SPOTLIGHT

TALKING POINT: INDUSTRY TRACKER
Mon, 02/13/2017 - 13:22,

Vijay Subramaniam of Disney India talks about why advertisers are betting big on branded content. Saurabh Doshi of Facebook talks about Facebook Bandstand and how artistes can use it to engage with fans while also making it good for advertising in the future

TALKING POINT: INDUSTRY TRACKER
Mon, 02/06/2017 - 13:50,

Rajan Bhalla, Group CMO, HT Media Limited talks about the decision of awarding its creative duties to Dentsu Impact. Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, Viacom18 talks about VH1 Supersonic and all that is new at the festival

OUTLOOK FOR 2017
Mon, 02/06/2017 - 13:43,

Pramod Bhandula, Executive Chairman, JCDecaux India, Sameer Tobaccowala, CEO, Shobiz Experiential Communications and Pooja Verma, Head-Content, Sports & Entertainment Partnerships, Maxus India write about their expectations from 2017 and factors that will affect various sectors

TAPZO: WHERE APPS ASSEMBLE
Mon, 01/30/2017 - 14:30,

Ankur Singla, CEO and Founder of Tapzo, an integrated platform of more than 35 apps cutting across categories such as cab booking, food delivery, news, etc, talks to IMPACT about its value proposition and advertising potential

OUTLOOK FOR 2017
Mon, 01/30/2017 - 14:00,

Industry leaders write about their expectations from 2017 and factors that will affect various sectors

TALKING POINT: INDUSTRY TRACKER
Mon, 01/30/2017 - 13:28,

Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 talks about the launch of Colors’ Rising Star, India’s first live talent show, supported real-time by a mobile app to give 130 crore of the Indian population 79% control to judge a talent show.

TALKING POINT: INDUSTRY TRACKER
Mon, 01/23/2017 - 13:53,

Neeraj Vyas of Sony Pictures Networks India (SPN) talks about the launch its second music channel, Sony ROX HD. Deepak Rajadhyaksha of Zee TV talks about the channel’s first show launch of 2017, 'Woh Apna Sa' and more

TALKING POINT: INDUSTRY TRACKER
Mon, 01/16/2017 - 14:07,

Ruchir Joshi, Content Head, Culture Machine, talks about its latest series, Mothers and Daughters and how the brand is working on capture the trends in the market and tailoring content around it

PITCHING IT RIGHT
Mon, 01/16/2017 - 14:02,

It’s been two years since Sunil Gautam and Jaideep Shergill set up their strategic consulting service, Pitchfork Partners Strategic Consulting LLP. IMPACT catches up with the two to talk about their journey so far

AXE OF DEMONETIZATION FALLS ON ENGLISH PRINT
Mon, 01/09/2017 - 16:14,

The Government’s move of demonetization has raised a new set of challenges for the print industry that was already battling the onslaught of Digital media. A lot of publication houses have gone on a hiring freeze and working on ways to tackle the problem

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