SPOTLIGHT

How Robust is Your Social Media Strategy?
Mon, 09/22/2014 - 11:23,

"Social media is a mighty beast that can neither be owned nor controlled,” commented Anurag Bhatnagar, Director, Client Services, AKQA, at a session of Digital Market Asia’s Socialathon 2014 held recently

Porter Prize set to honour strategic acumen of corporates
Mon, 09/22/2014 - 11:14,

The award ceremony and panel discussions will be held on September 26, 2014 at New Delhi

Breaking silos at exchange4media Conclave 2014
Mon, 09/15/2014 - 12:15,

DB Corp’s Girish Agarwal, Group M’s CVL Srinivas, Madison’s Sam Balsara, Mindshare’s Ashutosh Srivastava and Omnicom’s Jasmin Sohrabji express their views on the need to smash silos for marketing effectiveness ahead of the exchange4media Conclave 2014

Lessons from CMO League
Mon, 09/15/2014 - 12:10,

BJP’s  celebrated IT cell guru Arvind Gupta shares the best practices employed by the party in the Lok Sabha elections while marketers decode whether Tier II and III cities are the growth drivers for the brand at exchange4media’s CMO League held in Gurgaon on September 5

IMA 2014: Decoding Key Factors For Success With Vinita Bali
Mon, 09/15/2014 - 12:04,

The Indian Marketing Awards 2014 aim to recognize and celebrate the most innovative and effective campaigns for their strategy, execution and delivery

Marketing: The Future is Technology
Mon, 09/08/2014 - 11:04,

exchange4media Conclave 2014 brings together global leaders Tim Andree,  John Sheehy, Michael Wall, Mike Cooper, Vikram Sakhuja, Vishnu Mohan and Geetu Verma to forecast future marketing trends in Mumbai on September 30 

Recognizing Marketing Excellence
Mon, 09/08/2014 - 10:59,

exchange4media presents India’s first marketing awards, Indian Marketing Awards 2014, to be held in November with the aim to reinforce the critical role that marketing plays in the organic growth of a business

What CMOs can learn from the BJP’s election campaign
Mon, 09/01/2014 - 11:10,

Dr Arvind Gupta, Head - IT Cell, Bharatiya Janata Party will address top marketing executives of the industry at the CMO League, hosted by exchange4media Group, at Gurgaon on September 5, 2014 

Transforming Partnerships
Mon, 09/01/2014 - 11:02,

Sarika Naik, General Manager & Global Head of Marketing - Infrastructure Services at Wipro Infotech, tells us about the role B2B marketing plays today and why partnering the client is the way forward

A Wake-up Call for Media Outfits
Mon, 09/01/2014 - 10:59,

The brutal beheading of American freelance journalist James Foley should bring the international news community together for taking some effective steps to counter the risks of covering the world’s most dangerous conflict spots

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