SPOTLIGHT

Media must save India’s folk culture: Malini Awasthi
Mon, 08/18/2014 - 10:53,

The world renowned exponent of India’s folk music, Malini Awasthi, says there is an urgent need to have a Discovery channel kind of channel to preserve and promote India’s rich and multi-layered folk culture

‘AAAI Would Love To Create A Forum For Young Leaders’
Mon, 08/04/2014 - 11:03,

Being elected President of the Advertising Agencies Association of India (AAAI) is a culmination of my involvement with it, which started almost eight years ago.

Living it up naturally
Mon, 08/04/2014 - 11:00,

Harsh Rai, CEO & Managing Director, NourishCo elaborates on the ‘Live Natural’ proposition and collaborations with Lakme Fashion Week Winter/Festive 2014 and the new Himalayan variant launch under way

Does the Hindi Media Cater to ‘Consumers’ or ‘Citizens’?
Mon, 07/28/2014 - 11:57,

Although journalism in Hindi has come a long way, the problem is that it still has a long way to go, especially when compared to English media, a British legacy that still persists

‘Advertisers Will Soon Want a Channel-agnostic Media Plan’
Mon, 07/28/2014 - 11:53,

Brian Lesser, Global CEO of Group M’s programmatic media and technology company Xaxis, says all digital advertising will be programmatic, and in a couple of years, video is going to power the business in India

Making Sense of Social Connections
Mon, 07/28/2014 - 11:50,

Digital Market Asia’s Socialathon 2014, being held on August 22, 2014, aims to make sense of the fast evolving social media marketing scene with the theme ‘What the Connections Mean’ followed by an evening of Socialathon Awards that recognize work which is up to speed with the industry’s evolution

A Brand New YCO Arrives
Mon, 07/14/2014 - 11:10,

After the success of its first Youth Executive Committee (YCO), GroupM has constituted a second team of young professionals to take part in actual decision-making. The company looks to leverage the learnings of participative management to make itself future-ready

Towards Being ‘Unstoppable’
Mon, 07/14/2014 - 11:07,

With its July issue, Femina rolled out its new tagline, ‘Be Unstoppable’. Tarun Rai, CEO, Worldwide Media talks about the magazine’s evolution over the last five decades and how it has stayed relevant to its readers

Acceptance, without asking any questions
Mon, 07/07/2014 - 12:03,

There have been differing views on whether the media fulfilled its responsibility as the Fourth Estate, with some harsh criticism that said it is no more the Fourth Estate and has become just an estate

Will the Upcoming Budget Augur ‘Acchhe Din’?
Mon, 06/30/2014 - 11:01,

Rakesh Jariwala, Tax Partner- Media & Entertainment Practice, EY, decodes the Media & Entertainment industry’s expectations - in terms of taxes - from the Union Budget to be presented on July 10

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