SPOTLIGHT

GOING BEYOND PRINT
Mon, 08/21/2017 - 12:47,

For Eenadu, growth means capitalizing on both ends of the spectrum – Print and Digital. The Eenadu Group also promotes the States Andhra Pradesh and Telangana to media planners and brands, and is all set to enter the Radio space in the next quarter

TALKING POINT: INDUSTRY TRACKER
Mon, 08/14/2017 - 11:58,

Harrish M Bhatia of MY FM talks about its new campaign, ‘Chalo Aaj Kuch Achcha Sunte Hai.’ Swati Mohan of National Geographic & Fox Networks Group, India talks about the channel’s new show ‘Inside INA’. Latika Taneja of Mastercard South Asia talks about the role the brand is playing in India’s transition towards a cashless economy

‘For Uber, the India market is second only to the US’
Mon, 08/14/2017 - 11:45,

Sanjay Gupta, Uber’s newly appointed Marketing Head, talks to IMPACT about the launch of Uber India’s first integrated campaign in four years

Welcome to the Tata Mumbai Marathon on January 21, 2018!
Mon, 08/07/2017 - 09:24,

As Tatas replace Standard Chartered Bank as the new title sponsor of the Mumbai Marathon, sponsorship value rises by 8-10%; SCB cites ‘fresh look at numerous sponsorship avenues available today’ as reason for delink with property that had become synonymous with the brand

TALKING POINT: INDUSTRY TRACKER
Mon, 08/07/2017 - 09:20,

Sam Balsara of Madison World and Raj Nair of Madison BMB talk about the second phase of the Jiyo Parsi campaign, a clarion call to create more Parsi babies

Socialkshetre Twitterkshetre
Mon, 08/07/2017 - 09:12,

Charulata Ravi Kumar finds an analogy in the teachings of The Gita and Social Media virtues and vices cited by Venke Sharma and Hushidar Kharas in The Indestructible Brand

TALKING POINT: INDUSTRY TRACKER
Mon, 07/31/2017 - 13:01,

Sandeep Aggarwal of Droom talks about his association with MTV for a reality show. Vivek Srivastava of Times Network talks about the rebranding of English Movie Channel Movies Now 2 to MNX. Siddharth Biswas of Dainik Jagran Inext talks about its nationwide B2B umbrella campaign, Hindia

ONE-STOP SHOP FOR ALL THINGS CONTENT
Mon, 07/24/2017 - 12:17,

Zirca Digital Solutions’ new tool, ContentdB, is aimed at helping marketers amplify their digital campaigns. Neena Dasgupta, CEO & Director and Karan Gupta, Managing Director, Zirca talk about the importance of a tool like ContentdB and all that Zirca is doing to become the one-stop digital shop for marketers

‘IT’S BEYOND ME HOW CREATIVE AND MEDIA CAN BE DISSOCIATED’
Mon, 07/24/2017 - 12:10,

The legendary Roda Mehta, a pioneer in establishing scientific media planning and buying in India, was honoured with the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently. Here we present excerpts from her acceptance speech

HOW WILL KBC SEASON 9 HELP SONY FARE IN THE TRP DANGAL?
Mon, 07/17/2017 - 12:07,

Adman, writer and director Nitesh Tiwari of the Dangal fame talks about his association with the cult quiz show, Kaun Banega Crorepati which released the ad campaign for its ninth season this week

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