Creativeland Asia was founded by Sajan RaJ Kurup with four people and four Macs at his dining table. Today, it is a belief shared by 90 people across two full-fledged offices in India and nine strategic offices in Asia.
We look at global communications consultancy agency Maxus. The agency is part of the WPP Group and GroupM WPP’s media investment management arm and provides a full range of communication solutions for blue-chip clients.
The term USP was termed by ad legend Rooser Reeves while he was part of Bates. Today Bates Chi & Partners’ USP is Bold Ideas, Intelligently Activated.
MediaCom India was launched five years ago (quite uniquely) as a joint venture between GroupM and Madison. Today it is one of the fastest growing agencies in the country. We look at what is ‘The Essence’ that makes up this agency.
Allied Media Network Pvt. Ltd. Is the media planning, evaluation and buying arm of Percept Limited. It is the youngest Media AOR in India, formed in December, 2007, and is one of the fastest growing too.
BBDO India is the youngest full service agency in the BBDO Worldwide Network. It was established in 2008 to deliver on the global BBDO promise of The Work the Work the Work – in the absence of which nothing else matters.
JWT India is a leading integrated communications company, headquartered in Mumbai since 1929. It specializes in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications.
Today, 26 years later, it is one of the largest independent ad agencies in the country, and part of the Crayons Communications Group, with seven full-fledged offices in India and an overseas branch in Dubai.
Leo Burnett was one of the most highly regarded admen of all time, even named by Time Magazine as one of the ‘100 Most Influential People’ of the 20th century.
One evening in 1973, three stalwarts of the advertising world came together to discuss the state of creativity in advertising. Increasingly, they had the sense that advertising and communication in the country had stopped evolving.