SPOTLIGHT

Welcome to the Tata Mumbai Marathon on January 21, 2018!
Mon, 08/07/2017 - 09:24,

As Tatas replace Standard Chartered Bank as the new title sponsor of the Mumbai Marathon, sponsorship value rises by 8-10%; SCB cites ‘fresh look at numerous sponsorship avenues available today’ as reason for delink with property that had become synonymous with the brand

TALKING POINT: INDUSTRY TRACKER
Mon, 08/07/2017 - 09:20,

Sam Balsara of Madison World and Raj Nair of Madison BMB talk about the second phase of the Jiyo Parsi campaign, a clarion call to create more Parsi babies

Socialkshetre Twitterkshetre
Mon, 08/07/2017 - 09:12,

Charulata Ravi Kumar finds an analogy in the teachings of The Gita and Social Media virtues and vices cited by Venke Sharma and Hushidar Kharas in The Indestructible Brand

TALKING POINT: INDUSTRY TRACKER
Mon, 07/31/2017 - 13:01,

Sandeep Aggarwal of Droom talks about his association with MTV for a reality show. Vivek Srivastava of Times Network talks about the rebranding of English Movie Channel Movies Now 2 to MNX. Siddharth Biswas of Dainik Jagran Inext talks about its nationwide B2B umbrella campaign, Hindia

ONE-STOP SHOP FOR ALL THINGS CONTENT
Mon, 07/24/2017 - 12:17,

Zirca Digital Solutions’ new tool, ContentdB, is aimed at helping marketers amplify their digital campaigns. Neena Dasgupta, CEO & Director and Karan Gupta, Managing Director, Zirca talk about the importance of a tool like ContentdB and all that Zirca is doing to become the one-stop digital shop for marketers

‘IT’S BEYOND ME HOW CREATIVE AND MEDIA CAN BE DISSOCIATED’
Mon, 07/24/2017 - 12:10,

The legendary Roda Mehta, a pioneer in establishing scientific media planning and buying in India, was honoured with the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently. Here we present excerpts from her acceptance speech

HOW WILL KBC SEASON 9 HELP SONY FARE IN THE TRP DANGAL?
Mon, 07/17/2017 - 12:07,

Adman, writer and director Nitesh Tiwari of the Dangal fame talks about his association with the cult quiz show, Kaun Banega Crorepati which released the ad campaign for its ninth season this week

The old way of doing business is no longer sustainable
Mon, 07/10/2017 - 12:36,

Arianna Huffington has brought her latest venture, Thrive Global, to India in partnership with Times Bridge. Huffington speaks to us about why the corporate world needs to seriously address the issue of burnout, her learnings from HuffPost and shares a few words of wisdom for marketers

ONLINE VIDEO IS A LONG GAME: NICKHIL JAKATDAR
Mon, 07/03/2017 - 13:23,

Despite the intense competition in the OTT space, Nickhil Jakatdar, Founder of the online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries.

TALKING POINT: INDUSTRY TRACKER
Mon, 07/03/2017 - 13:09,

Uday Sodhi of SonyLIV talks about the ‘Jahaan Fan Dikhe Bol Do’ campaign that celebrates the diversity of Indian cricket fans and implores them to spread the word about Indian cricket arriving on SonyLIV. Sudip Roy of ETV News Network, Network18 shares how increased competition in the regional space will expand the market size

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