For consumer durable major Panasonic, radio is not just for engaging consumers and promoting tactical offerings, but also for cost-effective and efficient distribution, says Manish Sharma, MD, Panasonic India
Of late, Tata Chemicals has been using radio innovatively, to promote their health products. Shalaka Kamat, GM-Marketing, Consumer Products Business, Tata Chemicals, reveals the brand’s diverse radio advertising and marketing strategies
For any consumer electronic and durables company, Radio will always be an important part of the media mix, and with the effective use of RJs and catchy jingles, can help in brand recall, says Sanjay Chitkara, Head-Corporate Marketing, LG India
Communicating with the people in their own language and establishing a better on-ground connect – these are the factors that make Radio a marketing medium to bet on, says Sanjay Gopalakrishnan, AVP-Marketing, Fiat Chrysler India
Localized impact and content integration has made Radio a key tool in the media mix for BFSI organisations, says Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group
Customization and personalization at the local level is what makes Radio an important tool in the marketer’s bag, says Sanjay Tripathy, Senior Executive Vice President, Marketing, Product, & Direct Channels, HDFC Life
A Radio-led mystery shopping initiative in a distribution dark market saw the brand’s secondary sales move up by 50% during the activity period
For a brand that relies quite a lot on influencers, Radio provides excellent reach. The growing listenership of FM Radio is an added attraction
Atindriya Bose, Country Head, PlayStation India, divulges PS’s fuss-free marketing gameplan for Indian gamers, and what one can expect from the much-anticipated PS4, which launches in India this week.
Focus on the local pulse of small towns, content and real-time breaking news has helped Dainik Bhaskar’s online news portals notch up impressive numbers says, Gyan Gupta, COO, Dainik Bhaskar Digital Division.