP of bringing Vikram Sakhuja on board, the comfort of not chasing revenue targets, launching a standalone digital media agency in future and the retirement conundrum

‘Vernacular Print is effective in reaching out to North India’s Hindi-speaking markets’
Mon, 02/23/2015 - 11:17,

Ali Harris Shere, Director-Marketing, Britannia Industries Ltd., talks about the new focus on innovations and differentiation, and how the company is building the healthy portfolio in the market and ramping up distribution in States of North India

‘Print players provide high readership and reach in North India markets’
Mon, 02/02/2015 - 11:10,

Pravin Kulkarnii, General Manager-Marketing, Parle Products, talks about the brand hopping on to the premiumization bandwagon, and how West and North are strongholds for it in terms of reach and distribution

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