SPOTLIGHT

PITCHING IT RIGHT
Mon, 01/16/2017 - 14:02,

It’s been two years since Sunil Gautam and Jaideep Shergill set up their strategic consulting service, Pitchfork Partners Strategic Consulting LLP. IMPACT catches up with the two to talk about their journey so far

AXE OF DEMONETIZATION FALLS ON ENGLISH PRINT
Mon, 01/09/2017 - 16:14,

The Government’s move of demonetization has raised a new set of challenges for the print industry that was already battling the onslaught of Digital media. A lot of publication houses have gone on a hiring freeze and working on ways to tackle the problem

INSPIRING JOURNEYS
Mon, 01/02/2017 - 13:14,

IMPACT’s 12th anniversary issue, THE INSPIRATION ISSUE, has been well received by the industry. Carrying the theme forward, we profile five women who balance their careers and personal lives, as well as other interests in a commendable way, while taking challenges head on and winning in their respective fields

TALKING POINT: INDUSTRY TRACKER
Mon, 12/19/2016 - 16:20,

Uday Sodhi, Executive Vice President & Head –Digital, Sony Pictures Networks talks about the re-launch of Sony LIV. Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India talks about Sony Le Plex HD, Sony PIX and AXN showing its support for World AIDS Day

BIG B TURNS BIG A
Mon, 12/12/2016 - 14:16,

Amitabh Bachchan models animated mythical superhero ‘Astra the Immortal’ after himself for new series ‘Astra Force’ created by Graphic India for Disney Channel

INDUSTRY VETERANS RAISE A TOAST TO ANAND HALVE
Mon, 12/05/2016 - 15:11,

Industry veterans raised a toast to ad guru Anand Halve whose death left a permanent void in the ad world. The best advertising minds who had worked with Halve attended the get-together to share their memories of him

ANAND HALVE: A REFINED MIND AND SOUL
Mon, 11/28/2016 - 13:25,

Anand Halve, often called the pioneer of account planning in Indian advertising met his Maker after a prolonged battle with lung disease. Vikram Sakhuja, Group CEO, Media & OOH, Madison World, pays his tribute to the veteran adman

TALKING POINT: INDUSTRY TRACKER
Mon, 11/28/2016 - 13:14,

Rajiv Singh, COO, ZMCL talks about how adding radio to its portfolio will accelerate growth of ZMCL’s current business. Mark Thompson, International Managing Editor, CNNMoney, talks about the launch of its very first country section on India.

TALKING POINT: INDUSTRY TRACKER
Mon, 11/21/2016 - 12:55,

Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 talks about the all-new refreshed avatar of VH1. Swati Mohan, Business Head, Fox Networks Group and National Geographic India talks about the channel’s extensive global rebrand across the company’s media platforms

TALKING POINT: INDUSTRY TRACKER
Mon, 11/14/2016 - 13:04,

Network18 Group has renamed its news channel IBN7 to News18 India. Avinash Kaul, President, Strategy, Product & Alliances – Network18 talks about the rebranding. As Sunburn moves to a new venue, Karan Singh, CEO, Sunburn talks about what more is new at the festival

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