SPOTLIGHT

Pre-screening jury set to begin judging @IMA 2014
Mon, 10/13/2014 - 11:21,

As we get closer to the country’s first marketing awards event, exchange4media has announced the pre-screening jury for Indian Marketing Awards (IMA) 2014

Capturing the Essence of India
Mon, 10/13/2014 - 11:18,

To cater to the needs of brand managers, art directors and creative directors, imageskart.com, a repository of stock images with focus on India, was launched at the recent exchange4media Conclave

Countdown begins for exchange4media Conclave
Mon, 09/29/2014 - 11:41,

Global thought leaders including Tim Andree of Dentsu Aegis Network and Dominic Proctor of GroupM set to redefine collaboration of the big idea and technology at 2014 edition of the Conclave in Mumbai on September 30

Cross-platform content marketing: Of consumer, context & curation
Mon, 09/29/2014 - 11:35,

As Microsoft re-launches MSN globally, it has used content curation instead of creation as a key strategy, which will allow it immense scope to adapt to consumer feedback and bring in best practices

IMA 2014 promises to bring forth marketing game-changers
Mon, 09/29/2014 - 11:29,

Indian Marketing Awards, to be held in November, all set to unlock the potential of ideas, markets and businesses and realize their true value for customers and organizations

How Robust is Your Social Media Strategy?
Mon, 09/22/2014 - 11:23,

"Social media is a mighty beast that can neither be owned nor controlled,” commented Anurag Bhatnagar, Director, Client Services, AKQA, at a session of Digital Market Asia’s Socialathon 2014 held recently

Porter Prize set to honour strategic acumen of corporates
Mon, 09/22/2014 - 11:14,

The award ceremony and panel discussions will be held on September 26, 2014 at New Delhi

Breaking silos at exchange4media Conclave 2014
Mon, 09/15/2014 - 12:15,

DB Corp’s Girish Agarwal, Group M’s CVL Srinivas, Madison’s Sam Balsara, Mindshare’s Ashutosh Srivastava and Omnicom’s Jasmin Sohrabji express their views on the need to smash silos for marketing effectiveness ahead of the exchange4media Conclave 2014

Lessons from CMO League
Mon, 09/15/2014 - 12:10,

BJP’s  celebrated IT cell guru Arvind Gupta shares the best practices employed by the party in the Lok Sabha elections while marketers decode whether Tier II and III cities are the growth drivers for the brand at exchange4media’s CMO League held in Gurgaon on September 5

IMA 2014: Decoding Key Factors For Success With Vinita Bali
Mon, 09/15/2014 - 12:04,

The Indian Marketing Awards 2014 aim to recognize and celebrate the most innovative and effective campaigns for their strategy, execution and delivery

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