SPOTLIGHT

Drawing young voters to the fold
Mon, 04/14/2014 - 10:51,

As part of its ‘Rock The Vote’ initiative, MTV hosted a couple of interactive sessions for students and first-time voters, to address their natural cynicism towards voting

Why newspapers lost the Lok Sabha elections
Mon, 04/07/2014 - 11:23,

Jwalant Swaroop of Oshoyana Consultants observes that political advertising in Print has taken a beating in the age of Facebook, Twitter and other blogs

For the young and happening in Creative and Media agencies
Mon, 04/07/2014 - 11:13,

The second edition of IMPACT’s Top 30 Under 30 list is back to identify youthful spunk from creative and media agencies. The last date for nominations is April 15, 2014

The talent hunt begins!
Mon, 03/31/2014 - 10:58,

IMPACT’s ‘Top 30 under 30’ list is back in its second edition, to identify and celebrate leaders-in-the-making in creative and media agencies. Have you nominated that talented youngster you know?

Here’s to Khushwant!
Mon, 03/24/2014 - 10:31,

Vinod Mehta, Editorial Chairman, Outlook Group, remembers the witty and irreverent Sardar, an outstanding editor and scholar of our times, in a candid piece that Khushwant Singh would have loved to read

First, paid news and now, paid opinion polls! What next?
Sun, 03/09/2014 - 19:00,

The news media has been under the scanner for paid news and now a sting operation shows even paid opinion poll surveys. With the first phase of elections approaching, columnist Ravi Khanna debates whether opinion polls are needed in the Indian context, especially since they can sway the undecided voters

Get set for exchange4media’s ooh conference and awards
Sun, 03/09/2014 - 18:56,

The latest edition of exchange4media’s annual property will be held in Gurgaon on March 20, 2014. The Awards will recognize and reward exceptional work in OOH advertising and digital signage

Get ready for a buoyant 2014
Mon, 02/24/2014 - 16:20,
The latest Pitch Madison Media Advertising Outlook unveiled last week says market is expected to grow 16.8%, riding on the back of Lok Sabha and State assembly elections
Is it the year 2014 or 10 AF?
Sun, 02/23/2014 - 18:39,

Columnist Ravi Khanna reflects on ten years ‘After Facebook’ and the negatives and positives of using this social medium

Life without IRS
Sun, 02/16/2014 - 21:00,

Nikhil Rangnekar of Spatial Access Media Solutions gives us a tongue-in-cheek account of how buying and selling of print space will be conducted in the absence of measurement data

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