SPOTLIGHT

Does the Hindi Media Cater to ‘Consumers’ or ‘Citizens’?
Mon, 07/28/2014 - 11:57,

Although journalism in Hindi has come a long way, the problem is that it still has a long way to go, especially when compared to English media, a British legacy that still persists

‘Advertisers Will Soon Want a Channel-agnostic Media Plan’
Mon, 07/28/2014 - 11:53,

Brian Lesser, Global CEO of Group M’s programmatic media and technology company Xaxis, says all digital advertising will be programmatic, and in a couple of years, video is going to power the business in India

Making Sense of Social Connections
Mon, 07/28/2014 - 11:50,

Digital Market Asia’s Socialathon 2014, being held on August 22, 2014, aims to make sense of the fast evolving social media marketing scene with the theme ‘What the Connections Mean’ followed by an evening of Socialathon Awards that recognize work which is up to speed with the industry’s evolution

A Brand New YCO Arrives
Mon, 07/14/2014 - 11:10,

After the success of its first Youth Executive Committee (YCO), GroupM has constituted a second team of young professionals to take part in actual decision-making. The company looks to leverage the learnings of participative management to make itself future-ready

Towards Being ‘Unstoppable’
Mon, 07/14/2014 - 11:07,

With its July issue, Femina rolled out its new tagline, ‘Be Unstoppable’. Tarun Rai, CEO, Worldwide Media talks about the magazine’s evolution over the last five decades and how it has stayed relevant to its readers

Acceptance, without asking any questions
Mon, 07/07/2014 - 12:03,

There have been differing views on whether the media fulfilled its responsibility as the Fourth Estate, with some harsh criticism that said it is no more the Fourth Estate and has become just an estate

Will the Upcoming Budget Augur ‘Acchhe Din’?
Mon, 06/30/2014 - 11:01,

Rakesh Jariwala, Tax Partner- Media & Entertainment Practice, EY, decodes the Media & Entertainment industry’s expectations - in terms of taxes - from the Union Budget to be presented on July 10

Sports and Sponsorship
Mon, 06/30/2014 - 10:56,

As the FIFA World Cup 2014 gets under way, Joseph Eapen stresses the need to evaluate ROI of sponsorship in sports events, with finances of high magnitude and the fervent passions of entire nations at stake

Is 100% FDI in news media acceptable?
Mon, 06/23/2014 - 12:12,

A recent statement by I&B Minister Prakash Javadekar on inviting stakeholders’ opinion about allowing 100% FDI in news media had us asking industry experts for their views on this contentious issue and analysing its pros and cons 

Action against media unravels Pakistan’s ‘Power Mystery’
Mon, 06/23/2014 - 12:09,

If Nawaz Sharif was present at Modi’s oath taking ceremony in New Delhi as a goodwill gesture, why he didn’t stop the expulsion of two Indian reporters from Pakistan happening at the same time despite a clear agreement

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