‘Print allows us to assess tangible returns’
Mon, 09/29/2014 - 11:48,

YS Guleria, Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd(HMSI) says that the company is focussed on upping its game in Tier II and Tier III towns 

‘In areas without electricity, Print comes into play’
Mon, 09/22/2014 - 11:29,

Sunil Kataria, Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited, talks about the company’s marketing efforts and recent innovations, what is does to penetrate Tier II and Tier III markets, and use of regional and local Print media

‘Print Gives us Immediacy in Communication’
Mon, 09/08/2014 - 11:11,

One of India’s largest retail chains, the Future Group grabbed headlines earlier this year with news of earmarking a marketing budget of Rs 250 crore

How Fun Cinema Makes Print Work In Its Favour
Mon, 09/01/2014 - 11:07,

Fun Cinema, the cinema exhibition arm of Essel Group, has a pan India footprint covering 81 screens across 19 cities. The cinema chain has 10% market-share and plans to add three more properties soon, saying it is “cautiously optimistic” when it comes to expansion

Training students to realize their dreams
Mon, 08/18/2014 - 10:57,

Twenty-six years and 101 centres old, Aakash Educational Services has been successful in building a brand, fulfilling career aspirations of thousands of students looking to enter the medical and engineering professions

Big Bazaar bets big on local tastes
Mon, 08/11/2014 - 10:19,

Future Group-owned Big Bazaar has become one of India’s largest retailers in the past 13 years. Its footprint across India includes 300 stores which the retailer wants to increase to 500 stores by the end of 2014

‘Our strategy is to focus on delighting our clients’
Mon, 08/11/2014 - 10:15,

Paresh Chaudhry, CEO of Madison PR, believes in being a brand manager for the agency’s clients, as well as a 24-hour communication partner. Chaudhry, who had earlier stints with Reliance Industries and Unilever South Asia, talks to IMPACT about the fundamentals of effective communication

Microsoft Empowers Hindi-Speaking Market Through Technology
Mon, 08/04/2014 - 11:10,

Innovations in technology can help solve many challenges and Microsoft is aiming to do just that with the use of local language technology in India

Monte Carlo’s ‘Premium Mass Brand’ Advantage
Mon, 07/21/2014 - 11:47,

With a network of over 200 stores and 1,500 retailers spread across the country, Monte Carlo, a home-grown brand from the house of Oswal Woollen Mills, has become firmly entrenched in the Indian market

Liberty: A Hit With the Masses
Mon, 07/07/2014 - 12:19,

Established in 1954, Liberty marries comfort with style, making it appealing to the middle class Indian. As it continues to be a favourite in Tier II markets, Anupam Bansal, Director – Retail, Liberty Group talks about the brand’s strategy and positioning in these markets