INTERVIEWS

How Amul became an Indian family brand
Mon, 06/23/2014 - 12:19,

Amul has emerged as the No.1 dairy brand in India, having an annual sales turnover of Rs 18,150 crore. Its strategy of growth is driven by expansion, innovation and correct positioning

Honda’s head and heart approach works wonders
Sun, 06/08/2014 - 20:34,

Jnaneshwar Sen, Senior VP, Marketing and Sales, Honda Cars India says newspapers are very effective when it comes to giving factual information to customers, while television commercials build up the emotional connect

Going the FIFA way
Sun, 06/08/2014 - 20:32,

In a country that worships cricket, Rohit Gupta, President, Multi Screen Media, talks about making FIFA as huge a success in India as the Indian Premier League and the channel’s focus on sports, a genre which contributes around 30% to the channel’s ad-sales revenues

How HP uses its versatility to advantage
Tue, 06/03/2014 - 12:11,

Lloyd Mathias, Head Marketing, PPS, HP India tells us how the tech major uses Print to target Tier II and II markets, deliver market specific messages and generate leads for local partners to help grow their businesses, in North India and other markets

‘We want to hear the voices of young creative India on aid’
Mon, 05/26/2014 - 12:17,

Caroline Diehl, Chief Executive, Media Trust, talks about The Global360 Challenge - a film-making contest for young Indians that seeks to show how society, technology and aid are transforming Indian lives for the better

Kent’s Journey: Pure & Simple
Mon, 05/12/2014 - 11:25,

Mahesh Gupta, Chairman of Kent RO Systems tells us why a major part of its advertising and marketing budget is spent on Print media, covering vernacular dailies and prominent newspapers in campaigns especially in North India

Driving Tata Motors into the heart of India
Mon, 05/05/2014 - 11:05,

UT Ramprasad, Head of Marketing Communications, Commercial Vehicles Division, Tata Motors says the company’s extensive lineup of variants of commercial vehicles has penetrated into the Indian heartland 

Taking coke to the masses
Mon, 04/28/2014 - 10:57,

Debabrata Mukherjee, VP, Marketing and Commercial, Coca-Cola says Print has been a very strong medium for the brand, and it has made successful inroads into the Hindi-speaking belt of North India through its slice-of-life messaging delivered via targeted 

I like to be the generalist, not the specialist: Pratap Bose
Mon, 04/14/2014 - 10:54,

Pratap Bose talks about his reasons for quitting DDB Mudra Group, his six-year stint at the organization and shares his future plans, his take on WPP, POG and more

‘Radio builds great brand equity’
Tue, 04/01/2014 - 16:54,

Rajeeb Dash, Head - Marketing, Tata Housing believes Radio is best as an introductory medium rather than a reminder medium, and a well thought out creative can have the right teaser value; besides, it is the perfect communication tool for targeting a varied audience through different timings and bands

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