INTERVIEWS

Interactive frequencies
Tue, 04/01/2014 - 16:53,

With new retail outlets opening up in Tier II and Tier III towns, radio has a bright future in the media mix of Bajaj Electricals, says Beena Koshy, Senior General Manager and Head – Advertising and Brand Development at Bajaj Electricals Limited 

Customizing the air waves
Tue, 04/01/2014 - 16:51,

Customization, focussed reach and interactivity is what makes Radio an essential part of the Chinese MNC’s media mix, says Shanta Roy Sanjeev, Head-Marketing at Haier India

Nano’s Big Radio Drive
Tue, 04/01/2014 - 16:49,

Localization, customization and effective use of RJs are just some of the ways in which Tata Motors has leveraged Radio as the lead medium to promote its brand, Nano, especially in smaller towns. Looking ahead, Delna Avari, Head- Marketing Communications, Passenger Vehicles, Tata Motors says that the auto major will continue to bet big on Radio

The high-customization medium
Tue, 04/01/2014 - 12:50,

Using Radio to target specific markets has helped Dutch MNC Philips reach consumers during specific occasions, thereby helping build thought leadership of Brand Philips, says Vivek Sharma, Chief Marketing Officer, Philips India Limited

A powerful tool
Tue, 04/01/2014 - 12:44,

For consumer durable major Panasonic, radio is not just for engaging consumers and promoting tactical offerings, but also for cost-effective and efficient distribution, says Manish Sharma, MD, Panasonic India

The voice of health
Tue, 04/01/2014 - 12:43,

Of late, Tata Chemicals has been using radio innovatively, to promote their health products. Shalaka Kamat, GM-Marketing, Consumer Products Business, Tata Chemicals, reveals the brand’s diverse radio advertising and marketing strategies 

Tuning in the RJ
Tue, 04/01/2014 - 12:40,

For any consumer electronic and durables company, Radio will always be an important part of the media mix, and with the effective use of RJs and catchy jingles, can help in brand recall, says Sanjay Chitkara, Head-Corporate Marketing, LG India

Clutter-free communication
Wed, 03/26/2014 - 17:31,

Communicating with the people in their own language and establishing a better on-ground connect – these are the factors that make Radio a marketing medium to bet on, says Sanjay Gopalakrishnan, AVP-Marketing, Fiat Chrysler India

Ideal for BFSI companies
Wed, 03/26/2014 - 17:30,

Localized impact and content integration has made Radio a key tool in the media mix for BFSI organisations, says Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group

The localized marketing tool
Wed, 03/26/2014 - 17:28,

Customization and personalization at the local level is what makes Radio an important tool in the marketer’s bag, says Sanjay Tripathy, Senior Executive Vice President, Marketing, Product, & Direct Channels, HDFC Life

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