SPOTLIGHT

CNN-NEWS18: A WHOLE NEW FACET OF TV NEWS DEBATES
Wed, 04/26/2017 - 15:14,

CNN-News18 has launched two new primetime shows – ‘FaceOff At 9’ at 9.00 pm and Viewpoint at 10.00 pm anchored by Deputy Executive Editor Zakka Jacob and Executive Editor Bhupendra Chaubey respectively. Radhakrishnan Nair, Managing Editor, CNN-News18 talks to us about the move.

STAR PLUS: BUILDING ON THE ‘NAYI SOCH’ PROPOSITION
Wed, 04/26/2017 - 15:12,

The latest Star Plus campaign on ‘Victim Shaming’ urges society for a shift in attitude towards how victims of sexual assault are treated. In a public service awareness initiative by Star Plus, actor Amitabh Bachchan questions culprits of character assassination with one pertinent question: “Whose fault is it?” Narayan Sundararaman, General Manager-Star Plus, tells us more

ZEE LIVING: A THRIVING ECOSYSTEM
Mon, 04/24/2017 - 14:14,

Piyush Sharma, CEO, Zee Living, India and APAC tells us why Living Foodz has appealed to Indian audiences, and efforts to take the brand beyond Television into the Activation, Digital and even food delivery and e-commerce space

A TRIBUTE TO VIRUPAKSH HIREMATH
Mon, 04/24/2017 - 13:56,

Writer Kamlesh Pandey pays tribute to adman and design aficionado Virupaksh Hiremath, who passed away in Bangalore recently

INDUSTRY PAYS TRIBUTE TO RAMESH CHANDRA AGARWAL
Mon, 04/17/2017 - 16:50,

The Chairman, Dainik Bhaskar Group, who passed away after a sudden heart attack on April 12, is remembered as a visionary who built a great brand

SONY LAUNCHES KIDS CHANNEL YAY!
Mon, 04/17/2017 - 16:32,

Sony Pictures Networks India enters the kids genre with the launch of its kids entertainment channel, Sony Yay, the spotlight being on four home-grown original animated shows

PAY PEANUTS AND YOU GET MONKEYS: LINDSAY PATTISON
Mon, 04/03/2017 - 13:01,

Lindsay Pattison, the Global CEO of Maxus talks about pricing-led pitches, why a media agency first needs to value its own services, and why she won’t be in the same role two years from now

A NEW HUE FOR ‘GIVE ME RED’
Mon, 04/03/2017 - 12:42,

Brand Eveready, primarily known for its range of batteries and lighting products, has recently graduated to home appliances. Amritanshu Khaitan, MD, Eveready Industries India Ltd, tells us how the brand’s communication strategy will evolve with their new product segments.

MADHUKAR KAMATH: A CAPTAIN’S INNINGS
Mon, 03/27/2017 - 14:59,

As Madhukar Kamath, Group CEO & MD, DDB Mudra Group prepares to hang up his boots, he talks about his four-decade long career and expectations from his two young successors, Vineet Gupta and Aditya Kanthy

HYPER-POPS!
Wed, 03/15/2017 - 11:17,

KV Sridhar’s .hypercollective is a platform for bringing together agencies working in the realm of data science, analytics and technology to create highly impactful work. With 21 collaborators already on board, Sridhar talks about the idea behind the venture and how he sees it moving forward

Pages