SPOTLIGHT

HYPER-POPS!
Wed, 03/15/2017 - 11:17,

KV Sridhar’s .hypercollective is a platform for bringing together agencies working in the realm of data science, analytics and technology to create highly impactful work. With 21 collaborators already on board, Sridhar talks about the idea behind the venture and how he sees it moving forward

TALKING POINT INDUSTRY TRACKER
Wed, 03/15/2017 - 11:11,

Gaurav Banerjee of Star India talks about the launch of Star Plus Dopahar which marks the re-introduction of the afternoon time-band. Sathya Sriram of The Hindu Group talks about the publication’s new contemporary design, sharper packaging and reinvigorated content

CREATING A NEW WAVE WITH POWER-BOATING
Mon, 03/06/2017 - 16:38,

Procam International has just embarked on turning Power-boating into a household name in India with Nexa P1 Powerboat, Indian Grand Prix of the Seas, and has a strong plan in place to soon turn the property into a major global event

TALKING POINT: INDUSTRY TRACKER
Mon, 03/06/2017 - 16:35,

Mahesh Chauhan, Founder, Salt Brand Solutions talks about using Facebook Live for a creative pitch for Nearbuy. Saurabh Yagnik, EVP & Business Head, English Cluster, Sony Pictures Networks talks about their latest offering, Sony BBC Earth

WAKING UP TO PRE-ACTION
Mon, 02/27/2017 - 16:55,

Tata Global Beverages’ new Jaago Re campaign, ‘Alarm Bajne se Pehle Jaago Re’ encourages people to raise a voice against social wrongs before tragedy strikes. Sushant Dash, Regional President, India, Tata Global Beverages and Amer Jaleel, Chairman & CCO, Mullen Lintas talk about the evolution of the concept of Jaago Re over the years

INVOKING THE ‘GODS OF ADVERTISING’
Mon, 02/27/2017 - 16:31,

With the 12th edition of Goafest just round the corner, The Ad Club and AAAI have come out with a new campaign, ‘Gods of Advertising’, which calls upon the advertising fraternity to turn up in full force and witness the many Gods of advertising in action

DISCOVERY’S BIG SPORTING BET
Mon, 02/13/2017 - 13:29,

Discovery Communications launched a premium sports channel DSPORT on March 6, 2017. Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific, says that meeting the under-served needs of the consumer will be the network’s strategy, going forward, across its portfolio

TALKING POINT: INDUSTRY TRACKER
Mon, 02/13/2017 - 13:22,

Vijay Subramaniam of Disney India talks about why advertisers are betting big on branded content. Saurabh Doshi of Facebook talks about Facebook Bandstand and how artistes can use it to engage with fans while also making it good for advertising in the future

TALKING POINT: INDUSTRY TRACKER
Mon, 02/06/2017 - 13:50,

Rajan Bhalla, Group CMO, HT Media Limited talks about the decision of awarding its creative duties to Dentsu Impact. Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, Viacom18 talks about VH1 Supersonic and all that is new at the festival

OUTLOOK FOR 2017
Mon, 02/06/2017 - 13:43,

Pramod Bhandula, Executive Chairman, JCDecaux India, Sameer Tobaccowala, CEO, Shobiz Experiential Communications and Pooja Verma, Head-Content, Sports & Entertainment Partnerships, Maxus India write about their expectations from 2017 and factors that will affect various sectors

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