SPOTLIGHT

INDUSTRY PAYS TRIBUTE TO RAMESH CHANDRA AGARWAL
Mon, 04/17/2017 - 16:50,

The Chairman, Dainik Bhaskar Group, who passed away after a sudden heart attack on April 12, is remembered as a visionary who built a great brand

SONY LAUNCHES KIDS CHANNEL YAY!
Mon, 04/17/2017 - 16:32,

Sony Pictures Networks India enters the kids genre with the launch of its kids entertainment channel, Sony Yay, the spotlight being on four home-grown original animated shows

PAY PEANUTS AND YOU GET MONKEYS: LINDSAY PATTISON
Mon, 04/03/2017 - 13:01,

Lindsay Pattison, the Global CEO of Maxus talks about pricing-led pitches, why a media agency first needs to value its own services, and why she won’t be in the same role two years from now

A NEW HUE FOR ‘GIVE ME RED’
Mon, 04/03/2017 - 12:42,

Brand Eveready, primarily known for its range of batteries and lighting products, has recently graduated to home appliances. Amritanshu Khaitan, MD, Eveready Industries India Ltd, tells us how the brand’s communication strategy will evolve with their new product segments.

MADHUKAR KAMATH: A CAPTAIN’S INNINGS
Mon, 03/27/2017 - 14:59,

As Madhukar Kamath, Group CEO & MD, DDB Mudra Group prepares to hang up his boots, he talks about his four-decade long career and expectations from his two young successors, Vineet Gupta and Aditya Kanthy

HYPER-POPS!
Wed, 03/15/2017 - 11:17,

KV Sridhar’s .hypercollective is a platform for bringing together agencies working in the realm of data science, analytics and technology to create highly impactful work. With 21 collaborators already on board, Sridhar talks about the idea behind the venture and how he sees it moving forward

TALKING POINT INDUSTRY TRACKER
Wed, 03/15/2017 - 11:11,

Gaurav Banerjee of Star India talks about the launch of Star Plus Dopahar which marks the re-introduction of the afternoon time-band. Sathya Sriram of The Hindu Group talks about the publication’s new contemporary design, sharper packaging and reinvigorated content

CREATING A NEW WAVE WITH POWER-BOATING
Mon, 03/06/2017 - 16:38,

Procam International has just embarked on turning Power-boating into a household name in India with Nexa P1 Powerboat, Indian Grand Prix of the Seas, and has a strong plan in place to soon turn the property into a major global event

TALKING POINT: INDUSTRY TRACKER
Mon, 03/06/2017 - 16:35,

Mahesh Chauhan, Founder, Salt Brand Solutions talks about using Facebook Live for a creative pitch for Nearbuy. Saurabh Yagnik, EVP & Business Head, English Cluster, Sony Pictures Networks talks about their latest offering, Sony BBC Earth

WAKING UP TO PRE-ACTION
Mon, 02/27/2017 - 16:55,

Tata Global Beverages’ new Jaago Re campaign, ‘Alarm Bajne se Pehle Jaago Re’ encourages people to raise a voice against social wrongs before tragedy strikes. Sushant Dash, Regional President, India, Tata Global Beverages and Amer Jaleel, Chairman & CCO, Mullen Lintas talk about the evolution of the concept of Jaago Re over the years

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