Taking coke to the masses
Mon, 04/28/2014 - 10:57,

Debabrata Mukherjee, VP, Marketing and Commercial, Coca-Cola says Print has been a very strong medium for the brand, and it has made successful inroads into the Hindi-speaking belt of North India through its slice-of-life messaging delivered via targeted 

I like to be the generalist, not the specialist: Pratap Bose
Mon, 04/14/2014 - 10:54,

Pratap Bose talks about his reasons for quitting DDB Mudra Group, his six-year stint at the organization and shares his future plans, his take on WPP, POG and more

‘Radio builds great brand equity’
Tue, 04/01/2014 - 16:54,

Rajeeb Dash, Head - Marketing, Tata Housing believes Radio is best as an introductory medium rather than a reminder medium, and a well thought out creative can have the right teaser value; besides, it is the perfect communication tool for targeting a varied audience through different timings and bands

Interactive frequencies
Tue, 04/01/2014 - 16:53,

With new retail outlets opening up in Tier II and Tier III towns, radio has a bright future in the media mix of Bajaj Electricals, says Beena Koshy, Senior General Manager and Head – Advertising and Brand Development at Bajaj Electricals Limited 

Customizing the air waves
Tue, 04/01/2014 - 16:51,

Customization, focussed reach and interactivity is what makes Radio an essential part of the Chinese MNC’s media mix, says Shanta Roy Sanjeev, Head-Marketing at Haier India

Nano’s Big Radio Drive
Tue, 04/01/2014 - 16:49,

Localization, customization and effective use of RJs are just some of the ways in which Tata Motors has leveraged Radio as the lead medium to promote its brand, Nano, especially in smaller towns. Looking ahead, Delna Avari, Head- Marketing Communications, Passenger Vehicles, Tata Motors says that the auto major will continue to bet big on Radio

The high-customization medium
Tue, 04/01/2014 - 12:50,

Using Radio to target specific markets has helped Dutch MNC Philips reach consumers during specific occasions, thereby helping build thought leadership of Brand Philips, says Vivek Sharma, Chief Marketing Officer, Philips India Limited

A powerful tool
Tue, 04/01/2014 - 12:44,

For consumer durable major Panasonic, radio is not just for engaging consumers and promoting tactical offerings, but also for cost-effective and efficient distribution, says Manish Sharma, MD, Panasonic India

The voice of health
Tue, 04/01/2014 - 12:43,

Of late, Tata Chemicals has been using radio innovatively, to promote their health products. Shalaka Kamat, GM-Marketing, Consumer Products Business, Tata Chemicals, reveals the brand’s diverse radio advertising and marketing strategies 

Tuning in the RJ
Tue, 04/01/2014 - 12:40,

For any consumer electronic and durables company, Radio will always be an important part of the media mix, and with the effective use of RJs and catchy jingles, can help in brand recall, says Sanjay Chitkara, Head-Corporate Marketing, LG India