Communicating with the people in their own language and establishing a better on-ground connect – these are the factors that make Radio a marketing medium to bet on, says Sanjay Gopalakrishnan, AVP-Marketing, Fiat Chrysler India
Localized impact and content integration has made Radio a key tool in the media mix for BFSI organisations, says Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group
Customization and personalization at the local level is what makes Radio an important tool in the marketer’s bag, says Sanjay Tripathy, Senior Executive Vice President, Marketing, Product, & Direct Channels, HDFC Life
A Radio-led mystery shopping initiative in a distribution dark market saw the brand’s secondary sales move up by 50% during the activity period
For a brand that relies quite a lot on influencers, Radio provides excellent reach. The growing listenership of FM Radio is an added attraction
Atindriya Bose, Country Head, PlayStation India, divulges PS’s fuss-free marketing gameplan for Indian gamers, and what one can expect from the much-anticipated PS4, which launches in India this week.
Focus on the local pulse of small towns, content and real-time breaking news has helped Dainik Bhaskar’s online news portals notch up impressive numbers says, Gyan Gupta, COO, Dainik Bhaskar Digital Division.
Kirthiga Reddy, Head-Facebook India, talks about how the social networking platform is today's efficient mass media, and also shares her learning experiences from setting up the India operations.
Ravi Deshpande introspects his reason for starting a new agency Whyness (and the story behind that name), and how it’ll change the way brands connect with consumers.
Supriyo Sinha, Vice President - Bengali Dailies Anandabazar Patrika and Ebela, talks about the challenges of the print industry right now and whether an online model will work for all Indian dailies.