SPOTLIGHT

TALKING POINT: INDUSTRY TRACKER
Mon, 02/19/2018 - 08:08,

Aseem Chandra, Senior Vice-President, Digital Experience Strategic Marketing, Adobe talks about its newly launched Adobe Experience Manager. Rudrarup Maitra, Head - International Business, Commercial Vehicles talks about the four VR films that the brand has come up with for Tata Prima

GROUPM ESTIMATES INDIA’S ADEX TO GROW 13% IN 2018
Mon, 02/19/2018 - 07:25,

The This Year Next Year (TYNY) report projects 30% growth for Digital Adex, with video advertising expected to see an impressive 54% growth. Print and traditional media will benefit in the latter half of the year from the Parliamentary elections in H1 2019

‘LOKMAT IS THE DE-FACTO NO. 1 NEWSPAPER IN PUNE’
Mon, 02/12/2018 - 12:01,

Rishi Darda, Editorial & Joint Managing Director, Lokmat Media Group explains why the Pune market is so important for the group and says the focus is now on innovation and engaging with each and every stake-holder in Pune

POP HEARTS THIS VALENTINE’S, THE MONDELEZ WAY
Mon, 02/12/2018 - 11:57,

Mondelez is back with another Valentine’s Day campaign telling consumers to #PopYourHeartOut. Prashant Peres, Director Marketing (Chocolates), Mondelez India tells us all about what the brand is up to this season

CRACKING THE 'HIRE-ABILITY' CODE
Mon, 02/05/2018 - 10:34,

What are the top qualities that industry recruiters look for while hiring a young professional? What qualities do youngsters themselves feel they should have to be hired? In the backdrop of IMPACT’s Top 30 Under 30, we attempt to find out if Gen Next is in tune with what the industry expects of it

CONGRATULATIONS & CELEBRATIONS!!!
Mon, 02/05/2018 - 10:33,

On an evening when emotions ran high, the exchange4media Group felicitated brothers Piyush and Prasoon Pandey, ahead of them being honoured with the prestigious Lion of St Mark award at Cannes later this year

THE GENTLE GIANT WITH A LION’S HEART
Mon, 02/05/2018 - 10:31,

On January 27, Ranjan Kapur, former chairman of WPP India and a doyen of the Indian advertising world passed away. The past week has seen an outpouring of grief, shock and heartfelt tributes across media platforms. This week, we pay a tribute to the veteran

‘WE’LL BE GOOD,’ FMCG MAJORS PROMISE KIDS...
Mon, 01/29/2018 - 12:31,

Nine major F&B companies have come together to share a commitment - that of becoming more responsible while advertising to children, starting December 31, 2017

‘WE’LL FOCUS ON REVENUES FROM IPL ONLY AFTER THE FIRST YEAR’
Sun, 01/21/2018 - 15:05,

Sanjay Gupta, Managing Director, Star India, tells us what to expect from Star IPL in the first year after Star India acquires broadcast rights of the 10-year-old T20 cricket property

TALKING POINT:INDUSTRY TRACKER
Mon, 01/15/2018 - 13:16,

Karan Bajaj of Discovery Communications India talks about the group’s entry into the GEC space with Discovery JEET. Danish Khan of Sony Entertainment Television talks about the launch of its sub brand, ‘SET Originals’

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